BMIE Market 93662

Fresno County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,419 2020–2024 ACS 5-year estimate ±993 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,880 2020–2024 ACS 5-year estimate ±530 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	30,237 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,979 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,564 2020–2024 ACS 5-year estimate ±5,632 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,248 2020–2024 ACS 5-year estimate ±104 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$330,500 2020–2024 ACS 5-year estimate ±20,132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	77.9 sq mi Census Gazetteer 2020
Restaurants	51 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93662
Restaurants per 10,000 residents	11.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+18.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+41.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+45.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+30.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	60 (range 53–67) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.6 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93662. Projection: linear trend v1, fitted 2013–2023, +1.6 restaurants per year, r² 0.72, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.1	65	40%	+26.0
Restaurant Opportunity Score	62.6	63	35%	+21.9
Market Momentum Score	73.7	74	25%	+18.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,419	88	40%	+35.4
Median household income (ACS)	61,564	33	40%	+13.0
Households (ACS)	8,880	83	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	41.7	78	35%	+27.2
Restaurants per 10,000 residents (lower = more room)	17.3	45	25%	+11.2
Population (ACS)	29,419	88	20%	+17.7
Median household income (ACS)	61,564	33	20%	+6.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	18.6	76	50%	+38.1
10-year restaurant growth	41.7	78	30%	+23.4
20-year restaurant growth	45.7	61	20%	+12.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (113)

By cuisine

Mexican 27 · American 19 · Coffee 13 · Burgers 12 · Latin American (other) 12 · Pizza 9 · Dessert 8 · Bakery 7 · Chicken / wings 7 · Sandwiches 7 · Asian 6 · Chinese 5 · Ice cream / frozen desserts 5 · Seafood 3 · Steakhouse 3 · Italian 2 · BBQ 1 · Breakfast 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 73 · Quick service 28 · Café 10 · Coffee shop 10 · Dessert 10 · Bakery 7 · Casual dining 7 · Bar 5 · Food truck 4 · Specialty food shop 3 · Brewery / taproom 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
A Golden Dragon Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	1950 E Front St	open
Aimee's Vanilla Bean Bakery	Bakery	Bakery	1920 High St	open
Alfonso's Carniceria y Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	2756 Whitson St	open
Amigos Blueberry Hill	Restaurant (service type not stated)	Breakfast	2432 McCall Ave	open
Andy And Betty Wong Inc	Restaurant (service type not stated)		2719 Whitson St	open
Ann's Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	2801 Whitson St	open
Anthony J Prieto Water Well Drilling Inc	Restaurant (service type not stated)		801 Golden State Blvd	open
Asoka Indian Cuisine	Restaurant (service type not stated)	Indian · Asian	2713 Whitson St	open
Banda Burrito	Restaurant (service type not stated)	Mexican	2763 Highland Ave	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	3330 Floral Ave	open
Beto's Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	3706 McCall Ave	open
Burger King Burger King	Quick service	Burgers · American	3200 Floral Ave	open
California Gold Coffee Company	Coffee shop · Café	Coffee	2851 Highland Ave Suite 113 #103	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	2818 Floral Ave	open
Cattlemens Cattlemens	Restaurant (service type not stated)	Steakhouse · American	1880 Art Gonzales Pkwy	open
Ce Magnifique Inc Dba Ce Mag Auto Sales	Restaurant (service type not stated)		1740 Todd St	open
Chalios Selma	Restaurant (service type not stated) · Casual dining	Mexican · American	1546 E Front St	open
Chicago's Pizza With A Twist	Restaurant (service type not stated)	Pizza · Vegetarian · Halal / kosher	2426 McCall Ave	open
China Garden Restaurant	Restaurant (service type not stated)	Chinese · Asian	2719 Whitson St	open
China Hut Express	Restaurant (service type not stated)	Asian · Chinese	2732 Whitson St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3120 Floral Ave 108A	open
Cho's Kitchen	Restaurant (service type not stated)	Chinese · Asian	2030 E Front St	open
