BMIE Market 93223

Tulare County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,405 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,589 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,604 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,733 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$60,661 2020–2024 ACS 5-year estimate ±8,515 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,109 2020–2024 ACS 5-year estimate ±127 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$248,500 2020–2024 ACS 5-year estimate ±16,952 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.1 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93223
Restaurants per 10,000 residents	8.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-18.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+116.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93223. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.8	54	40%	+21.5
Restaurant Opportunity Score	57.5	58	35%	+20.1
Market Momentum Score	34.2	34	25%	+8.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,405	71	40%	+28.6
Median household income (ACS)	60,661	31	40%	+12.3
Households (ACS)	2,589	65	20%	+13.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	18.2	62	35%	+21.5
Restaurants per 10,000 residents (lower = more room)	12.5	62	25%	+15.6
Population (ACS)	10,405	71	20%	+14.3
Median household income (ACS)	60,661	31	20%	+6.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-18.8	14	50%	+6.9
10-year restaurant growth	18.2	62	30%	+18.5
20-year restaurant growth	18.2	44	20%	+8.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

Mexican 9 · Latin American (other) 6 · American 5 · Pizza 4 · Burgers 3 · Chicken / wings 3 · Bakery 2 · Coffee 2 · Dessert 2 · Asian 1 · Breakfast 1 · Chinese 1 · Italian 1 · Juice / smoothies 1 · Sandwiches 1 · Thai 1

By type

Restaurant (service type not stated) 24 · Quick service 9 · Bakery 3 · Casual dining 3 · Café 2 · Coffee shop 2 · Dessert 2 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Asian Paradise Restaurant	Restaurant (service type not stated)	Thai · Asian	463 W Visalia Rd	open
Barreras	Food truck		207 N Farmersville Blvd	open
Birrieria Rancho Viejo	Restaurant (service type not stated) · Casual dining	American	447 Farmersville Rd	open
Boss Hoggs Country Kitchen	Casual dining	American	235 N Farmersville Blvd	open
Burgers and Donuts	Bakery · Dessert	Burgers · Dessert · Breakfast	502 Co Rd 164	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	731 N Farmersville Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1555 N Farmersville Blvd Ste 101	open
El Salvador Restaurant	Restaurant (service type not stated)	Latin American (other)	481 W Visalia Rd	open
El Taco Chino	Restaurant (service type not stated)	Mexican · Chinese	811 Farmersville Rd	open
Farmas	Restaurant (service type not stated)	Latin American (other)		open
Green Life Nutrition	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	624 Farmersville Rd	open
Jack in the Box	Quick service		1662 N Farmersville Blvd	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1456 N. Farmersville Blvd	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	146 N. Farmersville Blvd	open
La Cathedral Guadalajara	Bakery	Bakery · Mexican	750 Farmersville Rd	open
La Mejor Inc.	Restaurant (service type not stated)	Mexican	684 S Farmersville Blvd	open
La Poblanita Restaurant	Restaurant (service type not stated)		447 N Farmersville Blvd	open
La Tapatia	Restaurant (service type not stated)		514 N Farmersville Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	554 Farmersville Rd	open
Los Arbolitos \| Farmersville	Restaurant (service type not stated)	Mexican · Latin American (other)	836 E Visalia Rd	open
Matilda's Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	772 E Visalia Rd	open
McDonald's McDonald's	Quick service	Burgers · American	430 Avenue 295	open
Mr Mexiburger	Quick service · Restaurant (service type not stated)		1751 N Matthew Ave	open
Mr. Mexiburger Mr. Mexiburger	Restaurant (service type not stated) · Casual dining	Burgers · American	266 N Farmersville Blvd	open
Pesci's Take N Bake Pizza	Restaurant (service type not stated)	Pizza · Italian	628 Farmersville Rd	open
Pizza Factory	Restaurant (service type not stated)	Pizza	1555 N Farmersville Blvd	open
Rainbow Drive In	Restaurant (service type not stated)	American	115 E Visalia Rd	open
Raspados Acapulco	Dessert	Dessert	412 N Farmersville Blvd	open
Starbucks Coffee Company Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	438 Avenue 295	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	438 Avenue 295	open
Taco Bell Taco Bell	Quick service	Mexican	452 W Noble Ave.	open
Taqueria Anna Maria's	Restaurant (service type not stated)	Mexican · Latin American (other)	551 Farmersville Rd	open
Taqueria El Tapatío	Restaurant (service type not stated)	Mexican · Latin American (other)	1555 Farmersville Rd	open
Taqueria Michoacana	Restaurant (service type not stated)	Mexican	2073 Farmersville Rd	open
Vtp Enterprises	Restaurant (service type not stated)		1660 N Farmersville Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	7	6	—	—	—	1	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	8	8	3	5	—	—	NAICS1997
1999	7	7	2	5	—	—	NAICS1997
2000	10	9	5	4	—	1	NAICS1997
2001	9	8	4	4	—	1	NAICS1997
2002	11	11	5	6	—	—	NAICS1997
2003	11	11	5	6	—	—	NAICS2002
2004	13	12	4	8	—	1	NAICS2002
2005	10	9	3	6	—	1	NAICS2002
2006	9	9	4	4	1	—	NAICS2002
2007	8	8	4	3	1	—	NAICS2002
2008	10	10	4	5	1	—	NAICS2007
2009	9	9	4	4	1	—	NAICS2007
2010	9	9	4	5	—	—	NAICS2007
2011	9	9	4	5	—	—	NAICS2007
2012	9	9	4	5	—	—	NAICS2012
2013	12	11	4	7	—	1	NAICS2012
2014	14	13	4	9	—	1	NAICS2012
2015	13	12	4	8	—	1	NAICS2012
2016	14	12	4	7	1	1	NAICS2012
2017	15	14	3	11	—	—	NAICS2017
2018	17	16	5	11	—	—	NAICS2017
2019	14	13	3	10	—	—	NAICS2017
2020	14	13	—	11	—	—	NAICS2017
2021	11	11	—	9	—	—	NAICS2017
2022	11	11	—	9	—	—	NAICS2022
2023	13	13	—	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93223. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
93292	4.5 mi	40	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.