BMIE Market 93060

Ventura County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,501 2020–2024 ACS 5-year estimate ±566 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,529 2020–2024 ACS 5-year estimate ±491 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	32,811 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,848 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$80,979 2020–2024 ACS 5-year estimate ±5,866 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,736 2020–2024 ACS 5-year estimate ±73 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$635,100 2020–2024 ACS 5-year estimate ±24,195 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	92.4 sq mi Census Gazetteer 2020
Restaurants	45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93060
Restaurants per 10,000 residents	9.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+21.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	44 (range 39–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.31) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93060. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.31, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.3	79	40%	+31.7
Restaurant Opportunity Score	66.6	67	35%	+23.3
Market Momentum Score	60.7	61	25%	+15.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,501	91	40%	+36.6
Median household income (ACS)	80,979	63	40%	+25.4
Households (ACS)	10,529	87	20%	+17.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.4	59	35%	+20.6
Restaurants per 10,000 residents (lower = more room)	13.0	60	25%	+15.0
Population (ACS)	34,501	91	20%	+18.3
Median household income (ACS)	80,979	63	20%	+12.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.8	67	50%	+33.7
10-year restaurant growth	15.4	59	30%	+17.7
20-year restaurant growth	21.6	47	20%	+9.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (94)

By cuisine

Mexican 28 · American 17 · Latin American (other) 14 · Bakery 10 · Pizza 8 · Coffee 6 · Italian 6 · Burgers 5 · Dessert 5 · Sandwiches 5 · Asian 4 · BBQ 3 · Southwestern / Tex-Mex 3 · Chicken / wings 2 · Chinese 2 · Ice cream / frozen desserts 2 · Japanese 2 · Sushi 2 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Juice / smoothies 1 · Seafood 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 58 · Quick service 16 · Bakery 10 · Bar 7 · Casual dining 6 · Dessert 6 · Café 4 · Coffee shop 4 · Specialty food shop 3 · Winery / distillery / taproom 3 · Food truck 2 · Other 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
3 Estrellas Taqueria Taxco	Quick service	Southwestern / Tex-Mex · Mexican	125 Dean Dr	open
Alebrijes Juice Bar	Juice, smoothie, tea	Juice / smoothies	933 Yale St	open
Ameci Pizza Kitchen Ameci Pizza - Castaic	Restaurant (service type not stated)	Italian · Pizza	125 Harvard Blvd # D	open
Angel Donuts	Bakery · Dessert	Dessert · Bakery	320 Harvard Blvd	open
Anna's Cider	Winery / distillery / taproom · Brewery / taproom		801 E Main St	open
Avenue X Restaurant	Restaurant (service type not stated)	American	134 N Mill St	open
Banman Vineyard	Winery / distillery / taproom · Bar		1331 Rancho Vista Ln	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	318 E Main St	open
Best Bar-BQ	Restaurant (service type not stated)	BBQ · American	915 E Harvard Blvd	open
Boccalis	Restaurant (service type not stated)	Italian · Pizza	3277 Ojai Rd	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	230 E Harvard Blvd	open
Carniceria Mi Pueblito	Specialty food shop	Mexican	148 S Ojai St	open
Carnitas El Rey	Restaurant (service type not stated)	Mexican	650 W Harvard Blvd	open
Carrows Restaurants	Coffee shop	Coffee	327 S Palm Ave	open
Casa Del Mexicano	Bar		218 S 11th St	open
Chapala Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	245 S 10th St	open
Cocina 1912	Restaurant (service type not stated)	Mexican · Latin American (other)	1069 E Main St	open
Del Taco	Quick service		55 Hallock Drive	open
