BMIE Market 97540

Jackson County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,323 2020–2024 ACS 5-year estimate ±407 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,986 2020–2024 ACS 5-year estimate ±348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,930 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,653 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,762 2020–2024 ACS 5-year estimate ±9,016 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.6 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,559 2020–2024 ACS 5-year estimate ±162 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$453,900 2020–2024 ACS 5-year estimate ±25,737 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	45.0 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97540
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-27.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 3–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	42 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	17 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97540. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.4	57	40%	+23.0
Restaurant Opportunity Score	41.7	42	35%	+14.6
Market Momentum Score	17.1	17	25%	+4.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,323	68	40%	+27.2
Median household income (ACS)	65,762	40	40%	+16.0
Households (ACS)	3,986	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-50	5	35%	+1.6
Restaurants per 10,000 residents (lower = more room)	9.6	74	25%	+18.4
Population (ACS)	8,323	68	20%	+13.6
Median household income (ACS)	65,762	40	20%	+8.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 17 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-27.3	10	50%	+4.8
10-year restaurant growth	-50	5	30%	+1.4
20-year restaurant growth	33.3	54	20%	+10.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

American 6 · Coffee 6 · Mexican 3 · Pizza 3 · Bakery 2 · Burgers 2 · Chicken / wings 2 · Sandwiches 2 · Thai 2 · Asian 1 · Breakfast 1 · Chinese 1 · Hawaiian / Pacific 1 · Juice / smoothies 1 · Latin American (other) 1 · Steakhouse 1 · Vegetarian 1

