BMIE Market 98944

Benton County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,817 2020–2024 ACS 5-year estimate ±1,104 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,433 2020–2024 ACS 5-year estimate ±492 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,014 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,415 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$64,276 2020–2024 ACS 5-year estimate ±4,313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$968 2020–2024 ACS 5-year estimate ±129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$260,000 2020–2024 ACS 5-year estimate ±21,748 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	544.6 sq mi Census Gazetteer 2020
Restaurants	44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98944
Restaurants per 10,000 residents	15.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+29.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+37.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+37.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+76.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	47 (range 42–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 98944. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.71, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Washington and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 484, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.1	64	40%	+25.6
Restaurant Opportunity Score	60.6	61	35%	+21.2
Market Momentum Score	75.7	76	25%	+18.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,817	84	40%	+33.5
Median household income (ACS)	64,276	38	40%	+15.0
Households (ACS)	6,433	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	37.5	76	35%	+26.6
Restaurants per 10,000 residents (lower = more room)	19.3	39	25%	+9.8
Population (ACS)	22,817	84	20%	+16.7
Median household income (ACS)	64,276	38	20%	+7.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	29.4	83	50%	+41.5
10-year restaurant growth	37.5	76	30%	+22.8
20-year restaurant growth	37.5	57	20%	+11.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (113)

By cuisine

Mexican 29 · Coffee 16 · American 11 · Latin American (other) 9 · Dessert 7 · Ice cream / frozen desserts 7 · Bakery 6 · Burgers 6 · Juice / smoothies 5 · Asian 4 · Pizza 4 · Southwestern / Tex-Mex 4 · Chicken / wings 3 · Chinese 3 · Tea / bubble tea 3 · Japanese 2 · Sandwiches 2 · Sushi 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Italian 1 · Seafood 1 · Spanish / tapas 1 · Vegetarian 1

