BMIE Market 95405

Sonoma County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,744 2020–2024 ACS 5-year estimate ±1,297 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,429 2020–2024 ACS 5-year estimate ±544 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,399 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,251 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$118,299 2020–2024 ACS 5-year estimate ±15,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,334 2020–2024 ACS 5-year estimate ±160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$788,000 2020–2024 ACS 5-year estimate ±25,997 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.0 sq mi Census Gazetteer 2020
Restaurants	44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95405
Restaurants per 10,000 residents	18.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-18.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-13.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-12.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-2.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 38–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	15 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95405. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.55, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.2	86	40%	+34.5
Restaurant Opportunity Score	50.2	50	35%	+17.6
Market Momentum Score	15.1	15	25%	+3.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,744	84	40%	+33.4
Median household income (ACS)	118,299	90	40%	+35.9
Households (ACS)	9,429	84	20%	+16.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-13.7	16	35%	+5.8
Restaurants per 10,000 residents (lower = more room)	19.4	39	25%	+9.7
Population (ACS)	22,744	84	20%	+16.7
Median household income (ACS)	118,299	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 15 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-18.5	14	50%	+6.9
10-year restaurant growth	-13.7	16	30%	+4.9
20-year restaurant growth	-12	16	20%	+3.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (98)

By cuisine

Asian 14 · Coffee 13 · American 9 · Japanese 9 · Mexican 9 · Sushi 8 · Bakery 7 · Italian 7 · Pizza 7 · Dessert 5 · Ice cream / frozen desserts 5 · Latin American (other) 5 · Burgers 4 · Chinese 4 · Sandwiches 4 · Breakfast 3 · Thai 3 · European 2 · Healthy / salads / bowls 2 · Indian 2 · Mediterranean 2 · Seafood 2 · French 1 · Juice / smoothies 1 · Korean 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 64 · Café 13 · Bakery 9 · Quick service 9 · Bar 8 · Coffee shop 8 · Dessert 8 · Casual dining 6 · Specialty food shop 3 · Fast casual 2 · Food truck 2 · Juice, smoothie, tea 2 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Allegro Coffee Company Allegro Coffee Company	Restaurant (service type not stated) · Coffee shop · Juice, smoothie, tea · Café	Japanese · Coffee · Tea / bubble tea · Sushi	1181 Yulupa Ave	open
Americana	Restaurant (service type not stated)	American · Breakfast	205 5th St Ste A	open
Avid Coffee Avid Coffee Roasters	Café · Restaurant (service type not stated) · Coffee shop	Coffee	2365 Midway Dr	open
Aztec Grill	Restaurant (service type not stated)	Mexican	4925 Sonoma Highway	open
B R Cohn Winery	Winery / distillery / taproom		1500 Sonoma Ave	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	2700 Yulupa Ave Ste 11	open
Bennett Valley Superburger, Llc	Restaurant (service type not stated)		2781 Yulupa Ave	open
Blue Bottle Coffee Blue Bottle Coffee	Coffee shop · Café	Coffee	701 Village Ct, Suite D5	open
Bluefish Sushi & Grill	Restaurant (service type not stated)	Japanese · Sushi · Asian	2700 Yulupa Ave Ste23	open
Boudin SF Boudin	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	2345 Midway Dr	open
Brookside East Apartments	Restaurant (service type not stated)		3329 Claremont Ct	open
Cafe Citti	Restaurant (service type not stated)	Italian	2792 4th St	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	1000 FARMERS LN	open
Carlisle Winery & Vineyards	Winery / distillery / taproom		1210 Bertha Ln	open
Cascabel Mexican Bar & Grill	Restaurant (service type not stated)		909 Village Ct	open
