BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 93451

Monterey County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)5,207
2020–2024 ACS 5-year estimate ±1,026 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,663
2020–2024 ACS 5-year estimate ±252 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,779
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,462
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$98,188
2020–2024 ACS 5-year estimate ±25,786 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age36.9
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,978
2020–2024 ACS 5-year estimate ±316 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$652,900
2020–2024 ACS 5-year estimate ±63,608 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area447.2 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93451
Restaurants per 10,000 residents21.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-57.1%
DERIVED: 2017 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-66.7%
DERIVED: 2012 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2002 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-25.0%
DERIVED: 1994 → 2022, ZIP Code Business Patterns restaurants
Projected restaurants, 20270 (range 0–2)
FORECAST · linear trend v1 fitted to 2012–2022 (11 points, -0.6 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score47 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score68 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score51 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score7 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score68.06840%+27.2
Restaurant Opportunity Score50.85135%+17.8
Market Momentum Score6.6725%+1.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5,2076140%+24.4
Median household income (ACS)98,1888040%+31.9
Households (ACS)1,6635820%+11.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-66.7135%+0.4
Restaurants per 10,000 residents (lower = more room)5.88925%+22.2
Population (ACS)5,2076120%+12.2
Median household income (ACS)98,1888020%+16.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 7 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-57.1150%+0.7
10-year restaurant growth-66.7130%+0.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

American 4 · Coffee 3 · Latin American (other) 2 · Mexican 2 · BBQ 1 · Breakfast 1 · Pizza 1 · Sandwiches 1

By type

Winery / distillery / taproom 32 · Bar 18 · Restaurant (service type not stated) 6 · Café 3 · Specialty food shop 1 · Quick service 1

NameTypeCuisineAddressStatus
10th Street Vineyard CafeCaféCoffee249 10th Stopen
A Cellar Full Of Noise Wines Tasting RoomWinery / distillery / taproom2850 Ranchita Canyon Rdopen
Arndt CellarsWinery / distillery / taproom8585 Cross Canyons Rdopen
Bajka Wine CompanyWinery / distillery / taproom6404 Independence Ranch Plopen
Black Hand CellarsWinery / distillery / taproom · Bar1735 Nygren Rdopen
Bon Niche CellarsWinery / distillery / taproom2627 Golden Eagle Wayopen
Castoro CellarsWinery / distillery / taproom · Bar6465 Von Dollen Rdopen
Cinquain CellarsWinery / distillery / taproom6404 Independence Ranch Plopen
Dos HermanosRestaurant (service type not stated)Mexican · Latin American (other)1010 K Stopen
E & J Gallo WineryWinery / distillery / taproom · Bar2425 Mission Stopen
Elkhorn BarBar1263 Mission Stopen
Four Sisters Ranch Vineyards & WineryWinery / distillery / taproom2995 Pleasant Rdopen
Graveyard VineyardsWinery / distillery / taproom · Bar6990 Estrella Rdopen
High Camp WinesWinery / distillery / taproom · Bar3439 Ranchita Canyon Rdopen
Hog Canyon VineyardsWinery / distillery / taproom6070 Hog Canyon Rdopen
J and J CellarsWinery / distillery / taproom · Bar2850 Ranchita Canyon Rdopen
Kahal Family VineyardsWinery / distillery / taproom · Bar72761 Indian Valley Rdopen
Leo's CafeCaféCoffee · Breakfast · American249 10th Stopen
Locatelli Vineyards & WineryWinery / distillery / taproom · Bar8585 Cross Canyons Rdopen
Lusso Della TerraWinery / distillery / taproom2850 Ranchita Canyon Rdopen
Manny's PizzaRestaurant (service type not stated)Pizza · American1425 Mission Stopen
Michael Rose CellarsWinery / distillery / taproom76845 Ranchita Canyon Rdopen
Mission Market & DeliRestaurant (service type not stated)American1402 Mission Stopen
Montesi Vineyard LLCWinery / distillery / taproom77356 Ranchita Canyon Rdopen
Mystic Hills VineyardWinery / distillery / taproom79550 Watkins Lnopen
P.S. CellarsBar13350 River Rdopen
Parkfield CafeCaféBBQ · Coffee · American70410 Parkfield-Coalinga Rdopen
Paso Robles VineyardsWinery / distillery / taproom · Bar3000 Pleasant Rdopen
Petrae VineyardWinery / distillery / taproom · Bar1565 Sutliff Rdopen
Pianetta WineryWinery / distillery / taproom · Bar75751 Indian Valley Rdopen
Pleasant Valley Wine TrailWinery / distillery / taproom · Baropen
Pozzuoli WineryWinery / distillery / taproom · Bar6225 California Poppy Lnopen
Rainbow's End VineyardWinery / distillery / taproom8535 Mission Lnopen
RanchRestaurant (service type not stated)1285 Mission Stopen
Riverstar VineyardsWinery / distillery / taproom7450 Estrella Rdopen
San Miguel Market & DeliSpecialty food shop · Quick serviceSandwiches1299 Mission Stopen
Silver Horse WineryBar2995 Pleasant Rdopen
St. Eva Hill VineyardWinery / distillery / taproom6172 Hawk Ridge Plopen
Sunset Vineyard EstateWinery / distillery / taproom · Restaurant (service type not stated)2850 Ranchita Canyon Rdopen
Tackitt Family VineyardsWinery / distillery / taproom6640 Von Dollen Rdopen
Taco MafiaRestaurant (service type not stated)Mexican · Latin American (other)340 14th Stopen
The Gables at the Rockin K 6 Br home by RedAwningBar2575 Rock Ridge Lnopen
Villa San-Juliette Vineyard & WineryWinery / distillery / taproom · Bar6385 Cross Canyons Rdopen
Vino Vargas WineryWinery / distillery / taproom950 Indian Dune Rdopen
Wanda's VineyardWinery / distillery / taproom9025 Cemetery Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199464———2SIC1987
199531———2SIC1987
199642———2SIC1987
199743———1SIC1987
1998433——1NAICS1997
1999433——1NAICS1997
2000333———NAICS1997
2001222———NAICS1997
20023321——NAICS1997
20035541——NAICS2002
20043321——NAICS2002
20056651——NAICS2002
200677421—NAICS2002
2007109441—NAICS2002
2008109531—NAICS2007
20099853——NAICS2007
201010862—1NAICS2007
201110844—1NAICS2007
201211954—1NAICS2012
201310743—2NAICS2012
20149743—1NAICS2012
20159743—1NAICS2012
20166422——NAICS2012
2017975———NAICS2017
201864————NAICS2017
201964————NAICS2017
2020643———NAICS2017
2021533———NAICS2017
2022533———NAICS2022
20234—————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93451. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.