BMIE Market 93933

Monterey County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,122 2020–2024 ACS 5-year estimate ±615 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,707 2020–2024 ACS 5-year estimate ±450 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,406 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,409 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$99,826 2020–2024 ACS 5-year estimate ±6,807 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,020 2020–2024 ACS 5-year estimate ±102 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$833,800 2020–2024 ACS 5-year estimate ±23,090 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.7 sq mi Census Gazetteer 2020
Restaurants	45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93933
Restaurants per 10,000 residents	12.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+32.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+73.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+104.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	53 (range 45–61) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	48 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93933. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.54, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.3	84	40%	+33.7
Restaurant Opportunity Score	71.3	71	35%	+24.9
Market Momentum Score	47.6	48	25%	+11.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,122	88	40%	+35.0
Median household income (ACS)	99,826	81	40%	+32.3
Households (ACS)	9,707	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	32.4	72	35%	+25.3
Restaurants per 10,000 residents (lower = more room)	16	49	25%	+12.3
Population (ACS)	28,122	88	20%	+17.5
Median household income (ACS)	99,826	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-6.3	22	50%	+10.8
10-year restaurant growth	32.4	72	30%	+21.7
20-year restaurant growth	73.1	75	20%	+15.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (89)

By cuisine

Asian 14 · Mexican 11 · American 9 · Bakery 9 · Latin American (other) 7 · Sandwiches 7 · Pizza 6 · Coffee 5 · Dessert 4 · Italian 4 · Japanese 4 · Breakfast 3 · Chinese 3 · Hawaiian / Pacific 3 · Healthy / salads / bowls 3 · Juice / smoothies 3 · Noodles / ramen / pho 3 · Vietnamese 3 · BBQ 2 · Burgers 2 · Ice cream / frozen desserts 2 · Korean 2 · Mediterranean 2 · Middle Eastern 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Chicken / wings 1 · Spanish / tapas 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 55 · Quick service 16 · Bakery 9 · Bar 8 · Casual dining 7 · Dessert 6 · Café 5 · Specialty food shop 5 · Coffee shop 4 · Winery / distillery / taproom 4 · Juice, smoothie, tea 3 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
360 Health Cafe	Café · Juice, smoothie, tea	Coffee · Juice / smoothies · Healthy / salads / bowls	120 General Stilwell	open
A J Spurs	Restaurant (service type not stated)	Steakhouse	3295 Dunes Rd	open
Aki Fresh Mex	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	265 Carmel Ave	open
Annie's House	Restaurant (service type not stated)	Chinese	204 Cypress Ave	open
Bagel Corner & Pastability's	Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop	Bakery · Sandwiches	3134 Del Monte Blvd	open
Banda Burrito	Restaurant (service type not stated)	Mexican	110 Reservation Road	open
Blaze Pizza Blaze Pizza	Quick service	Pizza · Italian	110 General Stillwell Dr	open
Burger King	Restaurant (service type not stated)		200 Reservation Rd	open
Cafe Mia Brew Bar and Bistro	Café · Restaurant (service type not stated) · Coffee shop	Coffee	250 Reservation Rd	open
Cheesecake Dreamations	Bakery · Dessert	Bakery · Dessert	265 Reservation Rd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	140 General Stillwell Dr Ste 106	open
Daddy's City Diner	Casual dining · Restaurant (service type not stated)	American	265 Reservation Rd	open
Deli Delicious #108 - Marina, General Stilwell Deli Delicious	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	110 General Stillwell Dr	open
Denny's Denny's	Casual dining	American · Breakfast	110 Reservation Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	265 Reservation Rd	open
