BMIE Market 97304

Polk County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,879 2020–2024 ACS 5-year estimate ±712 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,781 2020–2024 ACS 5-year estimate ±501 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	28,454 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,777 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$98,031 2020–2024 ACS 5-year estimate ±8,314 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,485 2020–2024 ACS 5-year estimate ±121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$499,300 2020–2024 ACS 5-year estimate ±18,927 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	56.8 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97304
Restaurants per 10,000 residents	9.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+129.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 42–56) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	43 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97304. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.54, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.9	87	40%	+34.8
Restaurant Opportunity Score	76	76	35%	+26.6
Market Momentum Score	43.0	43	25%	+10.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,879	92	40%	+36.6
Median household income (ACS)	98,031	80	40%	+31.9
Households (ACS)	13,781	92	20%	+18.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30	71	35%	+24.8
Restaurants per 10,000 residents (lower = more room)	11.2	68	25%	+16.9
Population (ACS)	34,879	92	20%	+18.3
Median household income (ACS)	98,031	80	20%	+15.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.4	18	50%	+8.8
10-year restaurant growth	30	71	30%	+21.3
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (115)

By cuisine

American 10 · Coffee 9 · Pizza 6 · Ice cream / frozen desserts 5 · Mexican 5 · Asian 4 · Burgers 4 · Juice / smoothies 4 · Dessert 3 · Sandwiches 3 · Bakery 2 · Hawaiian / Pacific 2 · Japanese 2 · Latin American (other) 2 · Sushi 2 · BBQ 1 · British / Irish pub food 1 · Chinese 1 · Healthy / salads / bowls 1 · Italian 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Winery / distillery / taproom 43 · Restaurant (service type not stated) 40 · Bar 25 · Quick service 18 · Café 8 · Casual dining 7 · Coffee shop 7 · Dessert 7 · Food truck 4 · Juice, smoothie, tea 4 · Bakery 3 · Brewery / taproom 2 · Specialty food shop 2 · Catering 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
5cents Brewery	Brewery / taproom · Bar		Breckenridge Loop	open
Aeolus Vineyard	Winery / distillery / taproom		3935 Oak Knoll Rd NW	open
Alibi Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	590 Taggart Dr NW	open
Annette's Westgate	Restaurant (service type not stated) · Casual dining	American	1311 Edgewater St NW	open
Arcane Cellars	Winery / distillery / taproom		22350 Magness Rd NW	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	1124 Wallace Rd NW	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	1140 Highway 45 S	open
Bethel Heights Vineyard	Winery / distillery / taproom		6060 Bethel Heights Rd NW	open
Bjornson Vineyard	Winery / distillery / taproom		3635 Bethel Heights Rd NW	open
Bracken Vineyard	Winery / distillery / taproom		5887 Orchard Heights Rd NW	open
Bryn Mawr Vineyards	Winery / distillery / taproom		5935 Bethel Heights Rd NW	open
Burger King Burger King	Quick service	Burgers · American	1120 Wallace Rd NW	open
Cafe 22 West	Casual dining · Café	American · Coffee	5172 Salem Dallas Hwy NW	open
Canelo’s food truck	Food truck		1077 Edgewater St NW	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	555 Edgewater St NW	open
Cascadia Winery & Vineyard	Winery / distillery / taproom		2450 Wallace Rd NW	open
Checkpoint 221	Food truck		1233 River Bend Rd NW	open
Chemeketa Cellars	Winery / distillery / taproom · Bar		215 Doaks Ferry Rd NW	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican	1060 Wallace Rd NW	open
Cocktails and Queens Drag Brunch	Restaurant (service type not stated) · Bar		1111 Edgewater St NW	open
Cottonwood Winery Of Oregon	Winery / distillery / taproom · Bar		12600 Jerusalem Hill Rd NW	open
Courthouse Coffeebar - West Salem Courthouse Club Fitness - Battle Creek	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	300 Glen Creek Rd NW	open
Cristom Vineyards	Winery / distillery / taproom · Bar		6905 Spring Valley Rd NW	open
Cubanisimo Vineyards	Winery / distillery / taproom · Bar		1754 Best Rd NW	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	1141 Wallace Rd NW	open
