BMIE Market 93442

San Luis Obispo County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,571 2020–2024 ACS 5-year estimate ±379 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,433 2020–2024 ACS 5-year estimate ±332 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,789 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,596 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$95,623 2020–2024 ACS 5-year estimate ±7,240 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	54.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,855 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$918,700 2020–2024 ACS 5-year estimate ±48,981 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	44.6 sq mi Census Gazetteer 2020
Restaurants	52 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93442
Restaurants per 10,000 residents	47.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+4.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+23.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	56 (range 49–62) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	31 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93442. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.4	75	40%	+30.2
Restaurant Opportunity Score	50.1	50	35%	+17.6
Market Momentum Score	31.4	31	25%	+7.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,571	73	40%	+29.2
Median household income (ACS)	95,623	78	40%	+31.2
Households (ACS)	5,433	75	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	4	49	35%	+17.2
Restaurants per 10,000 residents (lower = more room)	44.9	11	25%	+2.8
Population (ACS)	11,571	73	20%	+14.6
Median household income (ACS)	95,623	78	20%	+15.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 31 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.5	22	50%	+11.1
10-year restaurant growth	4	49	30%	+14.7
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (115)

By cuisine

Coffee 22 · American 16 · Seafood 15 · Mexican 14 · Bakery 8 · Burgers 8 · Dessert 8 · Sandwiches 6 · Asian 5 · Italian 5 · Pizza 5 · Breakfast 4 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Latin American (other) 3 · Thai 3 · BBQ 2 · Healthy / salads / bowls 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Tea / bubble tea 2 · British / Irish pub food 1 · Chinese 1 · French 1 · German / Eastern European 1 · Hawaiian / Pacific 1 · Middle Eastern 1 · Spanish / tapas 1 · Vegan 1 · Vegetarian 1

