BMIE Market 95901

Yuba County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	37,732 2020–2024 ACS 5-year estimate ±1,472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,380 2020–2024 ACS 5-year estimate ±523 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,314 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,250 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,776 2020–2024 ACS 5-year estimate ±3,771 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,265 2020–2024 ACS 5-year estimate ±66 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$381,000 2020–2024 ACS 5-year estimate ±16,851 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	200.2 sq mi Census Gazetteer 2020
Restaurants	47 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95901
Restaurants per 10,000 residents	15.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-9.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+6.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	42 (range 37–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95901. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.1	74	40%	+29.6
Restaurant Opportunity Score	50.4	50	35%	+17.6
Market Momentum Score	30.1	30	25%	+7.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	37,732	93	40%	+37.2
Median household income (ACS)	69,776	47	40%	+18.6
Households (ACS)	13,380	91	20%	+18.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.8	19	35%	+6.8
Restaurants per 10,000 residents (lower = more room)	12.5	63	25%	+15.6
Population (ACS)	37,732	93	20%	+18.6
Median household income (ACS)	69,776	47	20%	+9.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-7.8	19	30%	+5.8
20-year restaurant growth	-9.6	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (120)

By cuisine

Mexican 20 · American 15 · Coffee 15 · Pizza 12 · Asian 9 · Bakery 7 · Burgers 7 · Sandwiches 7 · Chicken / wings 6 · Chinese 6 · Dessert 6 · Italian 4 · Latin American (other) 3 · Seafood 3 · Southwestern / Tex-Mex 3 · Japanese 2 · Juice / smoothies 2 · Mediterranean 2 · Thai 2 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Middle Eastern 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 65 · Quick service 26 · Bar 12 · Café 12 · Casual dining 11 · Coffee shop 11 · Bakery 8 · Dessert 8 · Other 4 · Food truck 3 · Specialty food shop 3 · Juice, smoothie, tea 3 · Brewery / taproom 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
2 Bits Express	Café	Coffee · Breakfast · American	703 B St	open
AJ's Sandwiches	Restaurant (service type not stated)	Burgers · Sandwiches	221 6th St	open
Asian Cuisine	Restaurant (service type not stated)	Asian	22 E 12th St	open
B Street Dutch Bros. Coffee	Coffee shop · Café	Coffee	1021 B St	open
Banda Burrito	Restaurant (service type not stated)	Mexican	630 Tenth St.	open
Birrieria Sergio	Restaurant (service type not stated) · Casual dining	Mexican · American	10507 CA-70	open
Bottoms Up	Casual dining · Bar		Hammonton Smartsville Rd	open
Bottoms Up Espresso Bottoms Up Espresso Vernalis ️	Coffee shop · Café	Coffee	705 10th St	open
Burger King Burger King	Quick service	Burgers · American	1101 N Beale Rd	open
Calolea	Juice, smoothie, tea · Specialty food shop · Bakery	Juice / smoothies · Bakery	68 Tennessee Ln	open
Candy Box	Dessert	Dessert	415 D St	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	429 9th St	open
Carmed Inc	Restaurant (service type not stated)		413 6th St	open
Casa Carlos Restaurant & Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	413 6th St	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	5416 Lindhurst Ave	open
China Garden Restaurant	Restaurant (service type not stated)	Chinese · Asian	1590 N Beale Rd	open
China Moon \| Chinese	Restaurant (service type not stated)	Chinese · Asian	315 3rd St	open
Chipotle Mexican Grill Chipotle	Quick service		1150 N Beale Rd	open
Cisco's Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	301 3rd St	open
Condemned	Restaurant (service type not stated)		201 D St Ste T	open
Cortez Room	Bar		315 5th St	open
Courthouse Cafe	Restaurant (service type not stated)		513 B St	open
Denny's Restaurant	Restaurant (service type not stated)		630 Tenth St.	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	5999 Lindhurst Ave	open
