BMIE Market 93654

Fresno County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	31,876 2020–2024 ACS 5-year estimate ±1,135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,168 2020–2024 ACS 5-year estimate ±433 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	29,776 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,832 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,574 2020–2024 ACS 5-year estimate ±7,099 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,291 2020–2024 ACS 5-year estimate ±64 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$351,200 2020–2024 ACS 5-year estimate ±15,078 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	100.5 sq mi Census Gazetteer 2020
Restaurants	40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93654
Restaurants per 10,000 residents	11.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+17.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+48.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	42 (range 38–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93654. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.7	69	40%	+27.5
Restaurant Opportunity Score	62.9	63	35%	+22.0
Market Momentum Score	63.3	63	25%	+15.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	31,876	90	40%	+36.0
Median household income (ACS)	65,574	40	40%	+15.9
Households (ACS)	9,168	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	17.7	61	35%	+21.4
Restaurants per 10,000 residents (lower = more room)	12.6	62	25%	+15.5
Population (ACS)	31,876	90	20%	+18.0
Median household income (ACS)	65,574	40	20%	+7.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.1	65	50%	+32.6
10-year restaurant growth	17.7	61	30%	+18.3
20-year restaurant growth	48.2	62	20%	+12.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (102)

By cuisine

Mexican 26 · American 11 · Coffee 11 · Latin American (other) 9 · Burgers 7 · Dessert 7 · Pizza 7 · Bakery 6 · Juice / smoothies 6 · Sandwiches 6 · Chinese 4 · Japanese 4 · Asian 3 · Chicken / wings 3 · Ice cream / frozen desserts 3 · Italian 3 · Sushi 3 · Seafood 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Breakfast 1 · Healthy / salads / bowls 1 · Middle Eastern 1 · Vegetarian 1