By type

Restaurant (service type not stated) 55 · Quick service 16 · Dessert 15 · Café 13 · Bar 12 · Coffee shop 12 · Juice, smoothie, tea 8 · Winery / distillery / taproom 7 · Bakery 6 · Casual dining 4 · Food truck 3 · Buffet 2 · Brewery / taproom 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
2fresh Flavors	Coffee shop	Coffee	815 Custer Ave	open
Airport Ranch	Winery / distillery / taproom		4701 Bethany Rd	open
Antojitos Michoacan Inc.	Dessert	Ice cream / frozen desserts · Mexican · Latin American (other)	418 S 6th St	open
Banda Burrito	Restaurant (service type not stated)	Mexican	3118 Covey Lane	open
Blue Moon Bar & Grill	Bar · Casual dining		624 E Edison Ave	open
Bob's Drive In	Restaurant (service type not stated)	Burgers · American	108 Yakima Valley Hwy	open
Bon Vinos Bistro and Bakery	Bakery · Restaurant (service type not stated)	American · Bakery	122 N 16th St	open
Burger King Burger King	Quick service	Burgers · American	3201 Picard Pl	open
Burger Ranch	Quick service	Burgers · American	706 Yakima Valley Hwy	open
Cafechulitas	Coffee shop	Coffee	1818 E Edison Ave	open
Carl’s Jr.	Quick service		2500 Yakima Valley Hwy	open
Catalina's Coffee + Cocktails	Café	Coffee	436 S 6th St	open
CATCH by Just Poke Sunnyside	Restaurant (service type not stated) · Casual dining	American	2675 E Lincoln Ave	open
Cenaduria Yoli	Restaurant (service type not stated)	Mexican · Latin American (other)	1314 Yakima Valley Hwy	open
China Buffet	Buffet · Restaurant (service type not stated)	Chinese	2600 Yakima Valley Hwy Unit 6	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	613 Yakima Valley Hwy	open
Cinnabon Maverik - Sunnyside Cinnabon	Quick service		1601 East Lincoln Avenue	open
Co Dinn Cellars	Winery / distillery / taproom		501 Grant Ave	open
Columbia Winery	Winery / distillery / taproom		2310 Holmason Rd	open
Con Sabor a Mexico	Restaurant (service type not stated)	Mexican · Latin American (other)	2150 Yakima Valley Hwy	open
Cote Bonneville Estate Bottled DuBrul Vineyard	Winery / distillery / taproom		1413 E Edison Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1019 Yakima Valley Highway	open
DOSAGE LLC	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	349 S 6th St	open
Dulces Antojitos	Dessert	Dessert	504 Yakima Valley Hwy	open
Dulces Mexico	Dessert	Mexican	2010 Yakima Valley Hwy	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2630 Yakima Valley Hwy	open
Egley's Sports Bar	Bar		617 E Edison Ave	open
El Charrito Sunnyside	Restaurant (service type not stated)	Mexican	2695 E Lincoln Ave	open
El Compadre	Restaurant (service type not stated)	Mexican · Latin American (other)	1012 E Lincoln Ave	open
El Dark Horse De Sunnysides _25	Bar		1400 Yakima Ave	open
El Fogon	Restaurant (service type not stated)	Mexican	1300 Yakima Valley Hwy	open
El Mejor Taquito	Restaurant (service type not stated)	Mexican · Latin American (other)	544 S 6th St	open
El Super Taquito Restaurant	Restaurant (service type not stated) · Buffet	Mexican	1314 Yakima Valley Hwy	open
El Valle Family Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	410 Yakima Valley Hwy	open
Engagement Ring & Wedding Dress	Bar		Sun Valley Trucking, 508 E Edison Ave	open
Escalona Restaurant	Restaurant (service type not stated) · Café	Asian · Coffee	33 Ray Rd	open
Felix Fruit	Juice, smoothie, tea · Dessert	Juice / smoothies · Vegetarian · Ice cream / frozen desserts	405 Scoon Rd	open
Fruitlandia LA Huerta	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Mexican	1501 Yakima Valley Hwy	open
Fuego Lounge	Bar		1600 Yakima Valley Hwy	open
Glez Family Restaurant Llc	Restaurant (service type not stated)		1850 Yakima Valley Hwy	open
Glez Sunnyside	Restaurant (service type not stated)	Breakfast · Burgers	1850 Yakima Valley Hwy	open
Golden Pheasant	Restaurant (service type not stated)		632 E Edison Ave	open
Green Olive Cafe	Café · Restaurant (service type not stated)	Coffee	2926 Covey Ln	open
Gusto Casa Mia	Restaurant (service type not stated)	Italian · Spanish / tapas	200 N 1st St	open
H2 Electricllc	Restaurant (service type not stated)		211 Lappin Ave	open
Halo Cakes Studio	Bakery · Dessert	Bakery · Dessert	618 Decatur Ave	open
Holy Pies	Bakery · Dessert	Bakery · Dessert	1829 S 1st St	open
Homestretch Espresso &	Restaurant (service type not stated) · Coffee shop · Café	Coffee	1636 Saul Rd	open
Homestretch Espresso & Beverage	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2890 Allen Rd	open
Jack in the Box	Quick service		100 W South Hill Rd	open
Jade's British Girl Treats	Restaurant (service type not stated)		631 Dayton Dr	open
Javi's Chicken and Churros Number 2 Javi’s Chicken and Churros	Quick service · Restaurant (service type not stated)	Chicken / wings	632 E Edison Ave	open
Jitterz Espresso Jitterz Espresso North Idaho	Coffee shop · Café	Coffee		open
Juice Mae	Juice, smoothie, tea	Juice / smoothies	504 S 6th St	open
Jumpers Dulcelandia	Dessert · Restaurant (service type not stated) · Bakery	Bakery	1726 Gregory Avenue Extension	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings · Burgers · American	1928 Yakima Valley Hwy	open
Kiko’s Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	604 Yakima Valley Hwy	open
Kolibri Wines	Winery / distillery / taproom		520 Wautoma Rd	open
La Chata’s Botanero & Delicias	Restaurant (service type not stated)	Mexican	520 S 5th St	open
La Fogata	Bar	Mexican · Latin American (other)	1204 Yakima Valley Hwy	open