Dragon Inn Dragon Inn	Restaurant (service type not stated)	Chinese · Asian	1016 G St	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1021 B St	open
Edible Memories Bakery in Historic Marysville CA	Bakery · Restaurant (service type not stated) · Dessert	Bakery	321 3rd St	open
El Fogoncito Taqueria	Restaurant (service type not stated)	Mexican	1632 N Beale Rd	open
El Rey Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	512 E 19th St	open
El Sabrosito - Tortas Chilangas	Restaurant (service type not stated)	Mexican	1632 N Beale Rd	open
Field and Stream Tavern	Casual dining · Bar		612 B St	open
Four Corners Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	11383 Loma Rica Rd	open
Four Dogs Brewing	Brewery / taproom · Bar		1513 Puddle Dr	open
Freetime Java	Coffee shop · Café	Coffee	1111 B St	open
Frosty’s Grill N’ Chill	Restaurant (service type not stated)	Burgers	1510 B St	open
Hai Mochi House	Restaurant (service type not stated) · Bakery · Juice, smoothie, tea · Dessert	Japanese · Dessert · Tea / bubble tea · Sushi · Asian	510 I St	open
Hilltop Donut Shop	Bakery · Dessert · Café	Dessert · Coffee · Bakery	5987 Lindhurst Ave	open
Jack in the Box	Quick service		810 E St	open
Java Detour	Coffee shop	Coffee	515 3rd St	open
Java Detour	Coffee shop	Coffee	705 10th St	open
Jen & G’s	Restaurant (service type not stated)		401 D St	open
Jimboy's Tacos Jimboy's Tacos	Restaurant (service type not stated) · Quick service	Mexican · Southwestern / Tex-Mex	301 E St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	904 E St Ste. B	open
Kabob House	Bar	Mediterranean · Middle Eastern	1450 N Beale Rd	open
KHMER Thai KITCHEN	Restaurant (service type not stated)	Thai · Asian	906 B St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	5512 Edgewater Circle	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1947 N Beale Road	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		605 10th Street	open
La Salsa	Restaurant (service type not stated)	Mexican	900 B St	open
Las islitas J&B	Restaurant (service type not stated) · Casual dining	Seafood · Southwestern / Tex-Mex · Mexican · American	1818 N Beale Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	906 B St	open
Little City Chinese Restaurant	Restaurant (service type not stated)	Seafood · Chinese	1665 N Beale Rd	open
Loeun Hem Donuts Shop	Bakery · Dessert	Dessert · Bakery	1679 N Beale Rd	open
Los Chiles	Restaurant (service type not stated)	Mexican	1632 N Beale Rd	open
Magoo's Pizza	Restaurant (service type not stated)	Pizza	5416 Lindhurst Ave	open
Manna Gafe&Grill	Restaurant (service type not stated) · Casual dining	American	223 1st St	open
Maria's Mexican Restaurant	Restaurant (service type not stated)	Mexican	601 D St	open
Marysville - 9th St / B St Round Table Pizza	Restaurant (service type not stated)	Pizza	202 9th Street	open
McDonald's McDonald's	Quick service	Burgers · American	316 E Street	open
Mela's Méxican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10507 CA-70	open
Merrysville BBQ & Sushi	Restaurant (service type not stated)	Hawaiian / Pacific	230 E St #B	open
Mom's Diner	Casual dining	American	5915 Lindhurst Ave	open
Mountain Mike's Pizza	Quick service · Restaurant (service type not stated)	Chicken / wings · Pizza	606 J St	open
Mr George	Restaurant (service type not stated)		327 D St	open
Munchy's	Food truck			open
Neva's Place	Bar		101 C St	open
No Mames Tacos	Restaurant (service type not stated)	Mexican	612 B St	open
Ocean Crab Marysville	Restaurant (service type not stated)	Seafood	900 B St Ste	open
Ocean Fish & Chips & Korean BBQ	Restaurant (service type not stated)	British / Irish pub food	1601 B St	open
Oya Mediterranean	Restaurant (service type not stated)	Mediterranean	900 B St, Marysville, CA 95901, United States	open
Pacific Green	Coffee shop	Coffee	515 3rd St	open
Paloma's	Bar		311 D St	open
Panda Express Panda Express México	Quick service	Chinese · Asian	908 E Street	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	1148 N Beale Rd	open
Peach Tree Restaurant	Restaurant (service type not stated)	American	1080 N Beale Rd	open
Pizza Guys Pizza Guys - Pleasanton	Restaurant (service type not stated)	Pizza · Italian	201 D St B	open
