BMIE Market 97392

Marion County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,770 2020–2024 ACS 5-year estimate ±1,091 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,309 2020–2024 ACS 5-year estimate ±317 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,191 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,039 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$109,237 2020–2024 ACS 5-year estimate ±6,918 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.2 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,268 2020–2024 ACS 5-year estimate ±296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$576,000 2020–2024 ACS 5-year estimate ±64,014 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	42.3 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97392
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+66.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 3–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	86 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97392. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.1	73	40%	+29.3
Restaurant Opportunity Score	74.5	75	35%	+26.1
Market Momentum Score	86.3	86	25%	+21.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,770	65	40%	+26.0
Median household income (ACS)	109,237	86	40%	+34.5
Households (ACS)	2,309	63	20%	+12.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	7.4	83	25%	+20.7
Population (ACS)	6,770	65	20%	+13.0
Median household income (ACS)	109,237	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	66.7	93	50%	+46.5
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	400	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 4 · Coffee 3 · Latin American (other) 2 · Mexican 2 · Bakery 1 · Breakfast 1 · Burgers 1 · Dessert 1 · Juice / smoothies 1 · Pizza 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 8 · Bar 7 · Food truck 5 · Casual dining 4 · Winery / distillery / taproom 4 · Brewery / taproom 3 · Café 3 · Coffee shop 2 · Bakery 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Angel's Share Barrel House	Bar · Casual dining		5420 Denver St SE	open
Battle Creek Vineyard	Winery / distillery / taproom		3003 Delaney Rd SE	open
Cherry City Vessels LLC	Bar · Restaurant (service type not stated) · Brewery / taproom		5321 Gaston St SE	open
Cherry City Vessels LLC	Bar · Restaurant (service type not stated) · Brewery / taproom		5321 Gaston St SE	open
Darque Wines	Winery / distillery / taproom		5325 Denver St SE	open
Gilgamesh Brewery	Brewery / taproom		2953 Ridgeway Dr SE	open
I-Jive Espresso	Coffee shop · Café	Coffee	7825 2nd St SE	open
Las 3 Hermanas	Food truck	Mexican · Latin American (other)	5847 Stayton Rd SE	open
Little Food Gypsy	Restaurant (service type not stated) · Casual dining	American	5325 Denver St SE	open
Los Argentinos	Food truck	Latin American (other)	7575 3rd St SE	open
Mister P's	Restaurant (service type not stated) · Casual dining · Bar		5270 Chicago St SE	open
One Love Cellars	Winery / distillery / taproom · Bar		4736 Marion Hill Rd SE	open
Perro Taquero LLC	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7575 3rd St SE	open
Ready Diner	Restaurant (service type not stated) · Food truck		7235 3rd St SE	open
Retro Burger Company	Food truck	Burgers · American	7575 3rd St SE	open
Storm Coffee Co.	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	7235 3rd St SE	open
Tacos La Familia	Food truck		7235 3rd St SE	open
Turn Here Bar And Grill Llc	Restaurant (service type not stated)		7620 3rd St SE	open
Turnaround Cafe	Café	Breakfast · Coffee · American	7760 3rd St SE	open
Turner Baking Co.	Bakery · Dessert	Bakery · Dessert	7770 3rd St SE	open
Turner Pizza & Taphouse	Bar · Restaurant (service type not stated)	Pizza	7620 3rd St SE	open
Turner Tavern	Casual dining · Bar	American	5270 Chicago St SE	open
Willamette Valley Vineyards	Winery / distillery / taproom		8800 Enchanted Way SE	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	—	—	—	—	2	SIC1987
2000	1	—	—	—	—	1	NAICS1997
2002	1	—	—	—	—	—	NAICS1997
2003	2	1	1	—	—	—	NAICS2002
2004	3	2	1	—	1	—	NAICS2002
2005	3	2	1	—	1	—	NAICS2002
2006	2	1	—	—	1	—	NAICS2002
2007	2	1	1	—	—	—	NAICS2002
2008	2	1	1	—	—	—	NAICS2007
2009	4	3	3	—	—	—	NAICS2007
2010	3	2	2	—	—	—	NAICS2007
2011	3	2	2	—	—	—	NAICS2007
2012	3	2	2	—	—	—	NAICS2012
2013	5	4	2	—	2	—	NAICS2012
2014	5	4	3	—	1	—	NAICS2012
2015	6	5	3	—	2	—	NAICS2012
2016	6	5	4	—	1	—	NAICS2012
2017	3	3	—	—	—	—	NAICS2017
2018	3	3	—	—	—	—	NAICS2017
2019	6	5	3	—	—	—	NAICS2017
2020	6	5	3	—	—	—	NAICS2017
2021	6	5	3	—	—	—	NAICS2017
2022	9	6	4	—	—	—	NAICS2022
2023	9	5	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97392. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
97325	4.7 mi	7	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.