Denny's Restaurant	Restaurant (service type not stated)	Mexican · Burgers	327 South Palm Ave	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	431 N Ojai Rd	open
Dulcería Los Cuates	Dessert		971 E Main St	open
El Campesino Restaurant \| Mexican	Restaurant (service type not stated)	Mexican · Latin American (other)	110 W Harvard Blvd Ste l	open
El Capricho Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	827 E Main St	open
El Pescador El Pescador Carson	Restaurant (service type not stated)	Seafood · Mexican · Latin American (other)	322 S Peck Rd	open
El Pollo Loco El Pollo Loco	Restaurant (service type not stated)	Mexican · Latin American (other)	252 W Harvard Blvd	open
El Preferido Taco Shop	Restaurant (service type not stated)	Mexican · Burgers	654 W Harvard Blvd	open
El Tucan Mexican Food	Restaurant (service type not stated) · Food truck	Mexican	315 W Harvard Blvd	open
Enzo's Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	134 N Mill St	open
Familia Diaz	Restaurant (service type not stated)		245 S 10th St	open
Fosters Freeze Fosters Freeze	Quick service	Burgers · American	907 Harvard Blvd	open
Fruit Growers Supply Co	Restaurant (service type not stated)		980 W Telegraph Rd	open
Garden Market	Specialty food shop · Quick service	Sandwiches	449 N 10th St	open
GG Foods Mfg	Restaurant (service type not stated) · Other		110 S Calavo St Unit G	open
Gunsmoke BBQ & Beer	Casual dining · Bar	BBQ	817 E Main St	open
Hampton Ranch Restaurant	Restaurant (service type not stated)	American	125 S 10th St	open
Harvard Liquor	Restaurant (service type not stated)		1123 E Harvard Blvd	open
Hozy's Grill	Restaurant (service type not stated) · Casual dining · Bar	American	1760 E Lemonwood Dr	open
Jack in the Box	Quick service		306 S Palm Ave	open
Jared T. Lee, Dds, Ms, A Professional Dental Corporation	Restaurant (service type not stated)		800 E Main St Ste A	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	150 E Harvard Blvd	open
La Cabana Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1259 Harvard Blvd	open
La Casita Mexican Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	106 W Main St	open
La Michoacana Azteca, Santa Paula	Dessert	Ice cream / frozen desserts · Mexican · Dessert	284 Harvard Blvd	open
La Michoacana Bakery	Bakery	Bakery	960 E Main St	open
La Tapatia #4	Restaurant (service type not stated)	Mexican	1069 E Main St	open
La Terraza	Restaurant (service type not stated)	Mexican · Latin American (other)	1000 E Main St	open
La Única Panadería	Bakery · Restaurant (service type not stated)	Bakery · Latin American (other)	313 E Harvard Blvd	open
Laird's Butchershop & Deli	Specialty food shop · Quick service · Catering	Sandwiches	576 W Main St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	309 W Harvard Blvd	open
Logsdon's Restaurant	Restaurant (service type not stated)	American	824 E Santa Maria St	open
Los Arcos Cafe	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	978 E Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	138 E Harvard Blvd	open
Mexican Food &Catering	Restaurant (service type not stated)	Latin American (other) · Mexican	1220 Saticoy St	open
Moonlight Donuts	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	110 W Harvard Blvd	open
Ola del Sabor	Restaurant (service type not stated)	Mexican	1220 Saticoy St	open
Panaderia Delia's Bakery	Bakery · Dessert	Bakery · Dessert	623 E Harvard Blvd	open
Panaderia La Tapatia	Bakery	Bakery	960 E Main St	open
Panaderia Yanira's #2	Bakery	Mexican · Chinese · Bakery	W Harvard Blvd	open
Panda Express Panda Express México	Quick service	Chinese · Asian	545 W Harvard Blvd	open
Parque 1055	Restaurant (service type not stated)	American	1055 E Main St	open
Pizza Nostra	Restaurant (service type not stated)	Pizza	650 W Harvard Blvd	open
PizzaMan Dan's PizzaMan Dan's	Restaurant (service type not stated)	Pizza · Italian	932 E Main St	open
