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BMIE Market 98388

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)7,043
2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,813
2020–2024 ACS 5-year estimate ±158 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count7,508
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,867
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$100,851
2020–2024 ACS 5-year estimate ±11,495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.7
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,818
2020–2024 ACS 5-year estimate ±94 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$655,000
2020–2024 ACS 5-year estimate ±28,101 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area8.8 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98388
Restaurants per 10,000 residents10.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-40.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-25.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 1–4)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score55 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score72 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score56 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score26 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score72.17240%+28.8
Restaurant Opportunity Score55.75635%+19.5
Market Momentum Score25.62625%+6.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)7,0436640%+26.2
Median household income (ACS)100,8518140%+32.6
Households (ACS)2,8136620%+13.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-40835%+2.8
Restaurants per 10,000 residents (lower = more room)4.39425%+23.5
Population (ACS)7,0436620%+13.1
Median household income (ACS)100,8518120%+16.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 26 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-40830%+2.4
20-year restaurant growth-251220%+2.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (11)

By cuisine

American 4 · Coffee 2 · Bakery 1 · French 1

By type

Restaurant (service type not stated) 5 · Bar 4 · Casual dining 3 · Café 2 · Coffee shop 2 · Bakery 1

NameTypeCuisineAddressStatus
Berry Dock Ice Cream ShopRestaurant (service type not stated)1203 Rainier Stopen
De La TerreRestaurant (service type not stated)American1606 Lafayette Stopen
Delish BakeryBakeryBakery1603 Lafayette Stopen
La Creme BruleeRestaurant (service type not stated)French1606 Lafayette Stopen
Roundabout EspressoCoffee shop · CaféCoffee1203 Rainier Stopen
Steilacoom CafeCafé · Coffee shopCoffee · American215 Wilkes Stopen
Steilacoom Pub & GrillBar · Casual dining1202 Rainier Stopen
Steilacoom Tap RoomBar1615 Lafayette Stopen
Steilacoom TaproomBar1306 Starling Stopen
The Bair at The Bair Drug & HardwareRestaurant (service type not stated) · Casual diningAmerican1617 Lafayette Stopen
Topside Bar & GrillCasual dining · Restaurant (service type not stated) · BarAmerican215 Wilkes Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199444SIC1987
199555SIC1987
199655SIC1987
1997651SIC1987
199864221NAICS1997
199953211NAICS1997
200053211NAICS1997
2001653111NAICS1997
20021193331NAICS1997
200354211NAICS2002
200454211NAICS2002
200575221NAICS2002
200664211NAICS2002
200787421NAICS2002
20086541NAICS2007
20095431NAICS2007
201098413NAICS2007
201176312NAICS2007
201266312NAICS2012
201365311NAICS2012
2014433NAICS2012
2015433NAICS2012
20165431NAICS2012
2017543NAICS2017
2018433NAICS2017
2019654NAICS2017
202053NAICS2017
202153NAICS2017
202253NAICS2022
202353NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98388. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
983333.8 mi52023
983034.1 mi12015
983514.3 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.