By type

Restaurant (service type not stated) 67 · Bar 18 · Café 17 · Coffee shop 14 · Casual dining 13 · Dessert 12 · Quick service 10 · Bakery 8 · Specialty food shop 4 · Juice, smoothie, tea 4 · Brewery / taproom 3 · Winery / distillery / taproom 3 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Absolution Cellars	Winery / distillery / taproom · Bar		845 Embarcadero	open
Ariana's Market	Restaurant (service type not stated)	Mexican	515 Morro Bay Blvd	open
Bay Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	859 Main St	open
Bayside Cafe	Restaurant (service type not stated) · Café	Coffee · Seafood	10 State Park Rd	open
Beach Burger	Restaurant (service type not stated)	Burgers	571 Embarcadero	open
Big Rock Sweet Shop	Dessert · Coffee shop · Restaurant (service type not stated) · Café	Coffee	571 Embarcadero Ste D	open
Black Horse Espresso And Bakery	Coffee shop	Coffee		open
Blue Shell's Sweets & Treats	Dessert · Bakery	Dessert · Bakery	903 Embarcadero	open
Blue Sky Bistro	Restaurant (service type not stated)	Seafood	699 Embarcadero #6	open
Bottle Liquor	Specialty food shop · Quick service	Sandwiches	999 Main St	open
Brickhouse Barbecue Morro Bay	Restaurant (service type not stated)	BBQ	939 Main St	open
Burger King Burger King	Quick service	Burgers · American	781 Quintana Rd	open
Buttercup Bakery & Cafe	Bakery · Coffee shop · Café	Bakery · Coffee	430 Morro Bay Blvd	open
Carla's Country Kitchen And Gift Shop	Restaurant (service type not stated)	American · Breakfast	213 Beach St	open
Carousel Taffy	Dessert	Dessert	845 Embarcadero	open
Chapala Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2816 Main St	open
Chateau Margene	Winery / distillery / taproom		845 Embarcadero Ste G	open
China Dragon	Restaurant (service type not stated)	Chinese	500 Embarcadero	open
China Dragon	Restaurant (service type not stated)	Asian	2780 Main St	open
Chowa Bowl Morro Bay	Restaurant (service type not stated)	Asian	898 Main St Ste D	open
Ciao Bella Trattoria	Restaurant (service type not stated)	Italian	725 Embarcadero	open
Coastwine	Bar		257 Morro Bay Blvd	open
Coffee Cottage	Coffee shop	Coffee	845 Embarcadero	open
Crills Saltwater Taffy II	Dessert · Bakery	Dessert · Bakery	1247 Embarcadero	open
Deangelo Dehaven	Other · Dessert	Ice cream / frozen desserts	680 Quintana Rd	open
DiStasios Ristorante	Restaurant (service type not stated) · Casual dining	Italian · American	590 Morro Bay Blvd	open
Dolly's Donuts	Bakery · Dessert	Dessert · Bakery	1095 Kennedy Way	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	2360 B North Main Street	open
Dorn's Breakers Cafe	Café · Restaurant (service type not stated)	Coffee · American	801 Market Ave	open
Federico's	Restaurant (service type not stated) · Casual dining	Mexican · American	3118 Main St	open
Flavor Factory	Restaurant (service type not stated)	American · Burgers	420 Quintana Rd	open
FOGHORN BREWHOUSE	Coffee shop · Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar	Coffee · Breakfast	2940 Main St	open
Fosters Freeze Fosters Freeze	Quick service · Dessert	Burgers · Ice cream / frozen desserts	801 Piney Way	open
Frankie and Lola's Front Street Cafe	Café · Restaurant (service type not stated)	Coffee · American	1154 Front St	open
Gafco	Restaurant (service type not stated)		833 Embarcadero Rd	open
Giancarlo’s	Restaurant (service type not stated)		810 Morro Bay Blvd	open
Gilligan's Sandwich Shop	Specialty food shop · Quick service	Sandwiches · American	480 Morro Bay Blvd	open
Goddess Goods	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	1124 Front St	open
Grandma's Frozen Yogurt, Crepes & Waffle Shop at "The Gathering Place"	Dessert	Dessert · Ice cream / frozen desserts	307 Morro Bay Blvd	open
Grape Leaf	Restaurant (service type not stated)	Middle Eastern	844 Main St	open
Grassy Bar Oyster Company	Restaurant (service type not stated)	Seafood	1215 Embarcadero Suite D	open
Great American Fish Company	Restaurant (service type not stated)	Seafood · American	1185 Embarcadero	open
High Tide	Specialty food shop · Quick service · Café	Sandwiches · Coffee	500 Morro Bay Blvd	open
Hofbrau	Casual dining · Bar	Sandwiches	901 Embarcadero	open
House Of JuJu By the Bay House of JuJu	Restaurant (service type not stated)	Burgers · American	945 Embarcadero	open
Hungry Fisherman	Restaurant (service type not stated)	Seafood · American	399 Beach St	open
Infused Thai Fusion Kitchen	Restaurant (service type not stated)	Thai · Asian	420 Quintana Rd	open
Kai Shave Ice Morro Bay	Dessert	Hawaiian / Pacific · Healthy / salads / bowls	255 Morro Bay Blvd	open
Kelli's Candies	Dessert	Dessert	725 Embarcadero	open
Kicker's	Restaurant (service type not stated)	Seafood	885 Embarcadero	open
Kramer Pv Associates Inc	Restaurant (service type not stated)		1163 Main St Ste B	open
KravaBowl	Restaurant (service type not stated)	Vegan	500 Morro Bay Blvd	open
La Katrina	Restaurant (service type not stated)	Mexican · Latin American (other)	500 Embarcadero	open
La Parisienne	Bakery	Bakery	1140 Front St	open
La Vida Roca	Restaurant (service type not stated)	Mexican	725 Embarcadero	open
Legends At the Old Circle Inn	Bar		899 Main St	open
Lil Hut	Restaurant (service type not stated)	Seafood · BBQ	1205 Embarcadero	open
Los Morros BBQ	Restaurant (service type not stated)		897 Main St	open
Luna Llena Deli	Restaurant (service type not stated)	Mexican	859 Main St	open
Maya Restaurant	Restaurant (service type not stated)	Mexican	560 Embarcadero	open
Maya Restaurant	Restaurant (service type not stated)		2490 Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	780 Quintana Rd	open