Chuey's Bakery	Bakery	Bakery	2507 Nebraska Ave	open
Colosos	Dessert · Café	Dessert · Ice cream / frozen desserts · Coffee	2756 Whitson St	open
Dan &amp Sal Inc	Restaurant (service type not stated)		1406 E Front St	open
Deli Delicious #90 - Selma, Floral Rd. Deli Delicious	Specialty food shop · Quick service	Sandwiches · American	3120 E Floral Ave #104	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2737 Whitson Ave Ste B	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	2854 Floral Ave	open
El Mana Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	1405 Whitson St	open
Floral Dutch Bros. Coffee	Coffee shop · Café	Coffee	2854 Floral Ave	open
Fosters Freeze Fosters Freeze	Quick service · Dessert	Burgers · Ice cream / frozen desserts	1975 Grant St	open
G's Ristorante Italiano	Restaurant (service type not stated)	Italian	2025 2nd St	open
Gallardo's Bakery	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	2062 Park St	open
Gordo's Chicken	Restaurant (service type not stated) · Quick service	Chicken / wings	1506 2nd St	open
Grapewood Grill	Casual dining · Bar	BBQ · American	2068 E Front St	open
Habit Burger & Grill Habit Burger & Grill	Restaurant (service type not stated) · Quick service	Burgers · American	3110 Floral Avenue	open
Hideaway Bar	Bar		2041 Whitson St	open
It's Burger Time	Restaurant (service type not stated)	Burgers · American	3880 S McCall Ave	open
Jack in the Box	Quick service		2867 Highland Ave	open
Java Express	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2315 Whitson St	open
Jenny's Tacos	Restaurant (service type not stated)	Mexican	9942 E Manning Ave	open
KFC KFC	Quick service	Chicken / wings · American	2438 McCall Avenue	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		10610 East Mountain View Ave.	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1702 2nd Street	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2004 Highland Ave	open
Kw Kim Md Inc, Professional Corporation	Restaurant (service type not stated)		1205 Evergreen St	open
La Costenita Mexican Restaurant	Restaurant (service type not stated)	Mexican	2353 Whitson St	open
La Estrella Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2363 Whitson St	open
La Hacienda Mariscos Y Sushi	Restaurant (service type not stated)	Mexican	3822 McCall Ave	open
La Michoacana antojitos La Michoacana PLUS	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts · Mexican · Dessert	2835 S Highland Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2912 S McCall Ave Ste 103	open
Lola's	Restaurant (service type not stated) · Quick service	Mexican		open
Lolas Ricos Tacos	Restaurant (service type not stated)	Mexican	3822 McCall Ave	open
Maiden Voyage Coffee Roasters	Coffee shop · Café	Coffee	2000 High St	open
Mann Brothers Foods Inc	Restaurant (service type not stated)		3330 Floral Ave	open
Manning & McCall taco truck	Quick service	Latin American (other) · Mexican	9942 E Manning Ave	open
Mariscos El Aguachiloco y Taqueria	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	2870 McCall Ave	open
Max's Brunch House Cafe	Restaurant (service type not stated)		1957 High St	open
McCoy's Coffee Shop Selma	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2848 E Floral Ave	open
McDonald's McDonald's	Quick service	Burgers · American	2790 Floral Ave	open
Me-n-Ed's On Tap Me-n-Ed's Brick Oven Baked Pizzeria	Restaurant (service type not stated) · Casual dining · Bar	Pizza	3165 Highland Ave	open
Mi Gusto Es Mariscos y mas estilo Nayarit	Restaurant (service type not stated) · Food truck	Seafood	11514 E Manning Ave	open
Nana's Churros	Dessert	Dessert	9933 E Manning Ave	open
Oaxaca Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2004 2nd St	open
Pacifica Pizza	Restaurant (service type not stated)	Pizza	2851 Highland Ave	open
Panaderia Vanessa	Bakery · Dessert	Bakery · Dessert	2430 McCall Ave	open
Panda Express Panda Express México	Quick service	Chinese · Asian	2785 Floral Ave	open
Papa Murphy's	Quick service · Restaurant (service type not stated)	Pizza	2772 W Whitson St	open
Pea Soup Andersen's	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse · American	2910 Pea Soup Anderson Blvd	open
Pelican’s SnoBalls Selma CA Pelican's SnoBalls- Jax Beach	Restaurant (service type not stated)		2302 W Whitson St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	3320 Floral Ave	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Plank Grillhouse	Restaurant (service type not stated)	Steakhouse	1546 E Front St	open
Playas De Rosarito	Restaurant (service type not stated)	Mexican · Latin American (other)	2310 W Whitson St	open