By type

Restaurant (service type not stated) 58 · Quick service 25 · Dessert 9 · Café 8 · Juice, smoothie, tea 8 · Bakery 6 · Casual dining 6 · Coffee shop 6 · Bar 5 · Other 4 · Food truck 3 · Specialty food shop 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Alhassany United Market Inc	Restaurant (service type not stated)		577 I St	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	585 I St	open
Bobby Salazar's Taqueria	Restaurant (service type not stated)	Mexican	603 N Reed Ave	open
Brick & Stone Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	1119 G St	open
Burger King Burger King	Quick service		677 East Manning Ave	open
Burger King Burger King	Quick service	Burgers · American	677 Manning Ave	open
Camaron Pelado Taqueria	Restaurant (service type not stated)	Mexican	801 N Reed Ave	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	810 N Reed Ave	open
Chicken Shack Reedley	Quick service · Restaurant (service type not stated)	Chicken / wings	1577 Manning Ave	open
China Garden Express	Restaurant (service type not stated)	Chinese	773 N Reed Ave	open
Chipotle Mexican Grill Chipotle	Quick service		1441 W Manning Ave	open
City Doughnuts	Bakery · Dessert	Dessert · Bakery	1347 Manning Ave	open
Colimas restaurant.	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1213 11th St	open
Community Renewable Energy Services Inc	Restaurant (service type not stated)		6929 Avenue 430	open
Costa Dorada	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	1061 Manning Ave	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	561 I St	open
Doughnuts To Go	Bakery · Dessert	Dessert · Bakery	1145 11th St	open
El Asadero	Restaurant (service type not stated)	Mexican	7669 S Frankwood Ave	open
El Monte Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	1726 12th St	open
El Mundo De Sabores	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	1360 Manning Ave	open
El Nopal Bakery	Bakery	Bakery	1360 G St	open
El Rincon Americano	Restaurant (service type not stated)	Mexican	1514 E Manning Ave	open
El Torito Taqueria El Torito	Restaurant (service type not stated)	Mexican · Latin American (other)	21932, 21998 Manning Ave	open
El Viejon	Bar		1261 G St	open
Energy & Nutrition Bar	Juice, smoothie, tea	Juice / smoothies	1317 E Manning Ave	open
Express Grill Burger	Restaurant (service type not stated)	Burgers	1663 11th St	open
Farm Dog Juice	Juice, smoothie, tea	Juice / smoothies	1625 G St	open
Fosters Freeze Fosters Freeze	Quick service · Dessert	Burgers · Ice cream / frozen desserts	1460 11th St	open
Fresh Start Cafe	Café	Coffee	759 G St	open
Gerawan Farming	Juice, smoothie, tea	Juice / smoothies · Vegetarian	1317 E Manning Ave	open
Guadalajara's Taqueria y Mariscos	Restaurant (service type not stated)	Mexican · Latin American (other)	E Dinuba Ave	open
Habit Burger & Grill The Habit Burger Grill	Casual dining · Bar	Burgers · American	1471 Manning Ave	open
Habit Burger & Grill Habit Burger & Grill	Quick service		1471 W. Manning Ave.	open
Hector's Bar & Grill	Casual dining · Bar	Mexican	765 N Columbia Ave	open
Jack in the Box	Quick service		605 I St	open
Jamba Jamba	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	765 N Reed Ave	open
Jersey Mike's Subs Jersey Mike's Subs	Other	Sandwiches	1473 W Manning Ave	open
Juanito's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	819 Manning Ave	open
Juice It Up! Juice It Up!	Quick service · Juice, smoothie, tea · Café	Juice / smoothies · Coffee	1577 Manning Ave	open
Kabab City Kabab City	Restaurant (service type not stated)	Middle Eastern	945 Manning Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	864 West Manning	open
King Hibachi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1401 I St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	22012 E Manning Ave	open
La Espiga Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	1649 10th St	open
Las Espuelas Carniceria & Taqueria Las Espuelas Family Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1614 G St	open
Legacy Bar and Lounge	Bar		1333 I St	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	924 E Manning Ave	open
Los Compadres Bakery	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	1339 I St	open
Los Rosales	Restaurant (service type not stated)	Mexican · Latin American (other)	43137 Rd 52	open
Mainstreet Cafe	Café · Restaurant (service type not stated)	American · Coffee	1052 G St	open
Manning Dutch Bros. Coffee	Coffee shop · Café	Coffee	1529 W Manning Ave.	open
Manning Chinese Buffet	Restaurant (service type not stated)	Chinese	955 E Manning Ave	open
Mariscos El Mayo	Restaurant (service type not stated) · Quick service	Mexican	21912 E Dinuba Ave	open
McDonald's McDonald's	Quick service	Burgers · American	835 N Reed Ave	open
Me-n-Ed's Pizzeria Me-n-Ed's Brick Oven Baked Pizzeria	Restaurant (service type not stated)	Pizza · Italian	1085 Manning Ave	open
