BMIE Market 97525

Jackson County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,129 2020–2024 ACS 5-year estimate ±662 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,269 2020–2024 ACS 5-year estimate ±272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,601 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,179 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$72,025 2020–2024 ACS 5-year estimate ±10,648 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	55.1 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,209 2020–2024 ACS 5-year estimate ±416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$450,200 2020–2024 ACS 5-year estimate ±34,994 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	108.2 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97525
Restaurants per 10,000 residents	6.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-16.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 3–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.43) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97525. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.43, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.1	57	40%	+22.8
Restaurant Opportunity Score	71.1	71	35%	+24.9
Market Momentum Score	50.0	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,129	61	40%	+24.3
Median household income (ACS)	72,025	50	40%	+20.1
Households (ACS)	2,269	63	20%	+12.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	9.8	73	25%	+18.3
Population (ACS)	5,129	61	20%	+12.2
Median household income (ACS)	72,025	50	20%	+10.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	-16.7	15	20%	+2.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 3 · Burgers 3 · Mexican 3 · Coffee 2 · Tea / bubble tea 2 · Italian 1 · Pizza 1 · Steakhouse 1

By type

Bar 7 · Restaurant (service type not stated) 7 · Casual dining 4 · Winery / distillery / taproom 4 · Coffee shop 2 · Food truck 2 · Juice, smoothie, tea 2 · Café 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Cliff Creek Cellars	Winery / distillery / taproom · Bar		1015 McDonough Rd	open
Del Rio Vineyards	Winery / distillery / taproom · Bar		52 N River Rd	open
Figaro's Pizza Figaro's Pizza	Restaurant (service type not stated)	Pizza · Italian	175 2nd Ave	open
Folin Cellars	Winery / distillery / taproom		9200 Ramsey Rd	open
GuateKings BBQ & Grill	Food truck	Mexican	250 2nd Ave	open
Longbranch Saloon	Bar		428 2nd Ave	open
Loyal Order Of Moose	Bar		9713 Old Stage Rd	open
Lucky's	Bar · Casual dining		336 2nd Ave	open
Massey's	Casual dining · Bar		411 4th Ave	open
Miguel's	Restaurant (service type not stated)	Mexican	411 4th Ave	open
Oregon Wedding Venue	Restaurant (service type not stated) · Juice, smoothie, tea	Tea / bubble tea	1754 Rogue River Hwy	open
Patti's Kitchen	Restaurant (service type not stated) · Casual dining	American	502 2nd Ave	open
Rebel Roasters Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	339 2nd Ave	open
Right Fork Foots Creek	Restaurant (service type not stated)	Burgers · Steakhouse		open
Rock Point Coffee Bar	Coffee shop	Coffee	97 Rogue River Hwy	open
Sams Creek Cellars	Winery / distillery / taproom · Bar		39 Sams Creek Rd	open
Tacos burritos burgers icecream shakes	Restaurant (service type not stated) · Food truck · Casual dining	Burgers · American · Mexican	250 2nd Ave	open
The Teapot on Wheels	Juice, smoothie, tea	Tea / bubble tea	1754 Rogue River Hwy	open
Willy's Burgers	Quick service	Burgers · American	592 2nd Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	4	—	—	—	2	SIC1987
1995	5	3	—	—	—	2	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	5	3	—	—	—	2	SIC1987
1998	6	4	3	1	—	2	NAICS1997
1999	7	4	3	1	—	3	NAICS1997
2000	10	8	6	2	—	2	NAICS1997
2001	11	9	7	2	—	2	NAICS1997
2002	11	8	6	2	—	2	NAICS1997
2003	9	6	5	1	—	2	NAICS2002
2004	9	7	5	1	1	1	NAICS2002
2005	9	7	5	1	1	1	NAICS2002
2006	9	7	4	1	2	2	NAICS2002
2007	7	4	4	—	—	3	NAICS2002
2008	7	4	4	—	—	3	NAICS2007
2009	5	3	3	—	—	2	NAICS2007
2010	5	3	2	—	1	2	NAICS2007
2011	2	2	2	—	—	—	NAICS2007
2012	3	2	2	—	—	1	NAICS2012
2013	5	3	2	1	—	2	NAICS2012
2014	6	4	3	1	—	2	NAICS2012
2015	6	4	3	1	—	2	NAICS2012
2016	7	5	3	1	1	2	NAICS2012
2017	8	5	3	—	—	—	NAICS2017
2018	9	5	3	—	—	3	NAICS2017
2019	10	5	3	—	—	3	NAICS2017
2020	8	4	—	—	—	3	NAICS2017
2021	8	5	—	—	—	3	NAICS2017
2022	8	5	—	—	—	3	NAICS2022
2023	7	5	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97525. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.