BMIE Market 95713

Placer County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,448 2020–2024 ACS 5-year estimate ±966 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,653 2020–2024 ACS 5-year estimate ±267 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,495 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,246 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,839 2020–2024 ACS 5-year estimate ±10,833 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,545 2020–2024 ACS 5-year estimate ±134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$487,000 2020–2024 ACS 5-year estimate ±35,137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	60.8 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95713
Restaurants per 10,000 residents	17.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+5.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95713. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.37, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.4	70	40%	+28.2
Restaurant Opportunity Score	56.1	56	35%	+19.6
Market Momentum Score	44.8	45	25%	+11.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,448	70	40%	+28.0
Median household income (ACS)	87,839	71	40%	+28.5
Households (ACS)	3,653	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.1	55	35%	+19.2
Restaurants per 10,000 residents (lower = more room)	21.2	34	25%	+8.6
Population (ACS)	9,448	70	20%	+14.0
Median household income (ACS)	87,839	71	20%	+14.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	11.1	55	30%	+16.5
20-year restaurant growth	5.3	37	20%	+7.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 6 · Mexican 5 · Coffee 4 · Sandwiches 4 · Pizza 3 · Bakery 2 · Burgers 2 · Ice cream / frozen desserts 2 · Asian 1 · BBQ 1 · Greek 1 · Healthy / salads / bowls 1 · Italian 1 · Mediterranean 1 · Vegetarian 1

By type

Restaurant (service type not stated) 15 · Bar 8 · Quick service 6 · Casual dining 5 · Café 4 · Coffee shop 3 · Bakery 2 · Dessert 2 · Specialty food shop 2 · Brewery / taproom 1 · Other 1

Name	Type	Cuisine	Address	Status
Beach Hut Deli Beach Hut Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	555 S Auburn St B	open
Blondies	Other · Dessert	Ice cream / frozen desserts	555 S Auburn St	open
Buzz Thru Joe's	Coffee shop · Café	Coffee · Sandwiches	504 S Auburn St	open
Cafe Luna Colfax CA	Restaurant (service type not stated)	Mexican	38 N Main St	open
Colfax Greek Bistro	Restaurant (service type not stated) · Casual dining	Greek · Asian · Vegetarian · Mediterranean · American	30 N Main St	open
Colfax Pizza Factory	Quick service · Restaurant (service type not stated)	Pizza	555 S Auburn St	open
Colfax Taps	Bar		255 CA-174	open
COX Waystation	Dessert	Ice cream / frozen desserts	27 South Main St	open
Coyote Hill	Bar	Mexican		open
Crispin Cidery	Brewery / taproom		1213 S Auburn St	open
Dine N Dash Cafe	Casual dining · Bar	American	1522 S Canyon Way	open
Dottie's Fine Dining Italian Restaurant & Wine Bar	Bar		38 N Main St	open
Homie Joe's Tacos	Restaurant (service type not stated)	Mexican	212 N Canyon Way	open
Il Pizzaiolo	Restaurant (service type not stated)	Pizza · Italian	230 S Auburn St	open
Iowa Hill Store	Casual dining · Restaurant (service type not stated) · Bar		3071 Iowa Hill Rd	open
Madi's Mexicali Stop	Restaurant (service type not stated)	Mexican	212 N Canyon Way	open
Main Street Pizza Main Street Pizza	Restaurant (service type not stated)	Pizza · American	46 N Main St	open
McDonald's McDonald's	Quick service	Burgers · American	501 S Auburn Rd	open
Railhead Saloon	Bar		34 N Main St	open
Rosie's BBQ & Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	BBQ · Sandwiches	745 California 174	open
Sagar's Saloon	Casual dining · Bar		34 N Main St	open
Sierra Junction Inc	Restaurant (service type not stated)		555 S Auburn St	open
Snapdragon Provisions	Restaurant (service type not stated) · Café	Healthy / salads / bowls · Coffee	38 N Main St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	424 S Auburn St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	350 South Canyon Way	open
Taco Bell Taco Bell	Quick service	Mexican	555 S Auburn St	open
The Red Frog	Restaurant (service type not stated)	American · Burgers	1001 CA-174	open
The Wrecking Crew Bakery & Cafe	Bakery · Coffee shop · Café	Bakery · Coffee	30 N Main St	open
TJ's Roadhouse	Restaurant (service type not stated) · Casual dining · Bar	American	520 S Auburn St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	12	—	—	—	2	SIC1987
1995	12	11	—	—	—	1	SIC1987
1996	14	13	—	—	—	1	SIC1987
1997	13	12	—	—	—	1	SIC1987
1998	13	12	7	4	1	1	NAICS1997
1999	16	15	10	4	1	1	NAICS1997
2000	15	14	10	3	1	1	NAICS1997
2001	15	14	10	3	1	1	NAICS1997
2002	17	16	9	6	1	1	NAICS1997
2003	20	19	9	7	3	1	NAICS2002
2004	19	17	9	6	2	2	NAICS2002
2005	19	17	9	6	2	2	NAICS2002
2006	22	19	11	6	2	2	NAICS2002
2007	19	15	9	4	2	2	NAICS2002
2008	22	17	10	5	2	3	NAICS2007
2009	19	16	9	5	2	2	NAICS2007
2010	20	17	11	5	1	2	NAICS2007
2011	18	15	8	5	2	2	NAICS2007
2012	18	17	9	6	2	1	NAICS2012
2013	20	18	9	7	2	1	NAICS2012
2014	17	15	8	5	2	1	NAICS2012
2015	17	15	8	4	3	1	NAICS2012
2016	19	17	9	5	3	1	NAICS2012
2017	21	19	9	6	4	—	NAICS2017
2018	22	20	7	9	4	—	NAICS2017
2019	19	17	6	9	—	—	NAICS2017
2020	18	17	6	8	3	—	NAICS2017
2021	19	18	6	9	3	—	NAICS2017
2022	21	20	9	8	3	—	NAICS2022
2023	21	20	9	8	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95713. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
95736	3.8 mi	1	1996

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.