BMIE Market 93960

Monterey County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,471 2020–2024 ACS 5-year estimate ±559 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,161 2020–2024 ACS 5-year estimate ±261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,080 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,359 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$96,049 2020–2024 ACS 5-year estimate ±7,655 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,631 2020–2024 ACS 5-year estimate ±134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$595,000 2020–2024 ACS 5-year estimate ±23,119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	174.1 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93960
Restaurants per 10,000 residents	7.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+83.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+175.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 19–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	43 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93960. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.1	81	40%	+32.4
Restaurant Opportunity Score	72.0	72	35%	+25.2
Market Momentum Score	43.4	43	25%	+10.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,471	87	40%	+34.8
Median household income (ACS)	96,049	78	40%	+31.3
Households (ACS)	5,161	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	8.0	80	25%	+20.1
Population (ACS)	27,471	87	20%	+17.4
Median household income (ACS)	96,049	78	20%	+15.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.4	23	50%	+11.6
10-year restaurant growth	10	54	30%	+16.2
20-year restaurant growth	83.3	78	20%	+15.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (71)

By cuisine

Mexican 14 · Latin American (other) 7 · American 6 · Bakery 6 · Burgers 5 · Pizza 4 · Asian 3 · Coffee 3 · Dessert 3 · Ice cream / frozen desserts 3 · Italian 3 · Juice / smoothies 2 · Sandwiches 2 · Southwestern / Tex-Mex 2 · British / Irish pub food 1 · Chinese 1 · Japanese 1 · Seafood 1