Cattlemens	Restaurant (service type not stated)	Steakhouse	2400 Midway Dr	open
Coco's Bakery Restaurant	Casual dining	American	1501 Farmers Ln	open
Cold Stone Creamery	Dessert	Ice cream / frozen desserts	525 Hahman Dr	open
Colibri Grill Cafe	Restaurant (service type not stated) · Café	Coffee · Latin American (other)	4233 Montgomery Dr	open
Crepevine The Crepevine	Restaurant (service type not stated) · Casual dining	American	740 Farmers Ln	open
Crystal's Corner	Coffee shop · Dessert · Café · Bakery	Coffee · Dessert	1185 Yulupa Ave	open
Dbht Enterprises Dba Togo's Eatery	Restaurant (service type not stated)		1537 Farmers Ln	open
Dino's Cave	Restaurant (service type not stated)		123 Farmers Ln	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1561 Farmers Lane	open
Donut Cafe	Restaurant (service type not stated) · Coffee shop · Dessert · Café · Bakery	Vietnamese · Coffee · Noodles / ramen / pho · Dessert · Asian	4275 Montgomery Dr	open
Earth Air Fire Water	Bar		1535 Farmers Ln	open
East West Cafe	Café · Restaurant (service type not stated)	Mediterranean · Coffee	557 Summerfield Rd	open
East West Restaurant	Restaurant (service type not stated)		2323 Sonoma Ave	open
El Charro	Restaurant (service type not stated)	Mexican · Latin American (other)	1529 Farmers Ln	open
Fieldwork Brewing Company	Bar		2400 Midway Dr	open
Flamingo Dance Floor!	Bar		2777 4th St	open
Gio's Pizza	Restaurant (service type not stated)	Pizza · Italian	2700 Yulupa Ave	open
Great China	Restaurant (service type not stated)	Chinese · Asian	1589 Farmers Ln	open
Gus' Cafe & Grill	Restaurant (service type not stated)	Burgers	722 Village Ct	open
Hank's Creekside Restaurant	Restaurant (service type not stated)	Breakfast	2800 4th St	open
High Tech Burrito	Restaurant (service type not stated)	Mexican	909 Village Ct	open
Hikuni	Restaurant (service type not stated)	Asian · Sushi · Seafood · Japanese	4100 Montgomery Dr C	open
HopLabs Brewing	Brewery / taproom · Bar		Hoen Ave	open
IHOP	Restaurant (service type not stated)	Breakfast · Burgers	2745 4th St	open
Jack in the Box	Quick service		2550 Hoen Frontage Rd	open
Johnny Garlic's	Restaurant (service type not stated)	American	1460 Farmers Ln	open
Juice Shack	Juice, smoothie, tea	Juice / smoothies	901 Village Ct	open
Juncture Taproom and Lounge	Bar		4357 Montgomery Dr	open
Khaosoi Thai Zen	Restaurant (service type not stated)	Thai · Asian	1169 Yulupa Ave	open
Kirin	Restaurant (service type not stated)	Chinese · Asian	2700 Yulupa Ave	open
KO Yoga and Fitness	Restaurant (service type not stated)		1416 Sonoma Ave	open
L&amp V Pizza Inc Dba Dominos Pizza	Restaurant (service type not stated)		1561 Farmers Ln	open
Lepe's Taqueria	Restaurant (service type not stated)	Mexican	4323 Montgomery Dr	open
Lila's	Restaurant (service type not stated)	Mexican · Latin American (other)	1199 Yulupa Ave C	open
Los Tres Chiles	Restaurant (service type not stated)	Mexican · Latin American (other)	2765 Yulupa Ave	open
Mary's Pizza Shack Mary's Pizza Shack	Restaurant (service type not stated)	Pizza · Italian	535 Summerfield Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	50 Mission Cir	open
Mendocino Farms	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	2400 Sonoma Ave Ste D4	open
Michelle Marie's Patisserie	Bakery	Bakery	2404 Magowan Dr	open
Mint Cuisine of India	Restaurant (service type not stated)	Indian · Vegetarian	170 Farmers Ln	open
Monti's	Restaurant (service type not stated)	Mediterranean · European	714 Village Ct	open
Mr. Pickle's Sandwich Shop Mr. Pickle's Sandwich Shops	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	4100 Montgomery Dr Ste D	open
Osake Japanese Restaurant	Restaurant (service type not stated)	Japanese · Sushi · Asian	2446 Patio Ct	open
Pascaline French Bistro & Patisserie	Bakery	French · European · Bakery	1021 Hahman Dr	open
Passion Peruvian Food	Food truck		4219 Montgomery Dr	open
Pizzeria Grillo	Restaurant (service type not stated)	Pizza	2765 Yulupa Ave	open
Prime Kava Bar	Bar		725 Farmers Ln Suite 6	open
Raku Ramen & Rolls	Restaurant (service type not stated)	Japanese · Sushi · Asian	2424 Midway Dr	open
