BMIE Market 95033
Santa Cruz County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,600 2020–2024 ACS 5-year estimate ±926 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,766 2020–2024 ACS 5-year estimate ±377 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,372 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,135 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $189,118 2020–2024 ACS 5-year estimate ±18,266 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,417,200 2020–2024 ACS 5-year estimate ±97,105 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 89.5 sq mi Census Gazetteer 2020 |
| Restaurants | 3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95033 |
| Restaurants per 10,000 residents | 2.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +200.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +200.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 5 (range 3–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 92 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 37 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 95033. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.50, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.5 | 82 | 40% | +32.6 |
| Restaurant Opportunity Score | 92.1 | 92 | 35% | +32.2 |
| Market Momentum Score | 36.9 | 37 | 25% | +9.2 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,600 | 70 | 40% | +28.1 |
| Median household income (ACS) | 189,118 | 99 | 40% | +39.4 |
| Households (ACS) | 3,766 | 70 | 20% | +14.0 |
Restaurant Opportunity Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 200 | 97 | 35% | +34.1 |
| Restaurants per 10,000 residents (lower = more room) | 3.1 | 97 | 25% | +24.3 |
| Population (ACS) | 9,600 | 70 | 20% | +14.0 |
| Median household income (ACS) | 189,118 | 99 | 20% | +19.7 |
Market Momentum Score: 37 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -25 | 11 | 50% | +5.4 |
| 10-year restaurant growth | 200 | 97 | 30% | +29.2 |
| 20-year restaurant growth | -25 | 12 | 20% | +2.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (30)
By cuisine
American 3 · BBQ 2 · Italian 2 · Pizza 2 · Asian 1 · Coffee 1 · Japanese 1 · Sushi 1
By type
Winery / distillery / taproom 20 · Restaurant (service type not stated) 8 · Bar 7 · Café 1 · Casual dining 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Black Ridge Vineyards | Winery / distillery / taproom | 18550 Black Rd | open | |
| Burrell School Vineyards and Winery | Winery / distillery / taproom | 24060 Summit Rd | open | |
| Byington Vineyard and Winery | Winery / distillery / taproom | 21850 Bear Creek Rd | open | |
| Camel Hill Vineyards | Winery / distillery / taproom | 18915 Bear Creek Rd | open | |
| Casa Del 17 | Restaurant (service type not stated) | Pizza · Italian | 22791 Santa Cruz Hwy | open |
| Chateau Liberte - Venue Archives | Bar | 22700 Old Santa Cruz Hwy | open | |
| David Bruce Winery | Winery / distillery / taproom | 21439 Bear Creek Rd | open | |
| Drive Inn | Restaurant (service type not stated) | 23123 Santa Cruz Hwy | open | |
| Griffin Hill Vineyards | Winery / distillery / taproom | 18035 Skyline Blvd | open | |
| Kralj's on 17 | Restaurant (service type not stated) | American | 23123 Santa Cruz Hwy | open |
| Lago Lomita Vineyards | Winery / distillery / taproom | 25200 Loma Prieta Ave | open | |
| Loma Prieta Winery | Winery / distillery / taproom · Bar | 26985 Loma Prieta Way | open | |
| Maison Du L.Ac. | Winery / distillery / taproom | 23107 Summit Rd | open | |
| MJA Winery - Summit Tasting Room | Winery / distillery / taproom · Restaurant (service type not stated) · Bar | 24900 Highland Way | open | |
| Muccigrosso Vineyards | Winery / distillery / taproom · Bar | 21450 Bear Creek Rd | open | |
| Muns Vineyard | Winery / distillery / taproom | 25600 Loma Prieta Ave | open | |
| Pizzeria Vittoria | Restaurant (service type not stated) | Pizza · Italian | 21433 Broadway Rd | open |
| Radonich Brothers Vineyards | Winery / distillery / taproom | 25140 Highland Way | open | |
| Regale Winery & Vineyards | Winery / distillery / taproom · Bar | 24040 Summit Rd | open | |
| Rhys Vineyards | Winery / distillery / taproom | 11715 Skyline Blvd | open | |
| Silver Mountain Vineyards Silver Mountain Vineyards | Winery / distillery / taproom | 269 Silver Mountain Dr | open | |
| Spring Hollow Vineyard | Winery / distillery / taproom | 160 Spring Hollow Rd | open | |
| Summit House - Beer Garden & Grill | Restaurant (service type not stated) | American | 23123 Santa Cruz Hwy | open |
| The Cats Restaurant & Tavern | Restaurant (service type not stated) | BBQ | 17533 Santa Cruz Hwy | open |
| The Cats Restaurant – BBQ, Brunch Buffet & Live Music | Casual dining · Bar | BBQ · American | 17533 Santa Cruz Hwy | open |
| Travelin' Tom's Coffee of Mountain View | Café | Coffee | 18931 Bear Creek Rd # A | open |
| Twelve Stones Winery | Winery / distillery / taproom | 17300 Laurel Rd | open | |
| Villa del Monte Winery | Winery / distillery / taproom | 23076 Summit Rd | open | |
| Wrights Station Vineyard & Winery | Winery / distillery / taproom · Bar | 24250 Loma Prieta Ave | open | |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 24197 Summit Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1997 | 1 | 1 | — | — | — | — | SIC1987 |
| 1998 | 3 | 2 | 1 | 1 | — | — | NAICS1997 |
| 1999 | 3 | 2 | 1 | 1 | — | — | NAICS1997 |
| 2000 | 2 | 2 | 1 | 1 | — | — | NAICS1997 |
| 2001 | 1 | 1 | — | 1 | — | — | NAICS1997 |
| 2002 | 3 | 3 | 1 | 2 | — | — | NAICS1997 |
| 2003 | 4 | 4 | 2 | 2 | — | — | NAICS2002 |
| 2004 | 5 | 3 | 2 | 1 | — | 1 | NAICS2002 |
| 2005 | 4 | 3 | 2 | 1 | — | 1 | NAICS2002 |
| 2006 | 6 | 5 | 3 | 1 | 1 | 1 | NAICS2002 |
| 2007 | 3 | 1 | 1 | — | — | 1 | NAICS2002 |
| 2008 | 2 | 1 | — | 1 | — | — | NAICS2007 |
| 2009 | 2 | 1 | — | 1 | — | — | NAICS2007 |
| 2010 | 2 | 2 | — | 2 | — | — | NAICS2007 |
| 2011 | 1 | 1 | — | 1 | — | — | NAICS2007 |
| 2012 | 3 | 2 | 1 | — | 1 | — | NAICS2012 |
| 2013 | 1 | 1 | — | — | 1 | — | NAICS2012 |
| 2014 | 3 | 2 | 1 | — | 1 | — | NAICS2012 |
| 2015 | 4 | 2 | 1 | — | 1 | — | NAICS2012 |
| 2016 | 3 | 2 | 1 | — | 1 | — | NAICS2012 |
| 2017 | 6 | 3 | — | — | — | — | NAICS2017 |
| 2018 | 7 | 4 | 3 | — | — | — | NAICS2017 |
| 2019 | 6 | 3 | — | — | — | — | NAICS2017 |
| 2020 | 6 | 3 | — | — | — | — | NAICS2017 |
| 2021 | 6 | 3 | — | — | — | — | NAICS2017 |
| 2022 | 3 | 3 | — | — | — | — | NAICS2022 |
| 2023 | 4 | 3 | — | — | — | — | NAICS2022 |