BMIE Market 97221

Multnomah County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,915 2020–2024 ACS 5-year estimate ±872 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,230 2020–2024 ACS 5-year estimate ±300 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,630 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,213 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$145,671 2020–2024 ACS 5-year estimate ±14,621 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,738 2020–2024 ACS 5-year estimate ±116 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$821,400 2020–2024 ACS 5-year estimate ±41,879 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.4 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97221
Restaurants per 10,000 residents	7.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+28.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+12.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97221. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.0	83	40%	+33.2
Restaurant Opportunity Score	79.6	80	35%	+27.9
Market Momentum Score	50.1	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,915	74	40%	+29.8
Median household income (ACS)	145,671	96	40%	+38.2
Households (ACS)	5,230	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	28.6	70	35%	+24.5
Restaurants per 10,000 residents (lower = more room)	7.0	84	25%	+21.1
Population (ACS)	12,915	74	20%	+14.9
Median household income (ACS)	145,671	96	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	28.6	70	30%	+21.0
20-year restaurant growth	12.5	41	20%	+8.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

Coffee 6 · Pizza 4 · BBQ 2 · Italian 2 · Mexican 2 · American 1 · Bakery 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 18 · Bar 7 · Café 6 · Coffee shop 5 · Casual dining 3 · Bakery 1 · Dessert 1 · Food truck 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
45th Street Pub & Grill	Casual dining · Bar		4511 SW Beaverton Hillsdale Hwy	open
Aviary Cafe	Restaurant (service type not stated) · Café	Coffee	4001 SW Canyon Rd	open
Cactus Jacks Tex-Mex Cafe	Bar		4342 SW Beaverton Hillsdale Hwy	open
Clubhouse Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	5134 SW Beaverton Hillsdale Hwy	open
Desert Island Productions Inc	Restaurant (service type not stated)		4342 SW Beaverton Hillsdale Hwy	open
Don Pedro	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5226 SW Beaverton Hillsdale Hwy	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	5482 SW Beaverton Hillsdale Hwy	open
Holy Smokes Righteous Eats	Restaurant (service type not stated)	BBQ	3975 SW Beaverton Hillsdale Hwy	open
IBU Public House	Casual dining · Bar		4439 SW Beaverton Hillsdale Hwy	open
Jbtv Llc	Restaurant (service type not stated)		4620 Sw Beaverton Hillsdale Hwy Ste A	open
Mis Tacones	Restaurant (service type not stated)	Mexican	1670 NE Killingsworth St	open
Mr. Smith's Spirits	Winery / distillery / taproom		5315 SW Westdale Dr	open
Oktoberfest @ Oregon Zoo	Bar		4001 SW Canyon Rd	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	5541 SW Beaverton Hillsdale Hwy	open
Pizza Rosalie	Restaurant (service type not stated)	Pizza · Italian	3975 SW Beaverton Hillsdale Hwy	open
Pizzicato Pizza Sylvan	Restaurant (service type not stated)	Pizza · Italian	1749 SW Skyline Blvd	open
Portland, OR (Raleigh) Dutch Bros. Coffee	Coffee shop · Café	Coffee	5482 Beaverton Hillsdale Hwy	open
Slowbomb Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4345 SW Beaverton Hillsdale Hwy	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café · Bakery	Coffee · Bakery	5415 S W Beav -Hillsdale Hwy (Albertso, Ns - Shattuck Rd #505)	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1850 SW Skyline Blvd	open
Steeplejack Pizza And Beer	Restaurant (service type not stated)	Pizza	4439 SW Beaverton Hillsdale Hwy	open
Subway	Other	Sandwiches	1850 SW Skyline Blvd Ste 3A	open
Sylvan Zoo House	Restaurant (service type not stated) · Bar	Steakhouse	5515 SW Canyon Ct	open
Texas Pit BBQ	Restaurant (service type not stated)	BBQ	4322 SW Beaverton Hillsdale Hwy	open
Tito's Taquitos	Food truck		3975 SW Beaverton Hillsdale Hwy	open
Underground Hookah Lounge	Bar		5141 SW Beaverton-Hillsdale Hwy	open
Verde Cocina Verde Cocina	Restaurant (service type not stated)	Latin American (other)	5515 SW Canyon Ct	open
Zeds Real Fruit Ice Cream	Dessert	Ice cream / frozen desserts	4001 SW Canyon Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	11	10	6	4	—	1	NAICS1997
1999	14	11	6	5	—	1	NAICS1997
2000	10	8	4	4	—	1	NAICS1997
2001	10	8	4	4	—	1	NAICS1997
2002	11	10	7	3	—	1	NAICS1997
2003	9	8	5	3	—	1	NAICS2002
2004	12	9	6	3	—	2	NAICS2002
2005	14	11	7	3	1	1	NAICS2002
2006	15	11	9	2	—	2	NAICS2002
2007	11	9	8	1	—	1	NAICS2002
2008	12	10	7	2	1	1	NAICS2007
2009	11	9	6	1	2	1	NAICS2007
2010	11	9	6	2	1	1	NAICS2007
2011	10	8	6	1	1	1	NAICS2007
2012	7	6	4	2	—	—	NAICS2012
2013	9	7	4	3	—	—	NAICS2012
2014	11	9	6	2	1	—	NAICS2012
2015	12	9	7	2	—	—	NAICS2012
2016	10	9	6	3	—	—	NAICS2012
2017	11	10	6	3	—	—	NAICS2017
2018	10	9	4	3	—	—	NAICS2017
2019	12	10	5	3	—	—	NAICS2017
2020	11	10	5	3	—	—	NAICS2017
2021	13	8	4	3	—	—	NAICS2017
2022	15	10	4	4	—	—	NAICS2022
2023	14	9	3	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97221. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
97225	2.0 mi	49	2023
97239	2.0 mi	44	2023
97205	2.1 mi	72	2023
97201	2.2 mi	78	2023
97258	2.9 mi	3	2020
97204	3.1 mi	84	2023
97209	3.3 mi	159	2023
97219	3.3 mi	56	2023
97208	3.3 mi	3	2018
97210	3.4 mi	68	2023
97005	3.6 mi	188	2023
97227	4.2 mi	54	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.