BMIE Market 95542

Humboldt County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,463 2020–2024 ACS 5-year estimate ±551 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,202 2020–2024 ACS 5-year estimate ±235 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,533 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,390 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$46,104 2020–2024 ACS 5-year estimate ±8,558 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.8 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,332 2020–2024 ACS 5-year estimate ±355 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$395,500 2020–2024 ACS 5-year estimate ±58,431 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	219.5 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95542
Restaurants per 10,000 residents	63.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-27.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-52.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-38.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 1–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.9 per year, r² 0.82) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	21 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	34 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	17 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	7 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95542. Projection: linear trend v1, fitted 2013–2023, -0.9 restaurants per year, r² 0.82, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	34.3	34	40%	+13.7
Restaurant Opportunity Score	17.1	17	35%	+6.0
Market Momentum Score	7.0	7	25%	+1.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,463	49	40%	+19.5
Median household income (ACS)	46,104	11	40%	+4.3
Households (ACS)	1,202	53	20%	+10.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 17 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-52.9	2	35%	+0.8
Restaurants per 10,000 residents (lower = more room)	32.5	18	25%	+4.5
Population (ACS)	2,463	49	20%	+9.7
Median household income (ACS)	46,104	11	20%	+2.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 7 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-27.3	10	50%	+4.8
10-year restaurant growth	-52.9	2	30%	+0.6
20-year restaurant growth	-38.5	8	20%	+1.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

Coffee 6 · Mexican 4 · American 3 · Healthy / salads / bowls 2 · Bakery 1 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Ice cream / frozen desserts 1 · Italian 1 · Latin American (other) 1 · Pizza 1 · Sandwiches 1 · Vegan 1 · Vegetarian 1

By type

Restaurant (service type not stated) 7 · Café 6 · Bar 5 · Quick service 4 · Casual dining 3 · Bakery 1 · Coffee shop 1 · Dessert 1 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Amillia's	Café · Restaurant (service type not stated) · Quick service · Specialty food shop	Coffee · Sandwiches	443 Melville Rd	open
Aztec Grill	Restaurant (service type not stated)	Mexican	830 Redwood Dr	open
Bellini Café \| Garberville	Café · Bar	Coffee · American	767 Redwood Dr	open
Blue Room Lounge	Bar			open
Cafe Feast Humboldt	Café	Coffee	436 Church St	open
Cecil,s	Restaurant (service type not stated)	Cajun, Creole, Southern	773 Redwood Dr	open
Chateu Montelena Winery	Winery / distillery / taproom · Bar			open
Eel River Cafe	Casual dining	American · Breakfast	801 Redwood Dr	open
Getti Up	Café · Coffee shop	Coffee · Burgers	849 Redwood Dr	open
Humboldt Bar and Grill	Casual dining · Bar		924 Redwood Dr	open
IL Forno Bakery	Bakery	Bakery	764 Redwood Dr	open
Little Bits Food Truck	Food truck · Quick service	Mexican	743 Redwood Dr	open
Nacho Mama	Restaurant (service type not stated) · Casual dining	Mexican · American	377 Sprowel Creek Rd	open
Papa Murphy's	Restaurant (service type not stated)	Pizza	773 Redwood Dr	open
PSE - Plant.Source.Energy	Quick service	Vegetarian · Vegan · Healthy / salads / bowls	770 Redwood Dr	open
Sicilito's	Restaurant (service type not stated)	Mexican · Italian · Latin American (other)	445 Conger St	open
Stone Junction Bar	Bar		744 Redwood Dr	open
The Healthy Choice	Café	Coffee	825 Redwood Dr	open
Treats Ice Cream & Espresso	Dessert	Ice cream / frozen desserts	764 Redwood Dr	open
Wine & Cheese Reception Humboldt House Inn	Quick service		701 Redwood Drive, Garberville, CA 95542, United States	open
Woodrose Cafe	Café · Restaurant (service type not stated)	Coffee · Healthy / salads / bowls	911 Redwood Dr	open
Calico's Cafe	Restaurant (service type not stated)	Burgers	808 Redwood Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	11	9	—	—	—	2	SIC1987
1996	12	10	—	—	—	2	SIC1987
1997	18	15	—	—	—	3	SIC1987
1998	13	11	8	1	2	2	NAICS1997
1999	12	10	8	1	1	2	NAICS1997
2000	14	12	7	1	4	2	NAICS1997
2001	14	12	6	4	2	2	NAICS1997
2002	15	14	7	4	3	1	NAICS1997
2003	13	13	9	1	3	—	NAICS2002
2004	12	12	9	1	2	—	NAICS2002
2005	14	13	8	1	3	—	NAICS2002
2006	15	14	8	2	3	—	NAICS2002
2007	15	14	7	2	4	1	NAICS2002
2008	15	14	8	3	3	1	NAICS2007
2009	18	17	10	4	3	1	NAICS2007
2010	17	16	10	4	2	1	NAICS2007
2011	17	16	10	4	2	1	NAICS2007
2012	17	15	9	4	2	2	NAICS2012
2013	19	17	10	5	2	2	NAICS2012
2014	17	15	6	5	4	2	NAICS2012
2015	19	16	7	5	4	3	NAICS2012
2016	18	16	9	5	2	2	NAICS2012
2017	20	17	7	8	—	3	NAICS2017
2018	13	11	4	5	—	—	NAICS2017
2019	12	10	4	4	—	—	NAICS2017
2020	13	11	5	4	—	—	NAICS2017
2021	11	10	4	4	—	—	NAICS2017
2022	10	9	3	3	3	—	NAICS2022
2023	10	8	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95542. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.