BMIE Market 93923

Monterey County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,565 2020–2024 ACS 5-year estimate ±1,104 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,427 2020–2024 ACS 5-year estimate ±342 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,073 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,476 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$142,474 2020–2024 ACS 5-year estimate ±21,297 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	59.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,136 2020–2024 ACS 5-year estimate ±256 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,767,800 2020–2024 ACS 5-year estimate ±206,135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	202.7 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93923
Restaurants per 10,000 residents	24.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+2.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	30 (range 22–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93923. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.8	83	40%	+33.1
Restaurant Opportunity Score	61.8	62	35%	+21.6
Market Momentum Score	62.0	62	25%	+15.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,565	74	40%	+29.6
Median household income (ACS)	142,474	95	40%	+38.1
Households (ACS)	5,427	75	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20.7	64	35%	+22.4
Restaurants per 10,000 residents (lower = more room)	27.9	22	25%	+5.6
Population (ACS)	12,565	74	20%	+14.8
Median household income (ACS)	142,474	95	20%	+19.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.9	71	50%	+35.5
10-year restaurant growth	20.7	64	30%	+19.2
20-year restaurant growth	2.9	37	20%	+7.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (90)

By cuisine

American 19 · Coffee 13 · Bakery 6 · Dessert 6 · Mexican 6 · Asian 5 · Breakfast 5 · Pizza 5 · Seafood 5 · BBQ 4 · Burgers 4 · Italian 4 · Mediterranean 4 · Sandwiches 3 · European 2 · French 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Japanese 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Sushi 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chinese 1 · Hawaiian / Pacific 1 · Indian 1 · Latin American (other) 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 61 · Bar 19 · Casual dining 14 · Café 11 · Coffee shop 8 · Dessert 8 · Bakery 6 · Quick service 4 · Winery / distillery / taproom 4 · Juice, smoothie, tea 3 · Specialty food shop 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Aabha Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	3690 The Barnyard	open
Ad Astra Atelier	Café · Coffee shop · Bakery	Coffee · Bakery	319 Mid Valley Ctr	open
Allegro Pizzeria	Restaurant (service type not stated)	Italian · Pizza	3770 The Barnyard	open
Baja Cantina & Grill	Casual dining · Bar	Mexican · Latin American (other)	7166 Carmel Valley Rd	open
Black Bear Diner	Restaurant (service type not stated)	Cajun, Creole, Southern	12 Carmel Center Pl	open
Breadsong	Restaurant (service type not stated)		102 Crossroads Blvd	open
BREADSONG	Restaurant (service type not stated) · Juice, smoothie, tea · Bakery	Bakery · Juice / smoothies	102 Crossroads Blvd	open
Cafe dal Mare	Café	Italian · European · Coffee	between Ocean & 7th across from Piccadilly Park, Dolores St	open
Cafe Stravaganza	Restaurant (service type not stated)	Mediterranean	241 The Crossroads Blvd	open
Carmel Burger Bar	Restaurant (service type not stated)	Burgers	106 Mission St	open
Carmel Grill-House	Restaurant (service type not stated)	Mexican · Mediterranean	S W Corner of Ocean Ave & Mission Ave	open
Carmel Poke	Restaurant (service type not stated)	Hawaiian / Pacific · Healthy / salads / bowls	173 The Crossroads Blvd	open
Carmel Valley Coffee Roasting Carmel Valley Coffee Roasting Co.	Coffee shop · Café	Coffee	246 Crossroads Blvd	open
Carmel Valley Coffee Roasting Co Carmel Valley Coffee Roasting Co.	Coffee shop · Café · Restaurant (service type not stated)	Coffee	Ocean Ave	open
Carmel Valley Coffee Roasting Co.	Coffee shop	Coffee	319 Mid Valley Ctr	open