By type

Restaurant (service type not stated) 33 · Winery / distillery / taproom 18 · Quick service 10 · Bar 8 · Bakery 6 · Casual dining 5 · Dessert 4 · Café 3 · Coffee shop 3 · Juice, smoothie, tea 2 · Other 2 · Brewery / taproom 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Acambaro Bakery	Bakery · Restaurant (service type not stated)	Bakery · Mexican	160 Soledad St	open
Banda Burrito	Restaurant (service type not stated)	Mexican · Burgers	3064 H De La Rosa Sr. Street	open
Birriería Sinaloa	Restaurant (service type not stated)	Mexican · Seafood	32701 Silliman Rd	open
Blair Estate	Winery / distillery / taproom		38582 Highway 101 S	open
Boekenoogen Winery	Winery / distillery / taproom		33520 Fairview Rd	open
Burger King Burger King	Quick service	Burgers · American	2107 H Dela Rosa Sr St	open
California Gourmet Pizza	Restaurant (service type not stated)	Pizza · Italian	235 West St	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	1000 Front Street	open
Carmel Road Winery	Winery / distillery / taproom		37300 Doud Rd # D	open
Carmel Vineyards	Winery / distillery / taproom			open
China One Express	Restaurant (service type not stated)	Chinese · Asian	3040 H Dela Rosa SR St	open
Cocuyos Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	185 Kidder St	open
Cruz De Madera Taproom, LLC	Bar · Casual dining		148 Main St	open
Delicias Bakery	Bakery · Restaurant (service type not stated) · Juice, smoothie, tea	Bakery · Juice / smoothies	836 Monterey St	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	526 Nestles Rd	open
Eitoki Lawton Inc	Restaurant (service type not stated)		537 Front St	open
Escolle Vineyard	Winery / distillery / taproom · Restaurant (service type not stated) · Brewery / taproom		2700 Escolle Road	open
Estrada's Ice Cream Shop	Dessert	Ice cream / frozen desserts · Dessert	128 Oak St	open
Fresh Pastes	Restaurant (service type not stated)	Mexican	310 Main St	open
Gabilan Pizza	Restaurant (service type not stated)	Pizza · Italian	383 Gabilan Dr	open
Garys' Vineyard	Winery / distillery / taproom			open
Golden State Vintners	Winery / distillery / taproom		1777 Metz Rd	open
Herbalife Salud es Vida	Restaurant (service type not stated) · Other		167 Main St	open
Joyce Winery	Winery / distillery / taproom		38740 Los Coches Rd	open
Kendall-Jackson Monterey Wine	Winery / distillery / taproom		37300 Doud Rd	open
L y L's Boutique	Restaurant (service type not stated)		156 Oak St	open
LA PATRONA Restaurant mariscos y sushi	Restaurant (service type not stated)		101 Front St	open
La Plaza Bakery La Plaza Bakery	Bakery · Dessert	Bakery · Dessert	901 Front St	open
La Sorpresa Panaderia	Bakery · Restaurant (service type not stated)	Bakery · Latin American (other)	347 Gabilan Dr	open
Lalo's Mexican Antojitos	Restaurant (service type not stated)		3046 H Dela Rosa SR St	open
Lolita's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	521 Front St	open
Los Girasoles	Restaurant (service type not stated) · Specialty food shop · Quick service · Casual dining	Southwestern / Tex-Mex · Mexican · Sandwiches · American	615 Front St	open
Manzoni Estate Vineyard	Bar		30981 River Rd	open
Mariscos Puerto Nuevo	Restaurant (service type not stated)	Mexican	3022 H Dela Rosa SR St	open
McDonald's McDonald's	Quick service	Burgers · American	1215 S Front St	open
Mix Stix Asian Fusion	Restaurant (service type not stated)	Asian	751 Front St	open
Monterey Pacific	Winery / distillery / taproom		40410 Arroyo Seco Rd	open
Naylor Dry Hole Vineyard	Winery / distillery / taproom		Hwy 146	open
Nestle Dutch Bros. Coffee	Coffee shop · Café	Coffee	526 Nestles Rd	open
Palmas Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	331 Gabilan Dr	open
Panaderia 3 Hermanos	Bakery	Bakery	347 Gabilan Dr	open
Panda Express	Quick service		600 Nestles Rd	open
Puma Road Winery	Winery / distillery / taproom		32075 River Rd	open
Ricositas	Dessert	Ice cream / frozen desserts	641 Front St	open
Rodnick.farm	Winery / distillery / taproom		1 Graff Dr / P O Box 488	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	2135 H Dela Rosa Sr St	open
Serranos fast foods \| Soledad CA	Quick service · Restaurant (service type not stated) · Casual dining	American		open
Smith and Hook Winery	Winery / distillery / taproom		37700 Foothill Rd	open
Soledad - H Dela Rosa Sr St. Round Table Pizza	Restaurant (service type not stated)	Pizza	2135 H. Delarosa Sr St	open
Soledad Bowl Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		235 West St	open
Soledad Fish & Chips	Restaurant (service type not stated)	British / Irish pub food	3034 H Dela Rosa SR St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	Mission Shopping Center, 3070 H Dela Rosa Sr St	open
Stonewall Canyon Vineyards	Winery / distillery / taproom · Bar		1775 Metz Rd	open
Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	3016 H Dela Rosa St	open
Taco Bell Taco Bell	Quick service	Mexican	1185 Front Street	open
Tacos El Borolas	Food truck · Juice, smoothie, tea	Juice / smoothies · Burgers	1096 Monterey St	open
Tacos el jalisciense	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	700 North St	open
Tacos El Pariente y mariscos estilo sinaloa	Restaurant (service type not stated)	Mexican · Latin American (other)	101 Oak St	open
Taco’n Madre y Sazón Leo	Restaurant (service type not stated)	Mexican · Latin American (other)	707 Front St	open
Taqueria Comidas Sabrosas	Restaurant (service type not stated)	Mexican · Latin American (other)	511 Front St	open
Taquería Pacheco	Restaurant (service type not stated)	Mexican · Latin American (other)	325 Front St	open
Taste Of The Pinnacles	Bar		148 Main St	open
Teriyaki Express	Restaurant (service type not stated)	Japanese · Asian	3034 H Dela Rosa Sr St	open
The Windmill Restaurant	Restaurant (service type not stated) · Casual dining	American	1167 Front St	open
The Wine Group	Winery / distillery / taproom		1777 Metz Rd	open
Ven-A-Mexico	Bar		955 Front St	open
Ventana Vineyards Tasting Room	Winery / distillery / taproom · Quick service · Bar		38535 Los Coches Rd	open
Wingstop Wingstop	Quick service		2135 H Dela Rosa St.	open
Wrath Wines	Winery / distillery / taproom · Bar		35801 Foothill Rd	open
Hahn Estate	Winery / distillery / taproom		37700 Foothill Rd	closed
Pasquales Bar	Bar		499 Front St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	8	—	—	—	3	SIC1987
1995	10	7	—	—	—	3	SIC1987
1996	10	7	—	—	—	3	SIC1987
1997	9	7	—	—	—	2	SIC1987
1998	9	7	2	4	1	2	NAICS1997
1999	10	7	2	4	1	3	NAICS1997
2000	13	10	6	3	1	3	NAICS1997
2001	11	9	5	3	1	2	NAICS1997
2002	7	5	2	2	1	2	NAICS1997
2003	14	12	5	5	2	2	NAICS2002
2004	16	15	5	7	3	1	NAICS2002
2005	18	17	6	8	3	1	NAICS2002
2006	18	17	8	6	3	1	NAICS2002
2007	20	19	9	6	4	1	NAICS2002
2008	18	15	5	7	3	2	NAICS2007
2009	20	19	8	7	4	—	NAICS2007
2010	20	19	8	8	3	—	NAICS2007
2011	19	18	7	8	3	—	NAICS2007
2012	19	18	6	10	2	—	NAICS2012
2013	22	20	8	10	2	—	NAICS2012
2014	21	19	7	9	3	—	NAICS2012
2015	22	21	8	9	4	—	NAICS2012
2016	21	20	6	10	4	—	NAICS2012
2017	20	19	5	10	4	—	NAICS2017
2018	25	23	7	10	6	—	NAICS2017
2019	23	21	7	10	4	—	NAICS2017
2020	20	19	5	10	4	—	NAICS2017
2021	23	20	7	9	4	—	NAICS2017
2022	23	20	8	8	4	—	NAICS2022
2023	25	22	8	9	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93960. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.