La Jaibita Loka	Restaurant (service type not stated)	Seafood	712 S 6th St	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2010 Yakima Valley Hwy	open
Los Tres Amigos	Bar		535 S 6th St	open
Mariscos Playa Azul Restaurant	Restaurant (service type not stated)		633 E Edison Ave	open
McDonald's McDonald's	Quick service	Burgers · American	2200 Yakima Valley Hwy	open
Moms Candy Apples	Dessert	Dessert	317 Yakima Valley Hwy	open
Nova Espresso	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	217 N 1st St	open
Paleteria La Nortena	Dessert	Ice cream / frozen desserts · Dessert	120 Rohman St	open
Panaderia Rodriguez Ii	Bakery	Bakery	309 Yakima Valley Hwy	open
Panda Garden Restaurant	Restaurant (service type not stated)	Chinese · American	3210 Picard Pl	open
Papa Murphy's	Restaurant (service type not stated) · Quick service	Pizza	2695 E Lincoln Ave	open
Pepe's Bakery	Bakery · Dessert	Bakery · Dessert	636 Decatur Ave	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza · American	2680 Yakima Valley Hwy	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
POLLO LOCO LOS PANDAS	Restaurant (service type not stated)	Mexican	1314 Yakima Valley Hwy	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	2490 Yakima Valley Hwy.	open
Power Blendz	Juice, smoothie, tea	Juice / smoothies	1508 Yakima Valley Hwy Suite E	open
Rc's Restaurant Casino Sportsbar	Bar		31 Ray Rd # A	open
Restaurante Colima	Restaurant (service type not stated) · Casual dining	Mexican · American	1501 Yakima Valley Hwy	open
Restaurante Las Islas Llc	Restaurant (service type not stated)	Mexican	633 E Edison Ave	open
Sakura Teriyaki & Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2000 Yakima Valley Hwy	open
Sal y Limon	Dessert	Ice cream / frozen desserts · Sandwiches · Mexican	450 S 6th St	open
Silver Dollar Cafe	Restaurant (service type not stated) · Café	American · Coffee	30501 State Route 24	open
Snipes Mountain Restaurant & Tap House	Casual dining · Restaurant (service type not stated) · Bar		905 Yakima Valley Hwy	open
Snow & More	Dessert		808 Yakima Valley Hwy	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	613 6th St	open
Starbucks	Coffee shop	Coffee	2500 Yakima Valley Highway	open
Steppe Cellars	Winery / distillery / taproom		1991 Chaffee Rd	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	2810 E Lincoln Ave	open
Summer Fiesta	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	1818 E Edison Ave	open
Sunnyside, WA (Sunnyside Db, Llc) Dutch Bros. Coffee	Coffee shop · Café	Coffee	2630 Yakima Valley Hwy.	open
Supertaco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	100 W Lincoln Ave	open
Suzaku Sushi & Ramen	Restaurant (service type not stated)	Japanese · Sushi · Asian	627 E Edison Ave	open
Sweet max	Juice, smoothie, tea · Dessert	Tea / bubble tea · Ice cream / frozen desserts · Dessert	2010 Yakima Valley Hwy	open
Taco Bell Taco Bell	Quick service	Mexican	2550 Yakima Valley Hwy	open
Taco King	Restaurant (service type not stated)	Mexican	417 Yakima Valley Hwy	open
Taco Man	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	501 Warehouse Ave	open
Tacos Apatzingan	Restaurant (service type not stated)	Mexican · Latin American (other)	808 Yakima Valley Hwy	open
Tacos El Gordo Tacos El Gordo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	809 Yakima Valley Hwy	open
Tacos El Pelon	Restaurant (service type not stated) · Food truck	Mexican	2100 E Edison Ave	open
Tacos Lupita	Food truck	Mexican	2440 Yakima Valley Hwy	open
TacosChavezLLC	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1004 E Edison Ave	open
Taqueria Cholongo	Restaurant (service type not stated)	Mexican	224 N 1st St	open
The Burger Den	Restaurant (service type not stated)		3118 Covey Ln	open
The Daily Buzz	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	610 S 6th St	open
Triple C's	Food truck		501 Warehouse Ave	open
Tucker Cellars	Winery / distillery / taproom		70 Ray Rd	open
Two Bar A Ranch	Bar		13900 WA-241	open
Varietal Beer Company	Brewery / taproom · Bar		416 E Edison Ave	open
Vegas Sports Bar & Grill	Bar		708 E Edison Ave	open
Daniel's Kitchen	Restaurant (service type not stated)		1600 Yakima Valley Hwy	closed
Silvia’s Cafe	Coffee shop	Coffee	1015 E Lincoln Ave Ste A	closed
Zomos	Restaurant (service type not stated)	Chinese	2810 E Lincoln Ave Ste B # Suit	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	30	25	—	—	—	5	SIC1987
1995	28	24	—	—	—	4	SIC1987
1996	30	26	—	—	—	4	SIC1987
1997	30	27	—	—	—	3	SIC1987
1998	30	25	12	13	—	4	NAICS1997
1999	28	24	11	13	—	3	NAICS1997
2000	35	30	14	14	2	3	NAICS1997
2001	35	30	13	13	4	3	NAICS1997
2002	35	31	13	15	3	3	NAICS1997
2003	37	32	14	15	3	4	NAICS2002
2004	34	28	12	13	3	5	NAICS2002
2005	34	30	13	12	3	3	NAICS2002
2006	37	33	11	15	6	3	NAICS2002
2007	46	43	16	19	7	2	NAICS2002
2008	41	36	13	18	4	3	NAICS2007
2009	36	34	15	16	2	2	NAICS2007
2010	35	33	12	17	3	2	NAICS2007
2011	38	36	17	16	2	2	NAICS2007
2012	32	30	14	13	2	2	NAICS2012
2013	34	32	15	13	3	2	NAICS2012
2014	34	32	13	15	3	2	NAICS2012
2015	33	31	13	14	3	2	NAICS2012
2016	34	32	14	15	2	2	NAICS2012
2017	36	32	12	15	4	—	NAICS2017
2018	38	34	13	15	5	—	NAICS2017
2019	38	33	13	14	5	3	NAICS2017
2020	36	33	14	15	4	—	NAICS2017
2021	44	40	16	14	9	3	NAICS2017
2022	46	42	17	15	9	—	NAICS2022
2023	52	44	16	16	11	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98944. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.