BMIE Market 97361

Polk County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,488 2020–2024 ACS 5-year estimate ±630 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,758 2020–2024 ACS 5-year estimate ±363 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,258 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,207 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,505 2020–2024 ACS 5-year estimate ±9,630 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,108 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$451,100 2020–2024 ACS 5-year estimate ±34,944 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	132.9 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97361
Restaurants per 10,000 residents	15.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+31.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+52.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+107.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+141.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 25–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97361. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.76, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	63.6	64	40%	+25.4
Restaurant Opportunity Score	63.4	63	35%	+22.2
Market Momentum Score	84.4	84	25%	+21.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,488	76	40%	+30.4
Median household income (ACS)	69,505	46	40%	+18.5
Households (ACS)	4,758	74	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	52.6	85	35%	+29.7
Restaurants per 10,000 residents (lower = more room)	20.0	37	25%	+9.3
Population (ACS)	14,488	76	20%	+15.2
Median household income (ACS)	69,505	46	20%	+9.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	31.8	84	50%	+41.9
10-year restaurant growth	52.6	85	30%	+25.4
20-year restaurant growth	107.1	85	20%	+17.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (66)

By cuisine

Coffee 10 · American 8 · Mexican 7 · Asian 4 · Bakery 4 · Pizza 4 · Burgers 3 · Ice cream / frozen desserts 3 · Latin American (other) 3 · Sandwiches 3 · BBQ 2 · Chicken / wings 2 · Dessert 2 · Japanese 2 · Mediterranean 2 · Southwestern / Tex-Mex 2 · Thai 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · European 1 · Greek 1 · Healthy / salads / bowls 1 · Middle Eastern 1 · Seafood 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 26 · Quick service 14 · Bar 11 · Café 10 · Casual dining 7 · Coffee shop 7 · Bakery 4 · Dessert 4 · Food truck 4 · Winery / distillery / taproom 3 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Airlie Winery	Winery / distillery / taproom		15305 Dunn Forest Rd	open
Altita's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	189 Pacific Ave S	open
BG's Bar-B-Que	Restaurant (service type not stated)	BBQ	189 Pacific Ave S	open
Big Town Hero	Other	Sandwiches	564 Powell St E	open
Bistro Bocado	Café · Coffee shop	Coffee · Latin American (other)	283 Main St E	open
Bugles Espresso	Coffee shop · Café	Coffee	444 Pacific Ave S	open
Burgerville Burgerville	Quick service	Burgers · American	615 Main St E	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	131 Pacific Hwy N	open
Casa Burrito	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	564 Powell St E	open
Cherry City Wings	Restaurant (service type not stated) · Casual dining	American	180 Main St E	open
Cindy Lou's BBQ & Catering	Catering	BBQ · American	272 Pacific Hwy W	open
Craft Bar West	Bar		157 Main St W	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert · Casual dining	Ice cream / frozen desserts · American	320 Pacific Ave S	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	310 Main St East	open
Dry Town Tap Station	Bar		180 Main St E	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Quick service · Café	Coffee	165 Pacific Ave N	open
Emerson Vineyards	Winery / distillery / taproom		11665 Airlie Rd	open
Frozation Nation	Dessert	Ice cream / frozen desserts	641 Clay St E	open
Fuego Tacos	Food truck · Restaurant (service type not stated)		180 Main St E	open
Grain Station Brew Works	Brewery / taproom · Casual dining · Bar		220 Pacific Ave S	open
Greece Lightning Express	Restaurant (service type not stated)	Greek · Mediterranean · European	196 Catron St N	open
Habaneros Mexican Food Monmouth	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	601 Clay St E	open