Mega Kiwi	Restaurant (service type not stated)		41389B Road 44	open
Mi Cocina	Restaurant (service type not stated)	Mexican	1339 I St	open
Mi ranchito 559	Restaurant (service type not stated)		19671 E Jefferson Ave	open
Munchiesbar_reedley	Dessert	Ice cream / frozen desserts	785 N Reed Ave	open
New China Restaurant	Restaurant (service type not stated)	Chinese	1357 I St	open
Omakasebytixx	Restaurant (service type not stated)	Japanese · Sushi	1135 E MANNING AVE	open
Ortega's Taqueria	Restaurant (service type not stated)	Mexican	1401 I St	open
Oso's Tortas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10015 S Alta Ave	open
Panda Express Panda Express	Quick service		1335 W. Manning Ave.	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated) · Quick service	Pizza	803 E 11th St	open
Pasteleria Plaza	Bakery · Dessert	Bakery · Dessert	1617 11th St	open
Pirate Pizza	Restaurant (service type not stated)	Pizza	1550 E Manning Ave	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Port of Subs Port of Subs	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · American	1079 W Manning Ave	open
Pupuseria Arias	Restaurant (service type not stated)	Latin American (other)	9904 S Alta Ave	open
Reedley Sandwich Shop	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1154 G St	open
Sansei Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	1135 E Manning Ave	open
Sierra Labor Contractors Services Llc	Restaurant (service type not stated)		1131 I St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1081 W Manning Ave	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	1081 Manning Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	567 I Street	open
Subway	Other	Sandwiches	1343 E Manning Ave	open
Sun China	Restaurant (service type not stated)	Chinese · Asian	1526 Manning Ave	open
Super Burger Drive-In Súper Burger Sogamoso	Quick service	Burgers · American	1295 Manning Ave	open
Sweet Destination	Dessert · Coffee shop	Coffee · Dessert	1115 G St	open
Taco Bell Taco Bell	Quick service	Mexican	1686 E Manning Ave	open
Tacos a Vapor "El Dicho"	Restaurant (service type not stated)	Mexican		open
Tacos Cojumatlan	Food truck · Quick service	Mexican	22012 E Manning Ave	open
Tacos de canasta mary	Restaurant (service type not stated)		22120 E Sumner Ave	open
Tacos el Vitor	Food truck · Juice, smoothie, tea	Mexican · Juice / smoothies	20720 E Dinuba Ave	open
Tacos Tijuana	Restaurant (service type not stated)	Mexican · Seafood	1474 E Manning Ave	open
Tacos y Mariscos El Mich y La Yaqui	Food truck	Mexican	21912 E Dinuba Ave	open
Taquiza Tomacito	Restaurant (service type not stated)	Mexican · Latin American (other)	17457 Manning Ave	open
The Bear Club Llc Restaurant	Restaurant (service type not stated)		1695 E Manning Ave	open
The Honey Pearl Cafe	Juice, smoothie, tea · Dessert · Café	Tea / bubble tea · Dessert · Coffee	593 I St	open
The Meltdown	Restaurant (service type not stated) · Other	Sandwiches · Mexican	955 Manning Ave	open
The Pub Llc	Restaurant (service type not stated)		1041 G St	open
The Tradewinds Pub	Bar · Casual dining		1041 G St	open
Tomanni Bistro	Restaurant (service type not stated)		1119 G St	open
Uncle Harry's Classic Meals	Restaurant (service type not stated)		1201 G St	open
Valentino's Pizzeria & Italian Restaurant	Restaurant (service type not stated)	Italian · Pizza	1043 G St	open
Wiebe Farms	Restaurant (service type not stated) · Other		41806 Road 52	open
Willie's Cafe	Café	American · Coffee · Breakfast	1201 G St	open
Wingstop Wingstop	Quick service		1443 W Manning Ave	open
Yoi Japanese Food	Restaurant (service type not stated)	Japanese · Sushi	781 N Reed Ave	open
YRPizzaPlanetReedley	Restaurant (service type not stated) · Quick service	Pizza	921 W Manning Ave	open
California Vineyards Llc	Winery / distillery / taproom		1125 S Fisher Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	25	—	—	—	2	SIC1987
1995	25	23	—	—	—	2	SIC1987
1996	27	25	—	—	—	2	SIC1987
1997	28	25	—	—	—	3	SIC1987
1998	30	28	16	11	1	1	NAICS1997
1999	27	25	14	11	—	1	NAICS1997
2000	28	25	13	12	—	2	NAICS1997
2001	26	24	12	12	—	1	NAICS1997
2002	31	28	15	11	2	1	NAICS1997
2003	31	27	15	11	1	2	NAICS2002
2004	32	29	14	14	1	2	NAICS2002
2005	31	28	16	10	2	2	NAICS2002
2006	32	30	18	11	1	1	NAICS2002
2007	33	32	21	10	1	1	NAICS2002
2008	31	31	14	15	2	—	NAICS2007
2009	34	34	16	16	2	—	NAICS2007
2010	34	34	16	16	2	—	NAICS2007
2011	32	32	17	13	2	—	NAICS2007
2012	28	28	14	13	1	—	NAICS2012
2013	34	34	19	14	1	—	NAICS2012
2014	36	36	16	18	2	—	NAICS2012
2015	33	33	15	15	2	—	NAICS2012
2016	33	33	16	15	2	—	NAICS2012
2017	32	32	16	14	—	—	NAICS2017
2018	37	37	20	14	3	—	NAICS2017
2019	36	36	16	17	3	—	NAICS2017
2020	38	38	19	16	3	—	NAICS2017
2021	40	38	16	18	4	—	NAICS2017
2022	39	38	13	20	5	—	NAICS2022
2023	42	40	16	20	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93654. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.