BMIE Market 97537

Jackson County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,018 2020–2024 ACS 5-year estimate ±1,069 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,901 2020–2024 ACS 5-year estimate ±368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,918 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,339 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,849 2020–2024 ACS 5-year estimate ±11,288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.0 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,334 2020–2024 ACS 5-year estimate ±131 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$397,600 2020–2024 ACS 5-year estimate ±41,197 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	124.1 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97537
Restaurants per 10,000 residents	11.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+42.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.22) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97537. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.22, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.6	56	40%	+22.2
Restaurant Opportunity Score	54.3	54	35%	+19.0
Market Momentum Score	34.2	34	25%	+8.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,018	66	40%	+26.2
Median household income (ACS)	65,849	40	40%	+16.1
Households (ACS)	2,901	66	20%	+13.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.1	55	35%	+19.2
Restaurants per 10,000 residents (lower = more room)	14.3	55	25%	+13.9
Population (ACS)	7,018	66	20%	+13.1
Median household income (ACS)	65,849	40	20%	+8.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.1	19	50%	+9.7
10-year restaurant growth	11.1	55	30%	+16.5
20-year restaurant growth	11.1	40	20%	+8.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 5 · Coffee 3 · Italian 3 · Asian 2 · Pizza 2 · Bakery 1 · BBQ 1 · Burgers 1 · Hot dogs 1 · Japanese 1 · Juice / smoothies 1 · Mexican 1 · Sandwiches 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 15 · Casual dining 5 · Coffee shop 3 · Quick service 3 · Café 2 · Bakery 1 · Bar 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Abby's Legendary Pizza Abby's Legendary Pizza	Restaurant (service type not stated)	Pizza · Italian	121 Pine St	open
Bacis Pizza and Pasta	Restaurant (service type not stated)	Pizza · Italian	510 E Main St	open
Bee Gee's Diner	Casual dining · Restaurant (service type not stated)	American	500 E Main St	open
Chicken Daddy Wings	Food truck · Restaurant (service type not stated)		308 E Main St	open
Clamp’s Smoked BBQ	Restaurant (service type not stated)	BBQ · American	312 E Main St	open
Depot Street Grill	Quick service · Restaurant (service type not stated)	Burgers · Hot dogs	121 Depot St	open
Kawa River Sushi and Asian Bistro	Restaurant (service type not stated)	Japanese · Sushi · Asian	121 Depot St	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		95 Pine Street	open
Mom & Sons	Restaurant (service type not stated)		107 Bramblewood Ct	open
Nirvana BZ	Coffee shop	Coffee	42400 W 9 Mile Rd	open
Paisano's Italian Kitchen	Restaurant (service type not stated) · Casual dining	Italian · American	510 E Main St	open
Pim Thai Kitchen	Restaurant (service type not stated)	Thai · Asian	210 E Main St	open
River Station	Restaurant (service type not stated) · Casual dining	American	510 E Main St Ste g	open
Rogue Express	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	180 Classick Dr	open
Rogue Pub-N-Putt	Casual dining · Bar		410 E Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	205 E Main St	open
Tailholt Coffee Co.	Coffee shop · Restaurant (service type not stated) · Café	Coffee	207 E Main St	open
Tarasco Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	518 E Main St	open
White Water Bakery	Bakery	Bakery	510 E Main St	open
Wimer Way Cafe	Restaurant (service type not stated)		8005 E Evans Creek Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	7	—	—	—	1	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	10	8	—	—	—	2	SIC1987
1997	11	9	—	—	—	2	SIC1987
1998	11	9	5	4	—	2	NAICS1997
1999	11	9	5	4	—	2	NAICS1997
2000	16	14	8	5	1	2	NAICS1997
2001	15	13	7	5	1	2	NAICS1997
2002	14	11	7	2	2	3	NAICS1997
2003	13	9	6	2	1	4	NAICS2002
2004	12	9	6	2	1	3	NAICS2002
2005	11	8	5	2	1	3	NAICS2002
2006	13	10	7	2	1	3	NAICS2002
2007	13	9	7	1	1	3	NAICS2002
2008	13	9	5	3	1	3	NAICS2007
2009	16	10	6	3	1	4	NAICS2007
2010	13	8	5	2	1	3	NAICS2007
2011	12	8	5	2	1	2	NAICS2007
2012	10	7	3	3	1	2	NAICS2012
2013	11	9	5	3	1	1	NAICS2012
2014	10	8	4	3	1	1	NAICS2012
2015	11	9	4	4	1	1	NAICS2012
2016	12	8	3	3	2	3	NAICS2012
2017	12	8	4	3	—	3	NAICS2017
2018	15	11	7	3	—	3	NAICS2017
2019	13	10	6	—	—	—	NAICS2017
2020	13	11	6	3	—	—	NAICS2017
2021	12	9	5	—	—	—	NAICS2017
2022	11	9	5	—	—	—	NAICS2022
2023	12	10	5	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97537. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.