BMIE Market 97236

Multnomah County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	37,558 2020–2024 ACS 5-year estimate ±2,046 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,054 2020–2024 ACS 5-year estimate ±673 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	36,852 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,145 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,090 2020–2024 ACS 5-year estimate ±5,536 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,635 2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$436,100 2020–2024 ACS 5-year estimate ±11,592 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.7 sq mi Census Gazetteer 2020
Restaurants	53 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97236
Restaurants per 10,000 residents	11.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+35.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-8.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 43–55) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	33 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97236. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.10, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.5	77	40%	+31.0
Restaurant Opportunity Score	55.9	56	35%	+19.6
Market Momentum Score	32.9	33	25%	+8.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	37,558	93	40%	+37.2
Median household income (ACS)	75,090	55	40%	+22.1
Households (ACS)	13,054	91	20%	+18.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	14.1	56	25%	+14.0
Population (ACS)	37,558	93	20%	+18.6
Median household income (ACS)	75,090	55	20%	+11.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.4	22	50%	+11.2
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	35.9	56	20%	+11.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (102)

By cuisine

American 18 · Mexican 18 · Coffee 13 · Asian 12 · Chinese 7 · Pizza 6 · Latin American (other) 5 · Bakery 4 · Burgers 4 · Ice cream / frozen desserts 4 · Japanese 4 · Sandwiches 4 · Cajun, Creole, Southern 3 · Chicken / wings 3 · Dessert 3 · Italian 2 · Juice / smoothies 2 · Seafood 2 · African 1 · Greek 1 · Healthy / salads / bowls 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 58 · Quick service 21 · Casual dining 15 · Bar 14 · Coffee shop 11 · Café 10 · Food truck 9 · Dessert 7 · Bakery 4 · Specialty food shop 3 · Juice, smoothie, tea 3 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Ah Huevo Que Si Taqueria	Restaurant (service type not stated) · Casual dining	Mexican · American	17150 SE Powell Blvd	open
Aina Shave Ice	Dessert		17120 SE Powell Blvd	open
Alpha hibachi	Restaurant (service type not stated)	Japanese · Asian	17150 SE Powell Blvd	open
Artic Circle	Quick service		16101 SE Division St	open
Baby Corn	Restaurant (service type not stated) · Casual dining	Mexican · American	2711 SE 122nd Ave	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	3506 Se 122nd Ave Powell Villa Shopping Center	open
Bee Grounded Coffee Company	Coffee shop · Café	Coffee	17341 SE Powell Blvd	open
Bianca Stella Bar	Bar		15826 SE Division St	open
birriera pdx	Food truck · Quick service	Mexican	17419 SE Division St	open
Bora Bora Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	15803 SE Division St	open
Burger King Burger King	Quick service	Burgers · American	17218 S.E. Powell Blvd.	open
Burgerville Burgerville	Quick service	Burgers · American	16211 SE Division St	open
Caffeinated Culture	Coffee shop	Coffee	18145 SE Division St	open
Cange’s food togo	Restaurant (service type not stated)	Healthy / salads / bowls	4930 SE 122nd Ave	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	14836 S. E. DIVISION	open
Charlie's Teriyaki	Restaurant (service type not stated)	Japanese · Asian	14800 SE Powell Blvd	open
China Hut	Bar		16721 SE Division St	open
China Star Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	2825 SE 122nd Ave	open
Chinese Garden Restaurant	Restaurant (service type not stated)	Asian	14908 SE Powell Blvd	open
Chop Chop Food Pod	Food truck		17150 SE Powell Blvd	open
Chu's Eatery	Restaurant (service type not stated)	Chinese · Asian	17110 SE Powell Blvd	open