Domaine 524 and Prophet Vineyard	Winery / distillery / taproom		6049 Bethel Heights Rd NW	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	590 Taggart Drive Nw Suite 110	open
DQ Grill & Chill DQ Grill & Chill	Quick service		1141 Wallace Rd NW	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	525 NW Wallace	open
Elton Vineyards	Winery / distillery / taproom		22500 Ingram Ln NW	open
Evening Land Vineyards	Winery / distillery / taproom		4180 Lone Star Rd NW	open
Evening Land Winery Oregon	Winery / distillery / taproom		572 Patterson Ave NW	open
Evesham Wood Vineyard and Winery	Winery / distillery / taproom · Bar		3795 Wallace Rd NW	open
Failla Winery	Winery / distillery / taproom		5657 Zena Rd NW	open
Figaro's Pizza	Restaurant (service type not stated)	Pizza	1216 Wallace Rd NW	open
Fipps Pizza Enterprise Llc	Restaurant (service type not stated)		1216 Wallace Rd NW	open
Fitts Seafoods	Restaurant (service type not stated)		1175 Edgewater St NW	open
Get some aloha	Food truck · Restaurant (service type not stated)	Hawaiian / Pacific	1233 Riverbend Rd NW	open
Gilgamesh Brewing: The Woods	Restaurant (service type not stated)		555 9th St NW	open
Great Harvest Bread Co.	Bakery	Bakery	525 Taggart Dr NW	open
Hawaiian Time Hawaiian Time	Restaurant (service type not stated)	Hawaiian / Pacific · Asian	545 Wallace Rd NW	open
Hudak House	Winery / distillery / taproom · Restaurant (service type not stated)		5737 Orchard Heights Rd NW	open
Iterum Wines	Winery / distillery / taproom		5917 Orchard Heights Rd NW	open
Jamba Jamba	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	515 Taggart Dr NW	open
Java Crew West Java Crew	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	779 Wallace Rd NW	open
Jersey Mike's Jersey Mike's Subs	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches	555 Edgewater	open
Kathken Vineyards	Winery / distillery / taproom		5739 Orchard Heights Rd NW	open
Kelli's	Bar · Casual dining		1089 Edgewater St NW	open
Kickass Donutz	Bakery · Dessert	Dessert	1233 River Bend Rd NW	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		790 Wallace Rd NW	open
Kuenzi Family Vineyard	Winery / distillery / taproom		7919 Spring Valley Rd NW	open
La Hacienda Real	Restaurant (service type not stated)	Mexican · Latin American (other)	475 Taggart Dr NW	open
Legacy Estate Vineyard	Winery / distillery / taproom · Restaurant (service type not stated)		1600 Oak Grove Rd	open
Lewman Vineyard	Winery / distillery / taproom · Bar		6080 Bethel Heights Rd NW	open
Limeberry	Dessert	Ice cream / frozen desserts	525 Taggart Dr Nw Ste 130	open
Lingua Franca	Winery / distillery / taproom · Restaurant (service type not stated)		9675 Hopewell Rd NW	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1395 Edgewater St NW	open
Little Lois Cafe	Café · Restaurant (service type not stated) · Catering	Coffee	576 Patterson St NW	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	570 Wallace Rd NW	open
Momiji Sushi Restaurant Momiji Sushi Restaurant	Restaurant (service type not stated)	Japanese · Sushi · Asian	1211 Edgewater St NW #1	open
Monarch Coffee Collective	Coffee shop	Coffee	4930 Salem Dallas Hwy NW	open
Nancy Jo's Burgers And Fries Nancy Jo's Burgers & Fries	Restaurant (service type not stated)	Burgers · American	1499 Edgewater St NW	open
Odd Moe's Pizza	Restaurant (service type not stated)	Pizza	1594 Edgewater St NW	open
Old Zen Wine Bar	Bar · Restaurant (service type not stated)		1115 Edgewater St NW	open
On Any Sundae	Dessert		1124 Edgewater St NW	open
Orchard Heights Winery	Winery / distillery / taproom		6057 Orchard Heights Rd NW	open
Oregon Grown Emu Products	Restaurant (service type not stated)		6330 Zena Rd NW	open
Panda Express Panda Express México	Quick service	Chinese · Asian	505 Taggart Dr	open
Papa Murphy's	Quick service · Restaurant (service type not stated)	Pizza	1124 Wallace Road NW	open
Pastatastic	Restaurant (service type not stated) · Casual dining	Italian · American	2465 Wallace Rd NW	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Redhawk Vineyard and Winery	Winery / distillery / taproom · Bar		2995 Michigan City Rd NW	open
Ring of Fire Frozen Treats	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	1124 Edgewater St NW	open
Rizzo Winery	Winery / distillery / taproom		13005 Jerusalem Hill Rd NW	open
Rock-N-Rogers Diner	Restaurant (service type not stated)		4250 Salem Dallas Hwy NW, Salem, OR 97304	open
