BMIE Market 98338

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)	32,687 2020–2024 ACS 5-year estimate ±2,265 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,894 2020–2024 ACS 5-year estimate ±734 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,098 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,019 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$114,819 2020–2024 ACS 5-year estimate ±5,338 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,854 2020–2024 ACS 5-year estimate ±285 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$509,600 2020–2024 ACS 5-year estimate ±29,990 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	53.9 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98338
Restaurants per 10,000 residents	4.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+214.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 21–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 98338. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Washington and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 484, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.0	89	40%	+35.6
Restaurant Opportunity Score	77.9	78	35%	+27.3
Market Momentum Score	73.7	74	25%	+18.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	32,687	90	40%	+36.2
Median household income (ACS)	114,819	89	40%	+35.4
Households (ACS)	10,894	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.8	59	35%	+20.8
Restaurants per 10,000 residents (lower = more room)	6.7	85	25%	+21.4
Population (ACS)	32,687	90	20%	+18.1
Median household income (ACS)	114,819	89	20%	+17.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+39.5
10-year restaurant growth	15.8	59	30%	+17.8
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

Coffee 8 · American 6 · Asian 4 · Pizza 4 · Juice / smoothies 3 · Mexican 3 · Southwestern / Tex-Mex 3 · Burgers 2 · Japanese 2 · British / Irish pub food 1 · Chinese 1 · Italian 1 · Sandwiches 1 · Seafood 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 20 · Quick service 9 · Coffee shop 8 · Bar 7 · Café 6 · Casual dining 3 · Juice, smoothie, tea 3 · Winery / distillery / taproom 2 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Amici Italian Eatery	Restaurant (service type not stated) · Casual dining	Italian · American	9807 224th St E #100	open
Big Daddy's	Restaurant (service type not stated)	American · Burgers	9915 224th St E	open
Burger King Burger King	Quick service	Burgers · American	22022 Meridian E	open
Culpepper's Bar & Grill	Casual dining · Bar	American	9807 224th St E	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	9805 224th Street East	open
DQ Grill & Chill DQ Grill & Chill	Quick service		9818 224th St E	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	22022 Meridian E	open
E. Meridian Dutch Bros. Coffee	Coffee shop · Café	Coffee	22022 E. Meridian	open
Fastbreak Java	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	19905 Meridian E	open
Flying Tomato	Restaurant (service type not stated)	Pizza	10224 198th St E	open
Harvest House	Juice, smoothie, tea	Juice / smoothies	25713 70th Ave E	open
Islandvybz_restaurant	Restaurant (service type not stated)		22320 92nd Ave E	open
Jack in the Box	Quick service		22209 Meridian Ave E	open
Julianito's Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10220 196th St Ct E	open
Kassie's Korner	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	9618 224th St E	open
Kelli's Coffees	Coffee shop · Café	Coffee	30317 Meridian E	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	10137 224th St E	open
M.T. Head Brewing	Bar		27307 159th Ave E	open
Marcus Sophia Winery	Winery / distillery / taproom		21825 161st Ave E	open
Mazatlan Mexican Restaurant Mazatlan Restaurant Puyallup	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10302 198th St Ct E	open
Mongolian Grill	Restaurant (service type not stated)	Asian · Chinese	9915 224th St E Unit 202	open
My Cafe	Coffee shop · Restaurant (service type not stated)	Coffee	10220 196th Street Ct E #400	open
Olivers Fish & Chips	Restaurant (service type not stated)	British / Irish pub food · Seafood	9915 224th St E	open
On The Go Experience	Coffee shop · Food truck	Coffee · American	Qar Services, 23123 Meridian Ave E	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated) · Quick service	Pizza	22205 Meridian E	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)		22002 - Meridian Ave E	open
Puerto Vallarta Of Graham Puerto Vallarta Port Orchard	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10141 224th St E	open
Q'z	Bar		9807 224th St E Ste 120	open
R & R Live	Bar		9807 224th St E Ste 120	open
Rainier View Winery & Nursery	Bar · Winery / distillery / taproom · Restaurant (service type not stated)		12314 264th St E	open
Roundup Bar & Restaurant	Casual dining · Restaurant (service type not stated) · Bar		30411 Mountain Hwy E	open
Starbucks Starbucks	Restaurant (service type not stated) · Coffee shop · Café	Japanese · Coffee · Sushi · Asian	22205 Meridian E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	22205 Meridian Ave East	open
Sun's Teriyaki	Restaurant (service type not stated)	Japanese · Asian	9915 224th St E	open
Taco Bell Taco Bell	Quick service		10010 224th Street East	open
Thai Mekong	Restaurant (service type not stated)	Thai · Asian	10224 196th St Ct E	open
Whiskey Bills Shop	Bar · Restaurant (service type not stated)	American	26905 Orting Kapowsin Hwy E	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	7	—	—	—	2	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	12	11	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	15	13	6	4	3	1	NAICS1997
1999	13	10	5	3	2	2	NAICS1997
2000	10	6	5	—	1	3	NAICS1997
2001	10	7	6	—	1	2	NAICS1997
2002	9	7	4	1	2	2	NAICS1997
2003	12	11	5	1	5	1	NAICS2002
2004	14	13	5	4	4	1	NAICS2002
2005	12	11	4	3	4	1	NAICS2002
2006	11	10	5	2	3	1	NAICS2002
2007	14	13	5	6	2	1	NAICS2002
2008	13	12	6	5	1	1	NAICS2007
2009	12	10	5	4	1	2	NAICS2007
2010	11	10	6	4	—	1	NAICS2007
2011	11	10	6	4	—	1	NAICS2007
2012	13	12	5	6	1	1	NAICS2012
2013	20	19	6	8	5	1	NAICS2012
2014	21	20	5	10	5	1	NAICS2012
2015	21	20	5	9	6	1	NAICS2012
2016	21	19	5	9	5	2	NAICS2012
2017	20	18	6	9	3	—	NAICS2017
2018	20	18	5	10	3	—	NAICS2017
2019	23	21	5	9	7	—	NAICS2017
2020	23	21	5	10	6	—	NAICS2017
2021	23	22	6	10	6	—	NAICS2017
2022	23	21	7	10	4	—	NAICS2022
2023	24	22	8	9	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98338. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.