Pizza Hut Pizza Hut	Quick service	Pizza · Italian	1130 N Beale Rd Yuba	open
Pizza Hut Express Pizza Hut	Quick service		831 Chalice Creek Drive	open
Pizza Round Up	Restaurant (service type not stated)	Pizza · Italian	2004 Covillaud St	open
Pizza Round-Up Loma Rica	Restaurant (service type not stated)	Pizza · Italian	11806 Loma Rica Rd	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	1135 NORTH BEALE ROAD	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	619 10th St	open
Pops U Bake Pizza	Restaurant (service type not stated)	Pizza	1677 N Beale Rd	open
Pure evil	Restaurant (service type not stated) · Other		1517 Freeman St	open
River's Edge pub	Bar		1 E 12th St	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	202 9th St	open
Silver Dollar Saloon	Casual dining · Bar	Steakhouse · American	330 1st St	open
Spoon Me	Dessert	Dessert	904 E St	open
Starbucks Starbucks	Café · Restaurant (service type not stated) · Coffee shop · Bakery	Coffee · Bakery	904 E St (Hwy 70 & Hwy 20 - Marysville, )	open
Starbucks Starbucks	Coffee shop · Quick service · Café	Coffee	619 10th St	open
Stassi's Fourth Ward Tavern	Bar · Casual dining		102 7th St	open
Subway	Other	Sandwiches	401 E St	open
Subway	Other	Sandwiches	130 12th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1131 N Beale Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1608 N Beale Rd	open
Sun's Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	11 E 12th St	open
Szechwan Restaurant	Restaurant (service type not stated)	Chinese	223 1st St	open
Taco Bell Taco Bell	Quick service	Mexican	1044 North Beale Road	open
Taco Bell Taco Bell	Quick service	Mexican	631 10th Street	open
Tacos Pico Rico	Food truck · Quick service	Mexican	3629 CA-20	open
Taqueria Azul	Quick service		22 12th St	open
Taqueria Hernandez	Restaurant (service type not stated)	Mexican	1632 N BEALE Rd	open
Teriyaki House	Restaurant (service type not stated)	Japanese · Asian	801 5th St	open
Thao Kitchen Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	415 4th St	open
The Brick Coffee House Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	316 D St	open
The Burger Den	Restaurant (service type not stated)		630 Tenth St.	open
The End Zone	Bar		900 B St	open
The Habit Burger Grill The Habit Burger Grill	Restaurant (service type not stated)	Burgers · American	723 E St	open
The Ville	Restaurant (service type not stated)	American	515 4th St	open
Thoroughfare	Café	Coffee	703 B St	open
Tony's Fruit Stand	Food truck		10464 State Highway 70	open
Tortillería mi familia	Restaurant (service type not stated)	Mexican	103 E 12th St	open
Tracey's Diner	Casual dining	American	724 J St	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	1131 N Beale Rd	open
Wendy's Wendy's	Quick service	Burgers · American	1168 N Beale Rd	open
Wood Butcher	Bar · Casual dining		301 C St	open
Yogi Shack	Other · Dessert	Ice cream / frozen desserts	317B 3rd St	open
𝚂𝚞𝚕𝚎𝚢𝚜 𝚛𝚎𝚜𝚝𝚊𝚞𝚛𝚊𝚗𝚝	Restaurant (service type not stated) · Quick service	Mexican	1632 N Beale Rd	open
Flatlanders	Quick service		1510 B St	closed
Rocky's Grill	Restaurant (service type not stated)		1510 B St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	56	44	—	—	—	12	SIC1987
1995	51	40	—	—	—	11	SIC1987
1996	58	44	—	—	—	14	SIC1987
1997	58	48	—	—	—	10	SIC1987
1998	61	50	19	27	4	9	NAICS1997
1999	59	47	17	27	3	9	NAICS1997
2000	60	49	19	26	4	8	NAICS1997
2001	59	49	20	25	4	9	NAICS1997
2002	62	49	24	22	3	10	NAICS1997
2003	65	52	23	26	3	10	NAICS2002
2004	66	51	24	23	4	12	NAICS2002
2005	57	45	23	18	4	9	NAICS2002
2006	57	44	20	21	3	10	NAICS2002
2007	58	50	21	25	4	6	NAICS2002
2008	61	49	19	26	4	8	NAICS2007
2009	60	50	19	26	5	7	NAICS2007
2010	55	47	18	25	4	4	NAICS2007
2011	58	50	19	26	5	4	NAICS2007
2012	59	53	18	29	6	3	NAICS2012
2013	58	51	20	26	5	3	NAICS2012
2014	52	44	15	24	5	5	NAICS2012
2015	52	45	16	23	6	4	NAICS2012
2016	54	48	18	23	7	3	NAICS2012
2017	52	47	18	25	4	3	NAICS2017
2018	52	47	17	26	4	3	NAICS2017
2019	53	47	17	26	4	4	NAICS2017
2020	52	46	17	26	3	4	NAICS2017
2021	50	42	15	23	4	4	NAICS2017
2022	50	41	15	23	3	6	NAICS2022
2023	55	47	18	24	5	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95901. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.