El Charrito El Charrito	Restaurant (service type not stated)	Mexican · Latin American (other)	98 General Stilwell	open
El Palmar	Restaurant (service type not stated)	Mexican · Latin American (other)	3102 Del Monte Blvd	open
El Salvadoreno Pupuseria	Restaurant (service type not stated)	Latin American (other)	3056 Del Monte Blvd	open
English Ales Brewery	Bar		223 Reindollar Ave	open
Figge Cellars	Winery / distillery / taproom		3348 Paul Davis Dr Ste 101	open
Fog Town Bar	Bar · Casual dining	Spanish / tapas	204 Carmel Ave	open
Frutti De Mar Grill	Restaurant (service type not stated)	Italian	3056 Del Monte Blvd	open
Grinderz Deli & Market	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · Middle Eastern	215 Reservation Rd	open
Habibi’s Kabab	Restaurant (service type not stated)	Mediterranean · Middle Eastern	223 Reindollar Ave	open
Ho Wah Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	3116 Del Monte Blvd	open
I'm Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	3170 Vista Del Camino Rd	open
Isidro's Taco Shop	Restaurant (service type not stated)	Mexican · Latin American (other)	3046 Del Monte Blvd	open
Jack in the Box	Quick service		211 Reservation Rd	open
Jhn Management Holdings Inc	Restaurant (service type not stated)		130 General Stillwell Dr Ste 106	open
Keoki's Hawaiian Barbeque	Restaurant (service type not stated)	BBQ · Hawaiian / Pacific · Asian	3170 Vista Del Camino Cir	open
Las Cazuelas	Restaurant (service type not stated)	Mexican · Latin American (other)	3156 Del Monte Blvd	open
Lee's Garden	Restaurant (service type not stated)	Chinese · Asian	215 Reservation Rd # A	open
Lepe Cellars	Winery / distillery / taproom		3348 Paul Davis Dr Ste 101	open
Lola's Kusina	Restaurant (service type not stated)	Asian	265 Reservation Rd	open
Long John Silver's	Restaurant (service type not stated) · Quick service	Chicken / wings	3134 Del Monte Blvd	open
Luxury Nutrition , Coffee by Luxury Co	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	287b Carmel Ave	open
Mai Thai Cuisine	Restaurant (service type not stated)		210 Reindollar Ave	open
Maria's Sweet Visions	Bakery · Dessert	Bakery · Dessert	466 Forest Cir	open
Marina Donuts & Bagels	Bakery · Dessert	Bakery · Dessert	#H, 266 Reservation Rd	open
Marina Madness Llc	Restaurant (service type not stated)		110 General Stillwell Dr Ste 102	open
Marina Poke House Poke House	Restaurant (service type not stated)	Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian	266 Reservation Rd	open
Marina quality water	Dessert	Ice cream / frozen desserts	215 Reservation Rd	open
Marina Village Restaurant	Casual dining	American · Breakfast	215 Reservation Rd L	open
McDonald's McDonald's	Quick service	Burgers · American	267 Reservation Rd	open
Mecca Delicatessen	Specialty food shop · Quick service	Sandwiches	215 Reservation Rd #N	open
Michael's Grill & Taqueria	Casual dining · Bar	Mexican · Latin American (other)	265 Reservation Rd I	open
Michi Japanese Restaurant	Restaurant (service type not stated)	Japanese	3114 Del Monte Blvd	open
Moonscoops Ice Creamery	Dessert	Ice cream / frozen desserts · Dessert	110 General Stillwell Dr	open
Morden Food Inc	Restaurant (service type not stated)		215 Reservation Rd Ste A	open
Mountain Mike's Pizza Mountain Mike's Pizza	Restaurant (service type not stated)	Pizza · Italian	266 Reservation Rd	open
Nak Won Korean BBQ Restaurant	Restaurant (service type not stated)	Korean · BBQ · Asian	330-a Reservation Rd	open
New Korea Restaurant	Restaurant (service type not stated)	Korean · Asian	300-D Carmel Ave	open
New Tokyo Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	3170 Vista Del Camino Cir N	open
Noodle Bar Noodle Bar	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	215 Reservation Rd	open
Papa Chevo's Taco Shop Papa Chevo's Taco Shop (Marina)	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3038 Del Monte Blvd	open
Percys Pies	Bakery · Restaurant (service type not stated)	Bakery	3157 Shuler Cir	open
perfectly pressed juice	Restaurant (service type not stated)	American	3158 Del Monte Blvd	open