Roger That BBQ	Restaurant (service type not stated)	BBQ · American	1492 Brush College Rd NW	open
Rogue Salem Public House	Casual dining · Bar		555 9th St NW	open
Rose Rock Vineyard	Winery / distillery / taproom		4340 Gibson Rd NW	open
Sammies West	Bar		1495 Edgewater St NW	open
Seven Springs Vineyard	Winery / distillery / taproom · Bar		4180 Lone Star Rd NW	open
Shiba Wichern Cellars	Winery / distillery / taproom · Bar		1915 Oak Grove Rd	open
St. Innocent Winery	Winery / distillery / taproom		5657 Zena Rd NW	open
Standsure Vineyard	Winery / distillery / taproom		6055 Bethel Heights Rd NW	open
Stangeland Vineyards & Winery	Winery / distillery / taproom · Bar		8500 Hopewell Rd NW	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1124 Wallace Rd Nw 105	open
Stutzman Pump Service	Restaurant (service type not stated)		4490 Salem Dallas Hwy NW	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	560 Wallace Rd NW, Suite 150	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1554 Edgewater Street NW Suite 110	open
Taco Bell Taco Bell	Quick service	Mexican	450 Wallace Rd NW	open
Taqueria Arandas	Restaurant (service type not stated)	Mexican · Latin American (other)	2465 Wallace Rd NW	open
Temperance Hill Vineyard	Winery / distillery / taproom		6020 Bethel Heights Rd NW	open
Terra Fe	Winery / distillery / taproom		4590 Dahlia Way NW	open
The Cheesecake Factory Washington Square Mall	Restaurant (service type not stated)	American		open
The Fifty Pub & Grub	Restaurant (service type not stated)		935 Wallace Rd NW	open
The Rabbit Cellar Lounge	Bar		1320 Edgewater St NW b10	open
The Salty Shack	Restaurant (service type not stated)	Seafood · British / Irish pub food	1233 River Bend Rd NW	open
The Vault Bar and Grill	Casual dining · Bar		1111 Edgewater St NW	open
The Villa At Hopewell Hills Vineyard Vrbo #947280	Winery / distillery / taproom · Bar		Hopewell Hills	open
Thomas Gerrie Wines	Winery / distillery / taproom · Bar		6905 Spring Valley Rd NW	open
Tu Cocina	Restaurant (service type not stated) · Food truck		1105 Wallace Rd NW	open
Urban Grange Coffee & Bakery	Coffee shop · Café · Bakery	Coffee · Bakery	1594 Edgewater St NW	open
Victorico's Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	710 Wallace Rd NW	open
Walery's Premium Pizza	Restaurant (service type not stated)	Pizza	1555 Edgewater St NW	open
Walter Scott Wines	Winery / distillery / taproom		6130 Bethel Heights Rd NW	open
West Hills Vineyards	Winery / distillery / taproom		4785 Salem Dallas Hwy NW	open
West Salem Bobablastic	Quick service		1233 River Bend Rd Nw	open
Westside Station Restaurant & Lounge	Restaurant (service type not stated) · Bar	American	610 Edgewater St NW	open
Westside Taphouse & Growler Fill	Bar		1594 Edgewater St NW #110	open
Wingstop Wingstop	Quick service		525 Taggart Dr	open
Witness Tree Vineyard	Winery / distillery / taproom · Bar		7111 Spring Valley Rd NW	open
X Novo Vineyards	Winery / distillery / taproom · Bar			open
Xicha Brewing - West Salem	Brewery / taproom		576 Patterson St Nw Ste 140	open
Zena Heights Vineyard	Winery / distillery / taproom		5995 Zena Rd NW	open
Zenith Vineyard	Winery / distillery / taproom		5657 Zena Rd NW	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated) · Coffee shop · Café	Japanese · Coffee · Sushi · Asian	1455 Edgewater St NW	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	17	—	—	—	4	SIC1987
1995	19	17	—	—	—	2	SIC1987
1996	20	17	—	—	—	3	SIC1987
1997	22	18	—	—	—	4	SIC1987
1998	28	24	13	9	1	3	NAICS1997
1999	25	21	10	9	2	3	NAICS1997
2000	27	23	11	9	3	3	NAICS1997
2001	26	22	10	10	2	3	NAICS1997
2002	28	26	14	8	4	2	NAICS1997
2003	27	26	12	8	6	1	NAICS2002
2004	27	26	13	8	5	1	NAICS2002
2005	29	28	13	10	5	1	NAICS2002
2006	24	23	9	11	3	1	NAICS2002
2007	30	29	10	17	2	1	NAICS2002
2008	31	30	10	18	2	1	NAICS2007
2009	28	27	10	15	2	1	NAICS2007
2010	29	28	9	16	3	1	NAICS2007
2011	31	30	7	19	4	1	NAICS2007
2012	33	31	12	13	6	2	NAICS2012
2013	32	30	11	13	6	2	NAICS2012
2014	33	30	10	14	6	2	NAICS2012
2015	34	30	11	14	5	3	NAICS2012
2016	35	32	10	17	5	3	NAICS2012
2017	42	38	13	19	6	3	NAICS2017
2018	48	44	17	21	6	3	NAICS2017
2019	46	42	12	21	9	3	NAICS2017
2020	47	41	14	20	7	3	NAICS2017
2021	40	37	11	19	7	—	NAICS2017
2022	43	40	11	21	8	—	NAICS2022
2023	45	39	12	20	7	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97304. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
97371	4.0 mi	3	2023
97303	4.6 mi	88	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.