Chus Inc	Restaurant (service type not stated)		17110 SE Powell Blvd	open
Cookie Monkey	Bakery	Bakery	6460 SE 128th Ave	open
Cruiser's Drive-In	Restaurant (service type not stated) · Casual dining	Burgers · American	2515 SE 136th Ave	open
D&D Soul Food Express	Restaurant (service type not stated)	African	15826 SE Division St	open
Dairy Queen Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	12727 SE Foster Rd	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	13608 Se Division 13608 Se Division	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	17405 SE Division St	open
Delish Kitchen 108	Restaurant (service type not stated)	Asian	17120 SE Powell Blvd	open
Division Dutch Bros. Coffee	Coffee shop · Café	Coffee	13640 SE Division St	open
Dominant Nutrition	Juice, smoothie, tea	Juice / smoothies	16102 SE Division St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	3508 Se 122nd Ave	open
Don cameron restaurant	Restaurant (service type not stated)	Mexican	Division	open
Don Pedro Taqueria	Food truck · Restaurant (service type not stated)	Mexican	3522 SE 122nd Ave	open
Dotty's Dotty's	Specialty food shop · Quick service · Casual dining · Café	Sandwiches · Coffee · American	16353 SE Division St	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Quick service	Coffee	13640 SE Division St	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	17404 S.E. Division St.	open
Enchilada Express	Restaurant (service type not stated)	Mexican	17218 SE Powell Blvd	open
Everybody Eats Pdx	Restaurant (service type not stated)	Cajun, Creole, Southern	17120 SE Powell Blvd	open
Fortune Star Lounge	Bar	Chinese	15920 SE Division St	open
Global Foodtrucks	Food truck		13824 SE Steele St	open
Golden Horse 122nd	Bar		2711 SE 122nd Ave	open
Gyro House	Restaurant (service type not stated)	Mediterranean	16234 SE Division St	open
Happy Deli	Specialty food shop · Quick service	Sandwiches	2602 SE 162nd Ave	open
Heavens Tea, School of Sacred Tea Arts	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	122nd Ave	open
Hong Kong Restaurant & Cocktail Lounge	Restaurant (service type not stated)	Chinese	12510 SE Division St	open
Hữu Khương	Restaurant (service type not stated)	Vietnamese · Asian	15733 SE Hawk Ct	open
Ichi Teriyaki 23	Restaurant (service type not stated)	Japanese · Asian	16255 SE Division St	open
Ixtapa Family Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	17102 SE Powell Blvd	open
Joseph Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	17112 SE Powell Blvd #1	open
Kelli's Cafe	Casual dining · Bar	American	14717 SE Division St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	14515 SE Division St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	17620 Southeast Division Street	open
La Costita Express Inc	Restaurant (service type not stated)		17102 Se Powell Blvd Ste C	open
La Favorita Mexican Food	Food truck		13505 SE Powell Blvd	open
Lariat Lounge	Bar		17238 SE Division St	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	16353 SE Division St	open
Lucky 7	Restaurant (service type not stated)		18051 SE Division St	open
Lucky Corner Bar N Grill Lucky Corner Vietnamese Cuisine	Bar	Chinese · American	13604 SE Powell Blvd	open
Lupitas Mexican food	Restaurant (service type not stated) · Casual dining	Mexican · American	17620 SE Division St	open
Mariscos Mar y Tierra	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	14130 SE Division St	open
Mi Pueblo Restaurant	Restaurant (service type not stated) · Quick service	Mexican	17466 SE Division St	open
Milo's Espresso	Coffee shop	Coffee	16234 SE Division St	open
Nara Teriyaki	Restaurant (service type not stated) · Casual dining	Japanese · American	17007 SE Division St	open
New China Garden	Restaurant (service type not stated)	Asian	14908 SE Powell Blvd	open
Nickels Deli	Restaurant (service type not stated)		17112 Se Powell Blvd Ste 1	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2520 SE 145th Ave	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	2609 SE 122nd Avenue	open
Parrilla_michocana	Food truck · Juice, smoothie, tea	Juice / smoothies · Mexican	2711 SE 122nd Ave	open