Playas de Rosarito Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1406 E Front St	open
Poke Cubed	Restaurant (service type not stated)	Seafood · Sushi · Japanese	2735 Whitson St	open
Port of Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2835 Highland Ave #105	open
Prime Smash Burger	Restaurant (service type not stated)	Burgers · American	2036 S Highland Ave	open
Protein club selma	Café	Coffee · Healthy / salads / bowls	2446 McCall Ave	open
Rally's	Quick service · Restaurant (service type not stated)	Burgers	2854 E Floral Ave	open
Raspados y Antojitos Los Cadillos	Restaurant (service type not stated) · Food truck		3344 Floral Ave	open
Rileys Brewing Taproom	Brewery / taproom · Bar		2940 McCall Ave	open
Rodolfo's	Restaurant (service type not stated)	Mexican · Latin American (other)	1802 E Front St	open
Rosa Linda's Mexican Cuisine Rosa Lindas Mexican Cuisine	Restaurant (service type not stated)	Mexican · Latin American (other)	2905 McCall Ave	open
Rosa's Pizza	Restaurant (service type not stated)	Pizza · Italian	2833 Whitson St	open
Roscoe's Dogs	Quick service	Hot dogs · Burgers	1962 Whitson St	open
Sal's Mexican Restaurant Sal's Mexican Restaurant - Fresno	Restaurant (service type not stated)	Mexican · Latin American (other)	2163 Park St	open
Starbucks	Coffee shop	Coffee	1726 2nd St	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3120 E Floral Ave	open
Subway	Restaurant (service type not stated) · Quick service	Sandwiches · Chicken / wings	13025 S Van Horn Ave	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	2004 S Highland Ave , Suite 100 76 Gas Station C-Sto	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2744 Whitson St	open
Super Drive-In	Restaurant (service type not stated)	Burgers · American	2036 S Highland Ave	open
Super Frosty	Dessert	Ice cream / frozen desserts	1546 E Front St	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	2883 Highland Avenue	open
Taco Department	Restaurant (service type not stated)		8935 E Floral Ave	open
Tacos El Gordo	Restaurant (service type not stated)	Latin American (other)	1506 2nd St	open
Tacos el guero	Food truck		9964 S McCall Ave	open
Tacos La Flor	Food truck	Mexican		open
Taqueria el buen gusto Gusto!	Restaurant (service type not stated) · Casual dining	Mexican · American	12859 S Mendocino Ave	open
Taqueria El Rey	Restaurant (service type not stated)	Mexican	Highland and, E Mountain View Ave	open
Taqueria Mi Rancho	Restaurant (service type not stated) · Casual dining	Mexican · American	12319 S Highland Ave	open
Taqueria Oaxaca	Restaurant (service type not stated)	Mexican · American	2507 Nebraska Ave	open
The Bears Den	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	2914 S McCall Ave	open
The Chicken Shack	Restaurant (service type not stated)	Burgers · Sandwiches · Chicken / wings	2940 McCall Ave Ste 112	open
Urista Bakery	Bakery	Bakery	3706 S McCall Ave Ste 106	open
Video-World Pizza-Planet	Restaurant (service type not stated) · Quick service	Pizza	1900 Floral Ave	open
Walmart Deli	Specialty food shop · Quick service	Sandwiches	3400 Floral Ave	open
Wendy's	Quick service		2805 Whitson St	open
Wilkins Drive-In	Restaurant (service type not stated)	Burgers · American	1953 2nd St #3650	open
Winepress Vineyards	Winery / distillery / taproom		2335 Chandler St	open
Wingstop Wingstop	Restaurant (service type not stated) · Quick service	Chicken / wings · American	2851 S. Highland Ave #119	open
Java Lava	Coffee shop	Coffee	3822 Mccall Ave Ste B	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	45	39	—	—	—	6	SIC1987
1995	39	34	—	—	—	5	SIC1987
1996	36	31	—	—	—	5	SIC1987
1997	40	35	—	—	—	5	SIC1987
1998	39	33	16	16	1	5	NAICS1997
1999	40	35	15	19	1	5	NAICS1997
2000	42	36	16	18	2	6	NAICS1997
2001	43	40	17	20	3	3	NAICS1997
2002	44	41	16	23	2	3	NAICS1997
2003	39	35	15	18	1	3	NAICS2002
2004	38	35	13	18	3	3	NAICS2002
2005	41	37	15	17	4	4	NAICS2002
2006	43	40	18	18	3	3	NAICS2002
2007	44	39	15	18	5	4	NAICS2002
2008	37	33	12	16	4	3	NAICS2007
2009	38	36	12	19	4	1	NAICS2007
2010	40	36	15	17	3	3	NAICS2007
2011	38	34	14	17	2	3	NAICS2007
2012	39	35	16	16	2	2	NAICS2012
2013	39	36	15	17	3	2	NAICS2012
2014	37	35	15	16	3	1	NAICS2012
2015	38	36	13	19	3	1	NAICS2012
2016	43	40	14	21	4	1	NAICS2012
2017	50	47	18	23	6	—	NAICS2017
2018	46	43	17	22	4	—	NAICS2017
2019	56	53	17	28	8	—	NAICS2017
2020	49	47	15	26	6	—	NAICS2017
2021	49	47	19	22	6	—	NAICS2017
2022	52	47	19	21	7	—	NAICS2022
2023	56	51	15	27	9	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93662. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.