Habebah Mediterranean Cuisine	Café	Mediterranean · Middle Eastern · Coffee	110 Main St W	open
Hazel's on Main	Casual dining · Bar · Restaurant (service type not stated) · Quick service		105 Main St E	open
Helmick Hill Vineyard	Winery / distillery / taproom		10845 Brateng Rd	open
Java Crew	Café	Coffee	139 Monmouth Ave S	open
Joyfull Foods Vegan Food Truck	Food truck	Vegetarian · Healthy / salads / bowls	180 Main St E	open
KFC KFC	Quick service		380 S. Pacific Highway	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings · Burgers · American	380 S. Pacific Highway	open
Kin Dee Thai Eatery	Restaurant (service type not stated)	Thai · Asian	165 Broad St S	open
Koyote's Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	159 Monmouth Ave N	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	152 Main St. W	open
La Uvita Feliz	Restaurant (service type not stated)	Mexican	145 Monmouth Ave N	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	405 Main St E	open
Luna's Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	123 Main St E	open
Main Street Ice Cream Parlor	Dessert	Ice cream / frozen desserts · Dessert	109 Main St E	open
Main Street Pub & Eatery	Bar		169 Main St W	open
Maui Melts	Dessert · Bakery	Bakery · Dessert	159 Main St W	open
Mink's Pad Thai	Restaurant (service type not stated)	Thai · Asian	405 Main St E	open
Momiji Sushi & Bar Restaurant	Restaurant (service type not stated)		183 Main St W	open
Monmouth , OR (Monmouth) Dutch Bros. Coffee	Coffee shop · Café	Coffee	165 N. Pacific Ave.	open
Monmouth Market and Deli	Specialty food shop · Quick service	Sandwiches	417 Main St E	open
Monmouth Music In The Park Series	Bar		Main Street Park Amphitheater	open
New York Bagel Bistro	Bakery · Coffee shop · Café	Bakery · Coffee	405 Main St E	open
Papa Milson's Soul Shack	Restaurant (service type not stated)	Cajun, Creole, Southern	180 Main St E	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	609 Clay St E	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Promise Mediterranean food	Food truck		140 Main St W	open
Qdoba Qdoba	Quick service		200 Main St E	open
Rinconcito Sabroso LLC	Restaurant (service type not stated) · Food truck · Casual dining	American	173 Pacific Hwy W	open
Rookies Sports Tap	Bar		641 Clay St E	open
Sing Fay	Restaurant (service type not stated)	Chinese · Asian	198 Main St W	open
Skipper's Seafood & Chowder	Restaurant (service type not stated)	Seafood	165 Broad St S	open
Sonny's Coffee and Plants	Café · Coffee shop	Coffee	1282 Main St E	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1505 Monmouth Independence Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	113 Main St E	open
Sugar Lilly	Bakery	Bakery	165 Broad St S	open
Sushi Roll'n	Restaurant (service type not stated)	Japanese · Sushi	191 Monmouth Ave N	open
Taco Bell Taco Bell	Quick service	Mexican	1537 Monmouth Independence Highway	open
The GYM Bar & Grill	Bar · Casual dining	American	423 Main St E	open
The Sippery Coffee Co.	Bar		169 Main St W	open
Treos Wine	Bar		10705 Airlie Rd	open
Urban Deli	Restaurant (service type not stated)	Mexican	145 Monmouth Ave N	open
Yang's Teriyaki	Restaurant (service type not stated)	Japanese · Asian	140 Monmouth Ave N	open
Yeasty Beasty	Casual dining · Bar	Pizza	167 Main St W	open
Bg Enterprises Llc	Restaurant (service type not stated)		189 Pacific Ave S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	12	12	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	10	9	1	6	2	—	NAICS1997
1999	9	9	—	6	3	—	NAICS1997
2000	9	9	—	6	3	—	NAICS1997
2001	10	9	—	7	2	1	NAICS1997
2002	11	10	2	6	2	1	NAICS1997
2003	14	14	5	8	1	—	NAICS2002
2004	15	14	3	10	1	1	NAICS2002
2005	13	12	4	7	1	1	NAICS2002
2006	13	12	4	6	2	1	NAICS2002
2007	19	17	5	8	4	1	NAICS2002
2008	17	16	5	7	4	1	NAICS2007
2009	15	14	4	7	3	1	NAICS2007
2010	19	17	6	8	3	2	NAICS2007
2011	19	16	6	8	2	3	NAICS2007
2012	23	21	8	9	4	2	NAICS2012
2013	22	19	6	9	4	2	NAICS2012
2014	22	19	5	10	4	2	NAICS2012
2015	25	22	8	9	5	3	NAICS2012
2016	24	21	7	9	5	3	NAICS2012
2017	24	20	8	8	4	3	NAICS2017
2018	26	22	8	8	6	3	NAICS2017
2019	25	22	8	9	5	—	NAICS2017
2020	27	23	7	10	6	—	NAICS2017
2021	27	24	10	10	4	—	NAICS2017
2022	30	24	8	12	4	—	NAICS2022
2023	35	29	10	14	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97361. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.