BMIE Market 98332

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,072 2020–2024 ACS 5-year estimate ±1,193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,662 2020–2024 ACS 5-year estimate ±353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,855 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,494 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$135,330 2020–2024 ACS 5-year estimate ±8,923 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,394 2020–2024 ACS 5-year estimate ±231 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$748,200 2020–2024 ACS 5-year estimate ±40,616 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	20.7 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98332
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+13.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+65.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+230.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	37 (range 32–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	75 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 98332. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.65, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Washington and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 484, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.4	86	40%	+34.5
Restaurant Opportunity Score	75.8	76	35%	+26.5
Market Momentum Score	75.1	75	25%	+18.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,072	81	40%	+32.6
Median household income (ACS)	135,330	94	40%	+37.6
Households (ACS)	7,662	81	20%	+16.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	16.4	48	25%	+12.0
Population (ACS)	20,072	81	20%	+16.3
Median household income (ACS)	135,330	94	20%	+18.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	13.8	72	50%	+35.9
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	65	72	20%	+14.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

Coffee 12 · American 8 · Bakery 4 · Mexican 4 · Sandwiches 4 · BBQ 3 · Breakfast 3 · Latin American (other) 3 · Pizza 3 · Thai 3 · Asian 2 · Burgers 2 · Italian 2 · Chinese 1 · Dessert 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 31 · Coffee shop 9 · Bar 8 · Café 8 · Quick service 8 · Casual dining 6 · Bakery 4 · Brewery / taproom 1 · Dessert 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Anthony's at Gig Harbor Anthony's Restaurants	Restaurant (service type not stated)	Seafood · American	8827 N Harborview Dr	open
Brix 25	Restaurant (service type not stated) · Casual dining · Bar	American	7707 Pioneer Way	open
Butter Chicken Indian Kitchen	Restaurant (service type not stated) · Casual dining	Indian · American	4107 Harborview Dr	open
Cherry Creek Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	14619 Purdy Dr NW	open
Crossed Arrows Brewery	Brewery / taproom		14004 Purdy Dr NW	open
Crumbl Cookies Crumbl	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	4784 Borgen Blvd, Ste E	open
Cutters Point Coffee Co. Cutters Point Coffee	Coffee shop · Café	Coffee	14002 Purdy Dr NW	open
Deja Brew Espresso	Coffee shop	Coffee	13716 Purdy Dr NW	open
Devoted Kiss Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	8809 N Harborview Dr	open
Dexter's Drive-In	Casual dining · Quick service	American	6701 Tyee Dr NW	open
Dickeys Barbecue Pit	Restaurant (service type not stated)	BBQ	4726 Borgen Blvd	open
Easy Thai Easy Go	Restaurant (service type not stated)	Thai	6707 Tyee Dr NW	open
El Pueblito El Pueblito Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	3226 Harborview Dr	open
Family Thai Hut	Restaurant (service type not stated)	Thai	4116 Harborview Dr	open
Finholm's Market and Grocery	Specialty food shop · Food truck · Quick service · Café · Bakery	Sandwiches · Coffee · Bakery	8812 N Harborview Dr	open
Gig Harbor Thai Cuisine (By Chili Thai)	Restaurant (service type not stated)	Thai · Asian	8825 N Harborview Dr	open
Hidden Harbor Wine Library Hidden Harbor Wine Library	Bar		8805 N Harborview Dr	open
