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BMIE Market 95002

Santa Clara County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,542
2020–2024 ACS 5-year estimate ±276 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households521
2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,077
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units614
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$121,953
2020–2024 ACS 5-year estimate ±40,288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.2
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,107
2020–2024 ACS 5-year estimate ±625 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$1,080,800
2020–2024 ACS 5-year estimate ±227,146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area9.6 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95002
Restaurants per 10,000 residents19.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-25.0%
DERIVED: 2012 → 2017, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-25.0%
DERIVED: 2007 → 2017, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-25.0%
DERIVED: 1997 → 2017, ZIP Code Business Patterns restaurants
Projected restaurants, 20224 (range 3–6)
FORECAST · linear trend v1 fitted to 2007–2017 (11 points, 0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score41 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score60 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score40 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score11 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score59.86040%+23.9
Restaurant Opportunity Score39.94035%+14.0
Market Momentum Score11.21125%+2.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,5424040%+16.0
Median household income (ACS)121,9539140%+36.4
Households (ACS)5213720%+7.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-251235%+4.1
Restaurants per 10,000 residents (lower = more room)19.53925%+9.7
Population (ACS)1,5424020%+8.0
Median household income (ACS)121,9539120%+18.2
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 11 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-251150%+5.4
10-year restaurant growth-251230%+3.5
20-year restaurant growth-251220%+2.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Mexican 3 · American 2 · Italian 1 · Latin American (other) 1 · Sandwiches 1

By type

Restaurant (service type not stated) 4 · Bar 2 · Quick service 2 · Food truck 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
Alviso Historic DistrictQuick serviceopen
El Taco de OroRestaurant (service type not stated) · Food truckMexican · Latin American (other)5220 N First Stopen
Lunch with TonyRestaurant (service type not stated)American5202 N First St.open
Maria Elena's RestaurantRestaurant (service type not stated)Mexican1450 Gold Stopen
Rosita's De Basilio Deli & MarketSpecialty food shop · Restaurant (service type not stated) · Quick serviceMexican · Sandwiches5168 N First Stopen
Vahl's RestaurantBarAmerican · Italian1513 El Dorado Stopen
W XYZ BarBar510 America Center Ctopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199533SIC1987
199644SIC1987
199744SIC1987
1998222NAICS1997
1999222NAICS1997
2000333NAICS1997
2001333NAICS1997
2002333NAICS1997
2003333NAICS2002
20044431NAICS2002
20056651NAICS2002
20065541NAICS2002
20074431NAICS2002
20085532NAICS2007
20094431NAICS2007
20104431NAICS2007
20114431NAICS2007
20125431NAICS2012
2013433NAICS2012
2014543NAICS2012
2015753NAICS2012
2016853NAICS2012
201773NAICS2017
20186NAICS2017
20195NAICS2017
20204NAICS2017
20213NAICS2017
20223NAICS2022
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95002. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
940891.8 mi242023
940853.5 mi572023
940433.6 mi492023
951343.7 mi312023
950544.1 mi742023
945604.7 mi1482023
940864.7 mi822023
940414.9 mi672023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.