Pizza Baron	Restaurant (service type not stated)	Pizza · Italian	2604 SE 122nd Ave	open
Pizza Yaki	Bar · Restaurant (service type not stated)	Pizza	12544 SE Division St	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	2680 SE 122nd Ave	open
Powell Hurst Tavern	Casual dining · Bar		12344 SE Powell Blvd	open
Rachel's Bar and Grill	Casual dining · Bar		12510 SE Division St	open
rock hard pdx	Bar		13639 SE Powell Blvd	open
Rosas Churros Portland	Dessert · Bakery	Dessert · Latin American (other) · Bakery	17410 SE Division St	open
Ruta Del Mar Mariscos Bar & Grill	Casual dining · Bar	Mexican · Seafood	13550 SE Powell Blvd	open
Sandwich Mania	Restaurant (service type not stated)	Greek	5226 SE 122nd Ave	open
SE Division Dutch Bros. Coffee	Coffee shop · Café	Coffee	17404 SE Division St	open
Shawarma Grill PDX	Food truck · Restaurant (service type not stated)		17332 SE Powell Blvd	open
Simply Divine Cookies	Bakery · Dessert	Bakery · Dessert	5641 SE 136th Ave	open
Sinful Kitchen at Lust Lounge	Bar · Restaurant (service type not stated)			open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	12613 SE Division St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3527 SE 122nd Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	14700 SE Division St	open
Stumptown Cuisine	Restaurant (service type not stated)	American	12503 SE Division St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	16409 SE Division St Suite 208	open
Taco Bell Taco Bell	Quick service	Mexican	12605 SE Division St	open
Taqueria El mezon 1Llc	Restaurant (service type not stated)	Mexican · Latin American (other)	14324 SE Division St	open
Taqueria El Retoño	Restaurant (service type not stated) · Casual dining	Mexican · American	16141 SE Division St	open
Taqueria jarocho	Food truck · Restaurant (service type not stated)		12510 SE Division St	open
Tejuino's Jalisco	Restaurant (service type not stated) · Casual dining	Mexican · American	17410 SE Division St	open
The Master’s Meals Catering	Restaurant (service type not stated)		14808 SE Powell Blvd	open
The Pink Feather Restaurant & Lounge	Restaurant (service type not stated)		14154 SE Division St	open
Time Out Pub	Bar · Casual dining		16440 SE Division St	open
Tina's Corner	Casual dining	American	5515 SE 122nd Ave	open
Tino's Taco Shop	Restaurant (service type not stated) · Casual dining	Mexican · American	16459 SE Division St	open
Twisted Thai Fusion Restaurant	Restaurant (service type not stated)	Thai · Asian	12306 SE Powell Blvd	open
Vegas Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	12424 SE Division St	open
We Grub	Restaurant (service type not stated) · Food truck	Cajun, Creole, Southern	4632 SE 122nd Ave	open
Wild Brewz Coffee Company	Coffee shop · Café	Coffee	3618 SE 1, 2 SE 122nd Ave	open
Zheng Hua Restaurant	Restaurant (service type not stated)	Chinese · Asian	12424 SE Division St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	65	58	—	—	—	7	SIC1987
1995	59	52	—	—	—	7	SIC1987
1996	62	54	—	—	—	8	SIC1987
1997	43	36	—	—	—	7	SIC1987
1998	39	31	14	13	4	7	NAICS1997
1999	42	33	15	13	5	7	NAICS1997
2000	53	43	21	18	4	8	NAICS1997
2001	61	52	29	19	4	8	NAICS1997
2002	46	39	19	13	7	5	NAICS1997
2003	47	39	19	15	4	6	NAICS2002
2004	46	40	18	17	4	5	NAICS2002
2005	46	38	17	17	4	6	NAICS2002
2006	49	39	18	18	3	8	NAICS2002
2007	52	38	15	20	3	11	NAICS2002
2008	49	37	15	19	3	9	NAICS2007
2009	49	39	18	18	3	7	NAICS2007
2010	52	42	20	20	2	7	NAICS2007
2011	53	42	19	20	3	9	NAICS2007
2012	53	46	19	21	6	6	NAICS2012
2013	61	53	24	22	7	7	NAICS2012
2014	63	54	24	23	7	7	NAICS2012
2015	63	51	23	21	7	9	NAICS2012
2016	64	51	21	24	6	12	NAICS2012
2017	69	56	22	25	9	11	NAICS2017
2018	70	56	24	25	7	12	NAICS2017
2019	67	54	23	24	7	9	NAICS2017
2020	63	52	22	24	6	9	NAICS2017
2021	63	47	19	21	7	8	NAICS2017
2022	66	50	18	23	9	9	NAICS2022
2023	69	53	19	24	10	11	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97236. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
97266	2.2 mi	107	2023
97233	2.3 mi	54	2023
97086	2.7 mi	91	2023
97216	3.1 mi	46	2023
97206	4.2 mi	105	2023
97030	4.3 mi	115	2023
97215	4.7 mi	47	2023
97015	4.7 mi	88	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.