Hy Iu Hee Hee	Bar		4309 Burnham Dr	open
La Familia Lopez Inc	Restaurant (service type not stated)		3226 Harborview Dr Ste 7	open
Liquid Perfection	Coffee shop	Coffee	13934-13998 Purdy Dr NW	open
Lucky Seven Goods	Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	14405 35th Ave NW	open
Massimo Italian Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	Italian	13802 Purdy Dr NW	open
McDonald's McDonald's	Quick service	Burgers · American	5050 Borgen Blvd	open
Millville Pizza Co.	Casual dining · Restaurant (service type not stated) · Bar	Sandwiches · Pizza · Italian	3409 Harborview Dr	open
MOD Pizza MOD Pizza	Restaurant (service type not stated) · Quick service	Pizza	4726 Borgen Blvd Ste B	open
Morso Wine Bar	Restaurant (service type not stated) · Bar		9014 Peacock Hill Ave	open
Mountain Brew Co.	Coffee shop · Café	Coffee	14319 Purdy Dr NW	open
Netshed No. 9	Restaurant (service type not stated)	Breakfast · American	3313 Harborview Dr	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated) · Quick service	Pizza	4949 Borgen Blvd NW	open
Pita Pit Pita Pit	Restaurant (service type not stated)	Mediterranean · Sandwiches	4784 Borgen Blvd Suite D	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Puerto Vallarta Restaurant Puerto Vallarta Port Orchard	Restaurant (service type not stated)	Mexican · Latin American (other)	4225 Harborview Dr	open
Qdoba Mexican Grill Qdoba	Quick service · Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4726 Borgen Blvd Gig Harbor	open
Rib Ticklers Barbeque	Restaurant (service type not stated)	BBQ	14008 Purdy Dr NW	open
S Squared Llc	Restaurant (service type not stated)		9014 Peacock Hill Ave Ste 100b	open
Sagle And Sons Llc	Restaurant (service type not stated)		9916 Peacock Hill Ave	open
Smokin' Hot Espresso	Coffee shop	Coffee	13716 Purdy Dr NW	open
Starbucks	Coffee shop	Coffee		open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	11330 51st Ave NW	open
Starbucks Gig Harbor	Coffee shop · Restaurant (service type not stated) · Café	Coffee		open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11430 51st Ave STE 100	open
Susanne's Bakery	Bakery	Bakery	3411 Harborview Dr	open
Taqueria El Guero	Restaurant (service type not stated)	Mexican · Latin American (other)	14008 Purdy Dr NW	open
The Beer Vault & Wine Bar	Bar		14004 Purdy Dr NW	open
The Float	Restaurant (service type not stated)	Breakfast · BBQ · American	14511 Sherman Dr NW	open
The Gourmet Burger Shop	Casual dining · Bar	Burgers · American	4120 Harborview Dr	open
The Harbor Kitchen	Café	Coffee	8809 N Harborview Dr	open
Veto Llc	Restaurant (service type not stated)		8809 N Harborview Dr Ste 203	open
Wok Teriyaki II	Restaurant (service type not stated)	Japanese · Chinese · Asian	11430 51st Ave NW Ste 106	open
The Great Australian Bite	Restaurant (service type not stated)		4107 Harborview Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	12	11	—	—	—	1	SIC1987
1996	11	9	—	—	—	2	SIC1987
1997	8	6	—	—	—	2	SIC1987
1998	10	7	1	5	1	2	NAICS1997
1999	10	5	1	3	1	2	NAICS1997
2000	11	6	2	3	1	2	NAICS1997
2001	13	9	4	3	2	2	NAICS1997
2002	22	17	8	5	4	3	NAICS1997
2003	23	20	7	9	4	2	NAICS2002
2004	23	20	7	8	4	1	NAICS2002
2005	26	23	8	9	6	1	NAICS2002
2006	29	24	8	11	5	3	NAICS2002
2007	23	20	8	9	3	1	NAICS2002
2008	21	20	8	8	4	—	NAICS2007
2009	21	18	7	7	4	1	NAICS2007
2010	24	22	7	7	8	—	NAICS2007
2011	24	22	8	6	8	—	NAICS2007
2012	26	24	13	6	5	—	NAICS2012
2013	24	22	12	6	4	—	NAICS2012
2014	23	21	11	6	4	—	NAICS2012
2015	27	24	12	7	5	1	NAICS2012
2016	33	30	16	8	6	1	NAICS2012
2017	33	29	15	9	5	—	NAICS2017
2018	33	29	16	9	4	—	NAICS2017
2019	32	28	15	9	4	—	NAICS2017
2020	31	27	15	9	3	—	NAICS2017
2021	33	30	15	11	4	—	NAICS2017
2022	33	29	18	8	3	—	NAICS2022
2023	37	33	20	10	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98332. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
98359	4.2 mi	2	2010

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.