BMIE Market 93648

Fresno County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,184 2020–2024 ACS 5-year estimate ±385 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,841 2020–2024 ACS 5-year estimate ±255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,719 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,875 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,348 2020–2024 ACS 5-year estimate ±5,472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	27.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,116 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$260,300 2020–2024 ACS 5-year estimate ±18,919 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.1 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93648
Restaurants per 10,000 residents	5.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-21.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+37.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+450.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93648. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.0	52	40%	+20.8
Restaurant Opportunity Score	58.7	59	35%	+20.6
Market Momentum Score	33.8	34	25%	+8.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,184	77	40%	+30.7
Median household income (ACS)	52,348	18	40%	+7.2
Households (ACS)	3,841	70	20%	+14.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	7.2	83	25%	+20.9
Population (ACS)	15,184	77	20%	+15.4
Median household income (ACS)	52,348	18	20%	+3.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-21.4	12	50%	+6.2
10-year restaurant growth	10	54	30%	+16.2
20-year restaurant growth	37.5	57	20%	+11.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

Mexican 19 · American 6 · Bakery 4 · Dessert 4 · Latin American (other) 4 · Burgers 3 · Coffee 3 · Seafood 3 · Asian 2 · Japanese 2 · Pizza 2 · Sushi 2 · BBQ 1 · Chicken / wings 1 · Italian 1 · Juice / smoothies 1 · Sandwiches 1

By type

Restaurant (service type not stated) 27 · Quick service 9 · Bakery 5 · Dessert 5 · Café 3 · Bar 2 · Casual dining 2 · Coffee shop 1 · Food truck 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Agua Pura & Snack's	Quick service		13669 E Manning Ave Ste 106	open
Arteaga Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	545 E Manning Ave	open
Arteaga Taqueria	Restaurant (service type not stated)	Mexican	13462 E Manning Ave	open
Beto's Restaurant	Quick service · Restaurant (service type not stated)	Mexican	13033 E Parlier Ave	open
Burger King Burger King	Quick service	Burgers · American	13609 Manning Ave	open
Cali's Snack Shack	Quick service		"J" Street	open
Carmelita's Bakery	Bakery · Dessert	Bakery · Dessert	8460 S Mendocino Ave	open
Casa Oinari	Restaurant (service type not stated)	Japanese · Sushi	13699 Manning Ave	open
Cenaduria Conchita	Restaurant (service type not stated) · Quick service	Mexican	13121 E Parlier Ave	open
Colima’s Carnicería Y Taquería	Restaurant (service type not stated)	Mexican · Latin American (other)	611 Tulare St	open
Conchita's Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	8641 S Mendocino Ave	open
Corral Cafe El Corral Western Club	Café · Restaurant (service type not stated)	Mexican · Coffee	660 Fresno St	open
El Trebol Bakery	Bakery · Juice, smoothie, tea · Café	Bakery · Juice / smoothies · Coffee	545 Manning Ave #105	open
Ideal Mini Mart	Bar		13033 E Parlier Ave Ste 101	open
Islitas Express	Quick service · Restaurant (service type not stated)	Mexican · Burgers	13699 E Manning Ave, Ste 107	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	13462 Manning Ave	open
La Hacienda Mariscos & sushi	Restaurant (service type not stated)	Mexican · Sushi · Seafood · Japanese	13669 Manning Ave	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	885 Manning Ave	open
Lloyd & Geri's	Bar			open
Los Agaves Restaurant	Restaurant (service type not stated)	Mexican · Seafood		open
Lucky Donuts	Bakery · Dessert	Dessert	695 E Manning Ave	open
Mariscos y sushi zihuatanejo	Restaurant (service type not stated)	Mexican · Seafood	391 K St	open
MexiCravings	Dessert	Dessert	255 J St	open
Mi Casita	Restaurant (service type not stated)	Mexican	885 Manning Ave #307	open
O'Neill Vintners and Distillers	Winery / distillery / taproom		8418 S Lac Jac Ave	open
Parlier Donuts	Bakery · Dessert	Bakery	695 E Manning Ave	open
Parlier Video Rentals	Restaurant (service type not stated)		616 Fresno St	open
Pizza Pirate	Restaurant (service type not stated)	Pizza · American	520 J St	open
Rivera's Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	550 Fresno St	open
Senor Beef	Restaurant (service type not stated)	American · Burgers	630 Fresno St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	13640 Manning Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	885 E Manning Ave Suite 308	open
Super Taco	Restaurant (service type not stated)	Mexican	801 Tulare St	open
Taco Bell Taco Bell	Quick service	Mexican	801 E Manning Ave	open
Tacos Rivera- El Chery	Restaurant (service type not stated)	Mexican · Latin American (other)	740 Fresno St	open
Taqueria Orozco	Restaurant (service type not stated)	Mexican	6872 S Academy Ave	open
Taqueria Sabor Imperial	Food truck		13130 E Adams Ave	open
Taqueria Zihuatanejo	Restaurant (service type not stated)	Mexican · Latin American (other)	13129 E Parlier Ave	open
The RIP Experience	Restaurant (service type not stated)	BBQ · American	766 Fresno St	open
Yolis Snacks	Dessert · Restaurant (service type not stated)	Mexican · Dessert	8584 S Mendocino Ave	open
Yoshi's Express	Restaurant (service type not stated)	Asian	13699 E Manning Ave Ste 102	open
Yoshis	Restaurant (service type not stated)	Asian	630 Fresno St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	8	8	3	4	1	—	NAICS1997
1999	8	8	3	4	1	—	NAICS1997
2000	8	8	2	4	2	—	NAICS1997
2001	8	7	3	3	1	1	NAICS1997
2002	8	7	4	2	1	1	NAICS1997
2003	9	8	5	2	1	1	NAICS2002
2004	8	7	4	2	1	1	NAICS2002
2005	9	8	4	3	1	1	NAICS2002
2006	8	7	3	3	1	1	NAICS2002
2007	9	7	3	3	1	2	NAICS2002
2008	7	7	6	1	—	—	NAICS2007
2009	6	6	4	2	—	—	NAICS2007
2010	8	8	6	1	1	—	NAICS2007
2011	6	5	3	1	1	1	NAICS2007
2012	9	9	6	1	2	—	NAICS2012
2013	11	10	6	1	3	1	NAICS2012
2014	10	9	6	2	1	1	NAICS2012
2015	11	10	5	3	2	1	NAICS2012
2016	11	10	6	2	2	1	NAICS2012
2017	13	12	6	4	—	—	NAICS2017
2018	14	14	7	4	3	—	NAICS2017
2019	13	13	5	5	3	—	NAICS2017
2020	12	12	7	3	—	—	NAICS2017
2021	10	10	5	3	—	—	NAICS2017
2022	10	10	4	4	—	—	NAICS2022
2023	11	11	3	5	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93648. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
93616	4.7 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.