Carmel Valley Coffee Roasting-Barnyard Carmel Valley Coffee Roasting Co.	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3720 The Barnyard	open
Carmel Valley Coffee Roasting-crossroads	Coffee shop	Coffee	246 Crossroads Blvd	open
CBG - Carmel Bar & Grill	Casual dining · Bar	American	3601 The Barnyard	open
Chez Noir	Restaurant (service type not stated)	Seafood	5th Avenue between San Carlos and Dolores Streets	open
China Delight	Restaurant (service type not stated)	Chinese · Seafood · Asian	145 Crossroads Blvd	open
Chopstix Chopstix Noodle Bar	Restaurant (service type not stated)	Asian	26135 Carmel Rancho Blvd	open
Citronelle	Restaurant (service type not stated) · Casual dining	French · Breakfast · American	1 Old Ranch Rd	open
Cottage of Sweets	Dessert	Dessert	Ocean Ave	open
Cottage Restaurant	Restaurant (service type not stated) · Café	Breakfast · Coffee	5 Lincoln St	open
Covey Grill	Restaurant (service type not stated)	American	8205 Valley Greens Dr	open
Edgar's at Quail Lodge	Bar · Restaurant (service type not stated) · Casual dining	Seafood · American	8000 Valley Greens Dr	open
Flaherty's Seafood Grill & Oyster Bar	Casual dining · Bar	Seafood · American	6 Rancho San Carlos Rd	open
Folktale Group	Winery / distillery / taproom · Restaurant (service type not stated)		8940 Carmel Valley Rd	open
Folktale Winery & Vineyards	Winery / distillery / taproom		8940 Carmel Valley Rd	open
Friar Tuck's	Casual dining	American	Dolores Street & 5th Ave	open
From Scratch Restaurant	Restaurant (service type not stated) · Café	Breakfast · Coffee	3626 The Barnyard	open
Good to Go	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	171 Crossroads Blvd	open
Hatch	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3658 The Barnyard D-11	open
Hidden Hills Brewing and Blending	Brewery / taproom · Restaurant (service type not stated)		3777 The Barnyard Ste I-14	open
Iolis' Pizzeria	Restaurant (service type not stated)	Pizza · Italian	307 Mid Valley Ctr	open
Island Taco	Restaurant (service type not stated)		173 The Crossroads Blvd Ste 173	open
Island Taco	Restaurant (service type not stated)	Mexican	211 Crossroads Blvd	open
Island Tacos	Restaurant (service type not stated)	Mexican	243 The Crossroads Blvd #173	open
Jeffrey's Grill & Catering	Restaurant (service type not stated) · Catering	American	112 Mid Vly Ctr	open
LadySomm	Restaurant (service type not stated) · Bar		3728 The Barnyard G-23	open
Lafayette Bakery & Cafe	Bakery · Café	Bakery · French · Coffee	3659 The Barnyard	open
Le Petit Paris Artisan Macarons	Bakery · Dessert · Bar	Bakery · Dessert	3659 The Barnyard	open
Lugano Swiss Bistro	Restaurant (service type not stated)	European	3670 The Barnyard	open
Lula's Chocolates	Dessert	Dessert	244 The Crossroads Blvd	open
Morgan Winery	Winery / distillery / taproom		204 Crossroads Blvd	open
Mountain Mike's Pizza Mountain Mike's Pizza	Restaurant (service type not stated) · Delivery-focused	Pizza	26541 Carmel Rancho Blvd	open
Myo Pure Frozen Yogurt	Dessert	Ice cream / frozen desserts	157 The Crossroads Blvd	open
Nielsen Brothers Market	Specialty food shop · Quick service	Sandwiches	7th Avenue, San Carlos St	open
Nothing Bundt Cakes of Carmel	Dessert · Restaurant (service type not stated)	Dessert	102 The Crossroads Blvd	open
O'Callaghans	Bar	British / Irish pub food	3772 THE BARNYARD # I, 21	open
Oaks	Restaurant (service type not stated)		1 Old Ranch Rd	open
Piano Bar Carmel By The Sea	Restaurant (service type not stated) · Bar	American	26270 Dolores St	open
Pieces of Heaven	Dessert	Dessert	3686 The Barnyard	open
Pizza Factory	Restaurant (service type not stated)	Pizza	26135 Carmel Rancho Blvd	open
Post Ranch Limited Partnership	Restaurant (service type not stated)		26619 Carmel Center Pl	open
Puerta del Diablo	Bar	Mexican · Southwestern / Tex-Mex		open
R G Burgers	Restaurant (service type not stated)	Burgers	201 Crossroads Blvd	open
R G Burgers	Restaurant (service type not stated)	Burgers · American	201 Crossroads Blvd	open