By type

Restaurant (service type not stated) 23 · Bar 11 · Winery / distillery / taproom 9 · Café 6 · Food truck 6 · Casual dining 5 · Coffee shop 3 · Bakery 2 · Brewery / taproom 1 · Dessert 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Alfred's Arepas	Restaurant (service type not stated)	Latin American (other)	550 S Pacific Hwy	open
Arbor House Restaurant	Restaurant (service type not stated)	American · Steakhouse	103 W Wagner St	open
Art Bop Beer Co	Brewery / taproom · Casual dining · Bar		102 Talent Ave	open
Avalon Bar & Grill	Restaurant (service type not stated)	American	105 W Valley View Rd	open
Bangkok's Atchara	Restaurant (service type not stated)	Thai	203 E Main St	open
Bobo Wines	Winery / distillery / taproom		7224 Wagner Creek Rd	open
Cafe Soleil	Coffee shop · Restaurant (service type not stated) · Café	Coffee	250 E Wagner St	open
cantina vida	Bar		100 E Main St	open
Ceremony: Bench & Larder	Bakery	Bakery	210 N Pacific Hwy A	open
Champs Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings	251 W Valley View Rd	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	251 W Valley View Rd	open
Drunken Goats Farm	Restaurant (service type not stated)	Vegetarian		open
East West Healing Arts Center	Specialty food shop · Quick service	Sandwiches	751 Holton Rd	open
Figaro's Pizza	Restaurant (service type not stated)	Pizza	105 W Valley View Rd #3	open
Garcia's Tacos	Restaurant (service type not stated)	Mexican	111 S Pacific Hwy	open
Gather Cafe Bistro Bar	Casual dining · Café · Bar	Coffee	200 Talent Ave	open
Hula Grill Food Truck	Food truck	Hawaiian / Pacific	245 W Valley View Rd	open
III Spirits	Winery / distillery / taproom · Restaurant (service type not stated)		2537 Pioneer Rd	open
J's Bistro Wagon	Restaurant (service type not stated)	American	26 Talent Ave	open
Julek's Polish Kitchen	Restaurant (service type not stated)		160 N Pacific Hwy	open
L&K Farm	Food truck		5828 Colver Rd	open
Legend Cider Co. Talent Taphouse	Bar		245 W Valley View Rd	open
Morrtons Too	Bar · Casual dining	Pizza	302 E Main St	open
Mudd Ventures Llc	Restaurant (service type not stated)		288 S Pacific Hwy	open
Naumes Suncrest Winery	Winery / distillery / taproom		1950 Suncrest Rd	open
New Far East	Restaurant (service type not stated)	Chinese	130 S Pacific Hwy	open
New Sammy's Cowboy Bistro	Restaurant (service type not stated)	American	2210 S Pacific Hwy	open
Ohana Coffee Co.	Coffee shop · Café	Coffee	111 S Pacific Hwy	open
Paschal Winery and Vineyard	Winery / distillery / taproom · Bar		1122 Suncrest Rd	open
Pebblestone Cellars	Winery / distillery / taproom		1670 Pioneer Rd	open
Pheasant Hill Vineyard	Winery / distillery / taproom		7112 Rapp Ln	open
Pioneer Farm Stand	Food truck		1982 Pioneer Rd	open
Pump House Burgers and Tacos	Casual dining · Bar	Burgers · Mexican	102 Talent Ave	open
Sound & Vision Wine Co.	Winery / distillery / taproom · Bar		717 S Pacific Hwy	open
StoneRiver Vineyards	Winery / distillery / taproom		2178 Pioneer Rd	open
Subway	Restaurant (service type not stated)	Sandwiches	160 N. Pacific Highway, Suite A	open
Super Smash Burger	Food truck	Burgers · American	245 W Valley View Rd	open
Sweet Beet Station	Restaurant (service type not stated) · Casual dining	American	100 E Main St	open
Tacos Michoacan	Restaurant (service type not stated)	Mexican	215 E Wagner St	open
Talent Café	Café	Coffee	160 N Pacific Hwy	open
Talent Cafe Echo	Café · Coffee shop	Coffee · Breakfast	2 Talent Ave	open
Talent Evening Market	Restaurant (service type not stated)		110 E Main St	open
Talent Travel Center Roady's	Restaurant (service type not stated)		251 W Valleyview Rd.	open
Talent Wine Room	Bar		111 Talent Ave	open
The Little Brown Jug	Bar		104 S Pacific Hwy	open
The Rogue Chef	Food truck		111 S Pacific Hwy	open
The Sweet Shop	Bakery · Restaurant (service type not stated) · Dessert	Bakery	105 Talent Ave	open
The Vintage Coffee House	Café · Juice, smoothie, tea	Coffee · Juice / smoothies · Asian	250 E Wagner St	open
Upper Five Vineyard and Winery	Winery / distillery / taproom · Bar		1125 Morey Rd	open
Wasanas Thai Food	Restaurant (service type not stated) · Food truck	Thai	201 Talent Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	6	—	—	—	3	SIC1987
1995	8	4	—	—	—	4	SIC1987
1996	8	5	—	—	—	3	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	8	7	6	1	—	1	NAICS1997
1999	10	8	6	1	1	2	NAICS1997
2000	9	6	4	2	—	3	NAICS1997
2001	7	5	3	1	—	2	NAICS1997
2002	9	6	4	2	—	3	NAICS1997
2003	9	6	4	1	1	3	NAICS2002
2004	8	7	5	—	2	1	NAICS2002
2005	10	9	8	—	1	1	NAICS2002
2006	14	13	11	1	1	1	NAICS2002
2007	15	13	8	2	3	2	NAICS2002
2008	13	11	7	2	2	2	NAICS2007
2009	14	12	6	3	3	2	NAICS2007
2010	13	11	6	3	2	2	NAICS2007
2011	13	12	7	3	2	1	NAICS2007
2012	15	12	7	4	1	2	NAICS2012
2013	18	16	9	5	2	2	NAICS2012
2014	16	14	9	4	1	2	NAICS2012
2015	13	10	7	2	1	2	NAICS2012
2016	13	9	6	2	1	3	NAICS2012
2017	17	13	8	3	—	3	NAICS2017
2018	14	11	6	3	—	—	NAICS2017
2019	14	10	5	3	—	—	NAICS2017
2020	15	12	5	4	3	—	NAICS2017
2021	11	10	4	5	—	—	NAICS2017
2022	10	9	3	5	—	—	NAICS2022
2023	10	8	—	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97540. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.