Pho Lucky Noodle House	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	266 Reservation Rd	open
Pizza Hut Express Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	133 General Stilwell	open
Pizza Hut Express	Restaurant (service type not stated)	Pizza	244 Reservation Rd	open
Poke Bar Poké Bar	Restaurant (service type not stated)	Hawaiian / Pacific · Seafood · Healthy / salads / bowls · Asian	130 General Stillwell Dr	open
QQ Noodle	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	F, 330 Suite H, 330 Reservation Rd	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	3120 Del Monte Blvd	open
Salt Wood Kitchen and Oysterette	Bar	Seafood · American	3295 Dunes Dr	open
Salud Nueva Imagen	Juice, smoothie, tea	Juice / smoothies	265 Reservation Rd	open
Sarita's Mexican Grill Sarita's Mexican Grill Restaurants	Restaurant (service type not stated)	Mexican · Latin American (other)	342 Reservation Rd	open
Sinecure Wine Llc	Winery / distillery / taproom		3344 Paul Davis Dr Ste 2	open
Smashburger Smashburger	Quick service	Burgers · American	130 General Stillwell D. Suite 108	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	133 General Stilwell Dr	open
Starbucks Coffee Company Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	200 Reservation Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	266 Reservation Rd Suite J	open
Super Secret Sweet Shop	Bakery · Restaurant (service type not stated) · Dessert	Bakery	498 Ridgeview Ave	open
Taco Bell Taco Bell	Quick service	Mexican	244 Reservation Rd	open
Teck Investments, Llc	Restaurant (service type not stated)		236 Reservation Rd	open
Teriyaki Madness Teriyaki Madness	Restaurant (service type not stated)	Japanese · Asian	110 General Stilwell Bldg B 102	open
The Brass Tap The Brass Tap - Lakeside Village	Bar		99 General Stilwell	open
The Burger Den	Restaurant (service type not stated)		110 Reservation Road	open
The General Historic Bar The Atlas Room	Restaurant (service type not stated) · Bar · Casual dining	Mediterranean · American	120 General Stilwell	open
The Lumpia Lady	Food truck · Restaurant (service type not stated)		3190 Melanie Rd	open
The Otter's Den	Bar		3166 Vista Del Camino Cir	open
Tico's Breakfast and Lunch	Restaurant (service type not stated)	Breakfast · Sandwiches	330 Reservation Rd C	open
Tony's Grill & Mexican Cuisine	Restaurant (service type not stated) · Casual dining	American	250 Reservation Rd Ste b	open
Tyler Tran Foods Corporation	Restaurant (service type not stated)		266 Reservation Rd Ste S	open
Urban Wine Row	Winery / distillery / taproom · Bar		3344 Paul Davis Dr	open
Walmart Bakery	Bakery	Bakery	150 Beach Rd	open
Wild Thyme Deli	Specialty food shop · Quick service	Sandwiches	445 Reservation Rd	open
Wingstop Wingstop	Quick service		266 Reservation Rd	open
Asian Delight Restaurant	Restaurant (service type not stated)		3170 Vista Del Camino Ste G	closed
Missing Hole Donuts	Bakery · Dessert	Dessert	265 Reservation Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	28	22	—	—	—	6	SIC1987
1995	23	18	—	—	—	5	SIC1987
1996	27	22	—	—	—	5	SIC1987
1997	24	20	—	—	—	4	SIC1987
1998	27	23	13	7	3	4	NAICS1997
1999	25	21	11	8	2	4	NAICS1997
2000	23	19	11	6	2	3	NAICS1997
2001	26	23	14	7	2	3	NAICS1997
2002	29	27	15	10	2	2	NAICS1997
2003	28	26	14	10	2	2	NAICS2002
2004	28	25	14	9	2	3	NAICS2002
2005	29	27	15	10	2	2	NAICS2002
2006	26	24	12	10	2	2	NAICS2002
2007	29	26	16	8	2	2	NAICS2002
2008	34	31	20	8	3	2	NAICS2007
2009	36	32	20	9	3	3	NAICS2007
2010	31	28	17	8	3	2	NAICS2007
2011	31	29	16	10	3	1	NAICS2007
2012	35	32	15	14	3	3	NAICS2012
2013	36	34	16	14	4	2	NAICS2012
2014	35	32	17	11	4	2	NAICS2012
2015	40	36	20	12	4	3	NAICS2012
2016	42	39	18	14	7	2	NAICS2012
2017	49	43	18	19	6	—	NAICS2017
2018	49	48	19	23	6	—	NAICS2017
2019	50	49	20	23	6	—	NAICS2017
2020	48	46	19	22	5	—	NAICS2017
2021	44	42	18	20	4	—	NAICS2017
2022	46	43	15	22	6	—	NAICS2022
2023	47	45	18	21	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93933. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
93955	4.3 mi	82	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.