BMIE Market 97101

Yamhill County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,914 2020–2024 ACS 5-year estimate ±550 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,387 2020–2024 ACS 5-year estimate ±184 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,794 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,416 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$99,837 2020–2024 ACS 5-year estimate ±18,750 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.7 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,606 2020–2024 ACS 5-year estimate ±211 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$581,500 2020–2024 ACS 5-year estimate ±106,841 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	50.1 sq mi Census Gazetteer 2020
Restaurants	3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97101
Restaurants per 10,000 residents	10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-25.0% DERIVED: 2002 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	3 (range 1–4) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	11 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97101. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.34, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.9	66	40%	+26.4
Restaurant Opportunity Score	52.0	52	35%	+18.2
Market Momentum Score	11.2	11	25%	+2.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,914	57	40%	+22.6
Median household income (ACS)	99,837	81	40%	+32.3
Households (ACS)	1,387	55	20%	+11.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	7.7	82	25%	+20.4
Population (ACS)	3,914	57	20%	+11.3
Median household income (ACS)	99,837	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 11 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-25	11	50%	+5.4
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	-25	12	20%	+2.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

Coffee 5 · Mexican 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Juice / smoothies 1 · Latin American (other) 1

By type

Winery / distillery / taproom 29 · Bar 8 · Café 5 · Restaurant (service type not stated) 5 · Coffee shop 4 · Bakery 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Amity Bakery and Cafe	Café · Coffee shop · Bakery	Coffee · Bakery	418 S Trade St	open
Amity Vineyards	Winery / distillery / taproom		18150 SE Amity Vineyards Rd	open
Antica Terra Vineyard	Winery / distillery / taproom		6401 SE Amity Rd	open
Arabilis	Winery / distillery / taproom		203 5th St	open
Bass Note Coffee	Coffee shop · Café	Coffee	416 Sunset Ct	open
Bravuro Cellars Vineyard	Winery / distillery / taproom · Juice, smoothie, tea · Bar	Juice / smoothies	9779 SE Hillview Dr	open
Brooks Wine	Winery / distillery / taproom		21101 SE Cherry Blossom Ln	open
Clos Griotte Vineyard	Winery / distillery / taproom		20700 SE Cherry Blossom Ln	open
Coelho Estate Vineyard	Winery / distillery / taproom		21250 SW Perrydale Rd	open
Coelho Winery	Winery / distillery / taproom		111 5th St	open
Coffee Town	Coffee shop · Restaurant (service type not stated) · Café	Coffee	305 N Trade St	open
Cortell Collection Wines	Winery / distillery / taproom		502 S Trade St	open
Crawford Beck Vineyard	Winery / distillery / taproom		9100 SE Amity Rd	open
David Paige Wines	Winery / distillery / taproom		18271 SE Walnut Hill Rd	open
Dukes Family Vineyards	Winery / distillery / taproom		7845 SE Amity Rd	open
El Toro Loco Mexican Restaurant & Bar	Bar	Mexican · Latin American (other)	615 S Trade St	open
iOTA Cellars	Winery / distillery / taproom		7895 SE Amity Rd	open
Jubilee Vineyards	Winery / distillery / taproom		7808 SE Amity Rd	open
Keeler Estate Vineyard	Winery / distillery / taproom		5100 SE Rice Ln	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	520 S. Trade Street	open
Kristin Hill Winery	Winery / distillery / taproom · Bar		3336 SE Amity Dayton Hwy	open
Mystic Wine	Winery / distillery / taproom · Bar		11931 SE Hood View Rd	open
Newell Agriculture LLC	Winery / distillery / taproom		7615 SE Seawood Rd	open
Premier Pacific Vineyard	Winery / distillery / taproom		6457 SE Amity Rd	open
Purple Cow Vineyards Winery	Winery / distillery / taproom		3336 SE Amity Dayton Hwy	open
Redolent Wine	Winery / distillery / taproom		203 5th St	open
Salt Creek Saloon	Bar		8250 Tucker Rd	open
Silas Wines	Bar · Winery / distillery / taproom		100 5th St	open
Tacos Burros	Restaurant (service type not stated)	Mexican	516 Trade St	open
Tekstura	Winery / distillery / taproom · Bar		11880 SE Eola Hills Rd	open
The Common Cup Amity	Coffee shop · Café	Coffee · Breakfast	516 S Trade St	open
The Hall at Amity Flats	Café · Restaurant (service type not stated)	Coffee	418 Trade St	open
Uncle Jacks BBQ	Restaurant (service type not stated)	BBQ	416 S Trade St	open
Varnum Vintners	Winery / distillery / taproom		9500 SE Eola Hills Rd	open
VinTyr	Winery / distillery / taproom		3336 SE Amity Dayton Hwy	open
Violin Wine	Winery / distillery / taproom · Bar		203 5th St	open
Vivid Vineyards	Winery / distillery / taproom		9140 SE Hillview Dr	open
Willakia Vineyard	Winery / distillery / taproom		6457 SE Amity Rd	open
Wine Fauve	Winery / distillery / taproom		17751 SE Amity Vineyards Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	1	—	—	—	1	SIC1987
1995	1	—	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	5	4	—	—	—	1	SIC1987
1998	3	2	2	—	—	1	NAICS1997
1999	3	2	2	—	—	1	NAICS1997
2000	3	2	1	—	1	1	NAICS1997
2001	2	2	1	—	1	—	NAICS1997
2002	4	4	1	2	1	—	NAICS1997
2004	3	3	2	—	1	—	NAICS2002
2005	3	3	2	—	1	—	NAICS2002
2006	4	4	2	1	1	—	NAICS2002
2007	4	4	2	1	1	—	NAICS2002
2008	3	3	2	—	1	—	NAICS2007
2009	2	2	1	—	1	—	NAICS2007
2010	4	4	2	—	2	—	NAICS2007
2011	3	2	1	—	1	1	NAICS2007
2012	4	4	3	—	1	—	NAICS2012
2013	4	4	3	—	1	—	NAICS2012
2014	4	4	3	—	1	—	NAICS2012
2015	4	4	3	—	1	—	NAICS2012
2016	3	3	2	—	1	—	NAICS2012
2017	5	5	4	—	—	—	NAICS2017
2018	5	4	3	—	—	—	NAICS2017
2019	6	4	3	—	—	—	NAICS2017
2020	4	3	—	—	—	—	NAICS2017
2021	3	3	—	—	—	—	NAICS2017
2022	4	3	—	—	—	—	NAICS2022
2023	4	3	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97101. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.