Rio Grill Rio Grill Palace	Restaurant (service type not stated) · Casual dining · Bar	American	101 The Crossroads Blvd	open
River Ranch Café	Restaurant (service type not stated) · Quick service	American	1 Old Ranch Rd	open
Robata Grill & Sake Bar	Bar · Restaurant (service type not stated)	BBQ · Sushi · Mediterranean · Japanese · Asian	3658 The Barnyard	open
Sea Harvest Fish Market and Restaurants	Restaurant (service type not stated)	Seafood	A The, 100 Crossroads Blvd	open
Shearwater Tavern	Bar · Casual dining		3665 Rio Rd	open
Southern Latitudes Wines	Bar · Restaurant (service type not stated)		235 Crossroads Blvd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3650 Rio Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	26135 Carmel Rancho Blvd Suite D-2B	open
Sunset Lounge	Restaurant (service type not stated) · Casual dining · Bar	American	120 Highlands Dr	open
SUR at The Barnyard	Restaurant (service type not stated) · Casual dining · Bar	American	3601 The Barnyard Ste A-21	open
Sweet Reba's	Bakery	Bakery	206 Crossroads Blvd	open
Sweet Reba's	Dessert	Dessert	206 the Crossroads Blvd	open
Taste Morgan - Morgan Winery	Winery / distillery / taproom		204 Crossroads Blvd	open
Tea by the Sea	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	25227 Hatton Rd	open
The Bagel Bakery Carmel Bagel Bakery	Bakery	Bakery	26539 Carmel Rancho Blvd	open
The Crossroads Bbq	Restaurant (service type not stated)	BBQ	241 Crossroads Blvd	open
The Crossroads BBQ	Restaurant (service type not stated)	BBQ · American	241 The Crossroads Blvd	open
The Grill on Ocean Avenue	Restaurant (service type not stated) · Casual dining · Bar	American	3 SW Corner Ocean Ave	open
The Noodle Palace	Restaurant (service type not stated)	Asian · Noodles / ramen / pho	3678 The Barnyard, Ste E-31	open
Toasted Artisan Grilled Cheese	Restaurant (service type not stated)	American	315 Mid Valley Ctr	open
Valley Grille	Restaurant (service type not stated)	Burgers	315 Mid Valley Center	open
Valley Hills Deli	Specialty food shop · Casual dining · Restaurant (service type not stated) · Quick service · Bar	Sandwiches · BBQ	Carmel Valley Rd.	open
Valley Kitchen	Restaurant (service type not stated) · Casual dining	American	1 Old Ranch Rd	open
Vesuvio Restaurant	Bar	Italian · Pizza	6th Ave &, Junipero St	open
Village Corner Bistro	Restaurant (service type not stated) · Café	Breakfast · Coffee	Dolores Street &, 6th Ave	open
Vin Wine Bar + Bottle Boutique	Bar		237 Crossroads Blvd	open
Wagon Wheel Restaurant	Restaurant (service type not stated)	American · Breakfast	7156 Carmel Valley Rd	open
Woody's At Del mesa	Restaurant (service type not stated)		500 Del Mesa	open
Yafa	Restaurant (service type not stated)	Mediterranean · Middle Eastern	Junipero St &, 5th Ave	open
Yogurt Heaven	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	9157 Crossroads Blvd	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	5 Crossroads Blvd	open
Bistro 211	Restaurant (service type not stated)	French	211 The Crossroads Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	34	34	—	—	—	—	SIC1987
1995	31	31	—	—	—	—	SIC1987
1996	33	33	—	—	—	—	SIC1987
1997	36	36	—	—	—	—	SIC1987
1998	33	32	22	6	4	—	NAICS1997
1999	32	31	21	6	3	—	NAICS1997
2000	31	29	20	6	2	—	NAICS1997
2001	30	29	22	4	2	—	NAICS1997
2002	36	33	23	5	5	1	NAICS1997
2003	35	34	23	4	6	1	NAICS2002
2004	34	33	25	2	5	1	NAICS2002
2005	35	33	25	2	5	2	NAICS2002
2006	35	33	25	2	6	1	NAICS2002
2007	36	34	26	4	4	—	NAICS2002
2008	34	32	22	6	4	—	NAICS2007
2009	29	28	19	5	4	—	NAICS2007
2010	31	30	20	6	4	—	NAICS2007
2011	29	27	20	3	4	—	NAICS2007
2012	32	30	20	5	5	—	NAICS2012
2013	31	29	20	4	5	—	NAICS2012
2014	34	32	22	3	7	—	NAICS2012
2015	33	31	22	3	6	—	NAICS2012
2016	34	32	23	3	6	—	NAICS2012
2017	30	27	18	4	5	—	NAICS2017
2018	34	31	22	4	5	—	NAICS2017
2019	33	29	19	6	4	—	NAICS2017
2020	28	24	14	6	4	—	NAICS2017
2021	27	22	13	7	—	—	NAICS2017
2022	38	34	19	9	6	—	NAICS2022
2023	39	35	21	8	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93923. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.