Primero Nutricion By Herbalife Nutrition	Restaurant (service type not stated) · Casual dining	Vegetarian · American	431 N Ojai Rd	open
Rabalais' Bistro	Restaurant (service type not stated)	Cajun, Creole, Southern · American	861 E Main St	open
Red Hots Foods	Restaurant (service type not stated)	Hot dogs	1214 E Santa Paula St	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	598 W Main St	open
Santa Paula Cellars	Winery / distillery / taproom · Bar		926 E Main St	open
Santa Paula Craft House	Restaurant (service type not stated)	American	932 E Main St	open
Santa Paula Steak and Hoagie	Restaurant (service type not stated)	Sandwiches · American	110 W Harvard Blvd	open
Sisters Asian Eatery	Restaurant (service type not stated)	Thai · Asian	592 W Main St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	310 S Palm Ave	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	576 W Main St	open
Subway	Other	Sandwiches	Freeway 126 & Hallock	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	550-D W Main St Store #5	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	535 W Harvard Blvd	open
Tacos Veracruz Santa Paula	Restaurant (service type not stated)	Mexican · Latin American (other)	1123 Harvard Blvd	open
Tacos y Tortas Chilangolandia	Food truck	Mexican	1203 E Main St	open
Taqueria Lago Azul	Restaurant (service type not stated)	Mexican · Latin American (other)	1120 E Main St	open
The Draft Sports Bar at Mupu Grill	Bar · Casual dining	American	930 E Main St	open
The Flying Spoon	Restaurant (service type not stated) · Café · Bakery	Coffee · Bakery	824 E Santa Maria St	open
The Hangar Bar and Grille	Café · Bar · Restaurant (service type not stated)	Coffee · BBQ	824 E Santa Maria St	open
The Mupu Grill	Restaurant (service type not stated)	American	930 E Main St	open
Tia Babe's	Restaurant (service type not stated)	Mexican	125 S 10th St	open
Tlaquepaque Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	120 S Mill St	open
Transportation Specialties Of Ventura Co Unty, Inc	Restaurant (service type not stated)		1350 E Santa Paula St	open
Tuscany Pizzeria	Restaurant (service type not stated)	Italian · Pizza	973 E Main St	open
WaBa Grill WaBa Grill	Restaurant (service type not stated) · Casual dining	Healthy / salads / bowls · American	132 W Harvard Blvd	open
WG0160 - Santa Paula (Harvard Blvd) WaBa Grill	Quick service		132 W Harvard Blvd	open
Wingstop Wingstop	Quick service	Chicken / wings · American	550 W. Main Street	open
Yaniras Bakery	Bakery	Bakery · Mexican	636 W Harvard Blvd	open
Yasuragi Sushi & Oyster Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	974 E Main St	open
Yokozuna Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	250 W Harvard Blvd	open
Garman's Restaurant & Irish Pub	Bar	British / Irish pub food	932 E Main St	closed
Lin's Chinese Foods	Restaurant (service type not stated)		112 E Harvard Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	38	32	—	—	—	6	SIC1987
1995	35	30	—	—	—	5	SIC1987
1996	38	32	—	—	—	6	SIC1987
1997	35	31	—	—	—	4	SIC1987
1998	40	35	15	16	4	4	NAICS1997
1999	42	36	15	16	5	4	NAICS1997
2000	38	32	15	12	5	5	NAICS1997
2001	40	34	16	13	5	5	NAICS1997
2002	41	36	15	15	6	4	NAICS1997
2003	42	37	16	16	5	4	NAICS2002
2004	36	32	12	15	5	2	NAICS2002
2005	38	34	14	14	6	2	NAICS2002
2006	36	33	13	16	4	2	NAICS2002
2007	42	39	16	19	4	2	NAICS2002
2008	35	31	14	16	1	2	NAICS2007
2009	34	30	12	17	1	2	NAICS2007
2010	35	32	14	17	1	1	NAICS2007
2011	34	32	13	17	2	—	NAICS2007
2012	41	39	15	22	2	—	NAICS2012
2013	40	39	15	22	2	—	NAICS2012
2014	36	35	14	18	3	—	NAICS2012
2015	42	41	13	23	5	—	NAICS2012
2016	39	38	11	22	5	—	NAICS2012
2017	42	40	12	23	5	—	NAICS2017
2018	43	41	13	22	6	—	NAICS2017
2019	43	41	13	23	5	—	NAICS2017
2020	43	40	14	21	5	—	NAICS2017
2021	41	38	12	21	5	—	NAICS2017
2022	42	40	12	23	5	—	NAICS2022
2023	46	45	15	25	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93060. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.