Ricardo's Bar & Grill	Casual dining · Bar	American	2700 Yulupa Ave	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	2424 Magowan Dr	open
Santa Rosa - Townview Lane Round Table Pizza	Restaurant (service type not stated)	Pizza	1440 Townview Lane	open
SEA Thai Bistro	Restaurant (service type not stated)	Thai · Asian	2350 Midway Dr	open
See's Candies See's Candies	Dessert	Dessert	2360 Sonoma Ave	open
Shogun Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	1531 Farmers Ln	open
Sonoma Bagel and Deli Inc. Sonoma valley bagel shop R	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	515 Hahman Dr	open
Sonoma Valley Bagel	Bakery	Bakery	515 Hahman Dr	open
Spring Lake Chinese Restaurant	Restaurant (service type not stated)	Chinese	4219 Montgomery Dr	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1511 Farmer's Lane Farmers Lane Center	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2755 Yulupa Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1199 Yulupa Ave Suite C	open
Sweetgreen	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	2365 Sonoma Ave #C6	open
Taco Bell Taco Bell	Quick service	Mexican	1416 Farmers Ln	open
Tacos San Juan	Food truck	Mexican	1400 Farmers Ln	open
Taqueria Los Altos De Jalisco	Restaurant (service type not stated)	Mexican · Latin American (other)	2700 Yulupa Ave #8	open
Thai Taste Restaurant	Restaurant (service type not stated)	Thai	170 Farmers Ln Ste 8	open
The Villa Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	3901 Montgomery Dr	open
The Whole Pie	Bakery	Bakery	2792 4th St	open
Togo's TOGO'S Sandwiches	Quick service · Specialty food shop	Sandwiches	1537 Farmers Ln	open
Tomatina Tomatina Fresh Italian	Restaurant (service type not stated)	Italian · Pizza	2323 Sonoma Ave	open
Tonys Galley	Restaurant (service type not stated)	Seafood · Asian · Chinese	722 Village Ct	open
Toppings Frozen Yogurt And Smoothie Bar	Dessert	Ice cream / frozen desserts	1533 Farmers Ln	open
Tov Tofu	Restaurant (service type not stated)	Asian · Korean	1169 Yulupa Ave	open
Trail House	Bar · Restaurant (service type not stated) · Casual dining	American	4036 Montgomery Dr	open
Trattoria Cattaneo	Restaurant (service type not stated)	Italian	2700 Yulupa Ave	open
Viola Pastry Boutique & Cafe	Café	Coffee	709 Farmers Ln.	open
Wild Bird	Restaurant (service type not stated) · Casual dining · Café	Coffee · American	2777 4th St	open
Yao-Kiku Japanese Restaurant	Restaurant (service type not stated)	Japanese · Sushi	2700 Yulupa Ave	open
Yeti Restaurant	Restaurant (service type not stated)	Indian	190 Farmers Ln	open
Yogurt Time	Dessert	Ice cream / frozen desserts	755 Farmers Ln Ste 100	open
Yogurt Time Yogurt Time	Dessert	Ice cream / frozen desserts · Dessert	531 Summerfield Rd	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Coffee shop · Restaurant (service type not stated) · Café	Japanese · Coffee · Sushi · Asian	2751 4th St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2785 Yulupa Ave	open
Jewelz' Kitchen	Restaurant (service type not stated)	Breakfast	709 Village Ct	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	47	45	—	—	—	2	SIC1987
1995	44	42	—	—	—	2	SIC1987
1996	43	41	—	—	—	2	SIC1987
1997	63	60	—	—	—	3	SIC1987
1998	59	52	25	19	7	3	NAICS1997
1999	55	50	24	17	9	2	NAICS1997
2000	55	49	22	19	8	3	NAICS1997
2001	57	50	23	20	7	3	NAICS1997
2002	56	51	18	22	11	3	NAICS1997
2003	54	50	18	22	10	2	NAICS2002
2004	61	56	22	24	10	3	NAICS2002
2005	60	55	25	23	7	3	NAICS2002
2006	63	58	29	22	7	2	NAICS2002
2007	59	55	29	21	5	2	NAICS2002
2008	51	47	24	19	4	1	NAICS2007
2009	51	47	24	19	4	—	NAICS2007
2010	44	40	22	16	2	—	NAICS2007
2011	45	42	25	15	2	—	NAICS2007
2012	53	50	30	16	4	—	NAICS2012
2013	57	51	32	14	5	—	NAICS2012
2014	56	52	31	17	4	—	NAICS2012
2015	56	51	34	14	3	—	NAICS2012
2016	55	50	32	15	3	—	NAICS2012
2017	55	51	31	14	6	—	NAICS2017
2018	57	54	33	15	6	—	NAICS2017
2019	53	50	29	14	7	—	NAICS2017
2020	52	49	26	16	7	—	NAICS2017
2021	47	43	23	15	5	—	NAICS2017
2022	51	47	24	16	7	—	NAICS2022
2023	48	44	22	16	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95405. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.