Mi Casa Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2848 Main St	open
Mi Casa Restaurante Mexicano	Restaurant (service type not stated)	Mexican	650 Morro Bay Blvd	open
Morro Bay - Quintana Rd Round Table Pizza	Restaurant (service type not stated)	Pizza	610 Quintana Road	open
Morro Bay Coffee Co	Coffee shop · Restaurant (service type not stated) · Café	Coffee	948 Morro Bay Blvd	open
Morro Bay Nutrition	Juice, smoothie, tea · Bar	Juice / smoothies · Breakfast	523 Harbor St	open
Morro Bay Restaurants	Restaurant (service type not stated) · Casual dining · Bar	Seafood · Burgers · Mexican	1205 Embarcadero	open
Morro Bay Wine Seller	Winery / distillery / taproom · Bar · Juice, smoothie, tea	Spanish / tapas · Tea / bubble tea	601 Embarcadero	open
Morro Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1215 Embarcadero	open
Nepenthe	Restaurant (service type not stated)	American	48510 Highway 1	open
Otter Rock Cafe	Café	Coffee	885 Embarcadero	open
Piotr's Booze House	Bar	German / Eastern European	112 Main St	open
Pizza Port	Restaurant (service type not stated)	Pizza · Italian	787 Main St	open
Port House	Restaurant (service type not stated)	Seafood	885 Embarcadero	open
Rock Espresso Bar	Coffee shop · Café	Coffee	275 Morro Bay Blvd	open
Rose's Bar and Grill	Casual dining · Bar	American · Seafood	725 Embarcadero	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	610 Quintana Rd	open
Sammy J's	Bar · Casual dining	British / Irish pub food	400 Morro Bay Blvd	open
Scout Coffee Co.	Coffee shop	Coffee	390 Morro Bay Blvd	open
Shine Cafe	Café	Vegetarian · Healthy / salads / bowls · Coffee	415 Morro Bay Blvd	open
Sophie's	Café	Coffee	430 Morro Bay Blvd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	730 Quintana Rd	open
STAX Wine Bar and Bistro	Bar · Casual dining		1099 Embarcadero	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	660 Quintana Rd	open
Sun-N-Buns Bakery and Espresso Bar	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	830 Embarcadero	open
Surfside Pizza	Restaurant (service type not stated)	Pizza · Italian	2770 Main St	open
Sushi Hide Japanese	Restaurant (service type not stated)	Japanese · Sushi	898 Main St	open
Sweet Reef Boba + Taiyaki Morro Bay	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	845 Embarcadero	open
Taco Bell Taco Bell	Quick service	Mexican	1700 Main Street	open
Taco De Mexico	Restaurant (service type not stated)	Mexican · Latin American (other)	980 Main St	open
Taco Temple Morro Bay	Restaurant (service type not stated)	Mexican · Seafood	2680 Main St	open
Tacos El Viejon	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2780 Main St	open
Thai Bounty	Restaurant (service type not stated)	Thai	1219 Embarcadero	open
Thai Elephant Morro Bay Thai Elephant Morro Bay	Restaurant (service type not stated)	Thai · Asian	355 Morro Bay Blvd	open
The Buoy	Bar · Casual dining		850 Quintana Rd	open
The Dough Connection	Bakery · Dessert	Bakery · Dessert	913 Embarcadero	open
The Dutchie	Restaurant (service type not stated)	American · Seafood	701 Embarcadero	open
The French Bakery	Bakery · Café	French · Coffee · Bakery	1140 Embarcadero	open
The Galley Seafood Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	Seafood	899 Embarcadero	open
The Human Bean The Human Bean	Coffee shop · Restaurant (service type not stated) · Café	Coffee	839 Morro Bay Blvd	open
The Siren	Casual dining · Bar		900 Main St	open
The Whale's Tail	Restaurant (service type not stated)	Seafood	430 Morro Bay Blvd	open
Three Stacks & A Rock Brewery	Brewery / taproom		595 Embarcadero	open
Three Stacks and a Rock Brewing Company	Brewery / taproom · Casual dining · Bar		595 Embarcadero	open
Tognazzini's Dockside Restaurant	Restaurant (service type not stated)	Seafood	1245 Embarcadero	open
Top Dog Coffee Bar	Coffee shop · Café	Coffee · Breakfast	857 Main St	open
Umi Sushi & Sake Umi Sushi & Sake	Restaurant (service type not stated)	Japanese · Sushi · Asian	630 Embarcadero	open
Valentina Petrova Consulting	Restaurant (service type not stated)		365 Quintana Rd Ste F2	open
Wee Shack	Restaurant (service type not stated)	Burgers	1698 Main St	open
Windows On the Water	Restaurant (service type not stated) · Bar	American	699 Embarcadero #7	open
Wink's Organic Coffee & Tea	Restaurant (service type not stated)		845 Embarcadero Ste I	open
Wink's Organic Coffee & Tea	Coffee shop · Restaurant (service type not stated) · Café	Coffee	845 Embarcadero	open
Bumble B Soda	Dessert	Dessert	859 Main St	closed
The Libertine Pub	Brewery / taproom		801 Embarcadero	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	46	42	—	—	—	4	SIC1987
1995	42	38	—	—	—	4	SIC1987
1996	44	40	—	—	—	4	SIC1987
1997	54	50	—	—	—	4	SIC1987
1998	52	47	29	15	3	4	NAICS1997
1999	55	50	32	16	2	4	NAICS1997
2000	56	50	32	16	2	5	NAICS1997
2001	57	52	34	16	2	4	NAICS1997
2002	56	52	34	14	4	2	NAICS1997
2003	57	52	32	15	5	3	NAICS2002
2004	64	57	35	16	6	4	NAICS2002
2005	59	54	34	15	5	2	NAICS2002
2006	54	52	34	11	7	1	NAICS2002
2007	67	60	32	17	11	4	NAICS2002
2008	59	54	31	17	6	4	NAICS2007
2009	58	55	35	16	4	3	NAICS2007
2010	54	51	32	16	3	3	NAICS2007
2011	58	55	34	17	4	3	NAICS2007
2012	55	52	33	16	3	3	NAICS2012
2013	53	50	30	17	3	3	NAICS2012
2014	57	54	34	17	3	3	NAICS2012
2015	58	54	33	17	4	4	NAICS2012
2016	58	55	31	19	5	3	NAICS2012
2017	60	57	31	20	6	3	NAICS2017
2018	58	55	29	20	6	3	NAICS2017
2019	53	51	28	18	5	—	NAICS2017
2020	54	51	27	20	4	3	NAICS2017
2021	59	55	28	20	7	4	NAICS2017
2022	65	61	30	23	8	4	NAICS2022
2023	55	52	28	17	7	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93442. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.