BMIE Market 99111

Whitman County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,038 2020–2024 ACS 5-year estimate ±377 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,714 2020–2024 ACS 5-year estimate ±163 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,047 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,954 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$73,393 2020–2024 ACS 5-year estimate ±14,782 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$953 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$295,800 2020–2024 ACS 5-year estimate ±43,448 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	307.0 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 99111
Restaurants per 10,000 residents	27.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-36.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-36.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-36.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	3 (range 1–6) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.70) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	41 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	36 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 99111. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.70, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Washington and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 484, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.5	55	40%	+22.2
Restaurant Opportunity Score	36.1	36	35%	+12.6
Market Momentum Score	25.1	25	25%	+6.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,038	57	40%	+22.8
Median household income (ACS)	73,393	52	40%	+21.0
Households (ACS)	1,714	59	20%	+11.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-36.4	9	35%	+3.0
Restaurants per 10,000 residents (lower = more room)	17.3	45	25%	+11.2
Population (ACS)	4,038	57	20%	+11.4
Median household income (ACS)	73,393	52	20%	+10.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-36.4	9	30%	+2.6
20-year restaurant growth	-36.4	8	20%	+1.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

Coffee 5 · American 4 · Ice cream / frozen desserts 2 · Mexican 2 · Sandwiches 2 · Asian 1 · Burgers 1 · Chinese 1 · Dessert 1 · Healthy / salads / bowls 1 · Italian 1 · Pizza 1

By type

Restaurant (service type not stated) 10 · Bar 5 · Coffee shop 5 · Café 4 · Dessert 2 · Fast casual 1 · Quick service 1

Name	Type	Cuisine	Address	Status
165° Brew, LLC	Coffee shop · Restaurant (service type not stated) · Café	Coffee	406 S Main St	open
Bar L Ranch	Bar		5001 Long Hollow Rd	open
Daily Grind Espresso	Coffee shop	Coffee	406 S Main St	open
Eddy's Chinese and American Restaurant	Restaurant (service type not stated)	Chinese · Asian · American	702 S Main St	open
Fonks Coffee House	Coffee shop · Café	Coffee · Sandwiches	112 N Main St	open
Home Sweet Home Treats	Dessert	Ice cream / frozen desserts · Dessert	214 N Main St	open
Hyde Out Bar and Grill	Bar	American	215 N Main St	open
Johny's Bar	Bar		123 Street	open
Palouse Brewing Taphouse	Bar · Restaurant (service type not stated)		102 N Main St	open
Purpose Roasters	Coffee shop · Café	Coffee · American	222 S Main St	open
Serfes Foods	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	212 N Main St	open
Shotz Coffee	Coffee shop · Café	Coffee	638 N Main St	open
Sol Vallarta	Restaurant (service type not stated)	Mexican		open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	811 N Main St	open
Taco Time	Restaurant (service type not stated)	Mexican	638 N. Main,	open
The Cellar	Bar		203 N Main St	open
Two Scoops and a Byte	Dessert	Ice cream / frozen desserts	103 S Main St	open
Westside Pizza Westside Pizza	Restaurant (service type not stated)	Pizza · Italian	208 1/2 N Main St	open
Zip's Drive In Zips at Whitworth	Restaurant (service type not stated)	American · Burgers	902 N Main St	open
Zips Drive In Colfax Llc	Restaurant (service type not stated)		902 N Main St	open
Gear 'n Cog Bistro, Llc	Restaurant (service type not stated)		213 N Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	11	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	11	10	—	—	—	1	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	13	12	9	3	—	—	NAICS1997
1999	13	12	8	4	—	—	NAICS1997
2000	12	10	6	4	—	—	NAICS1997
2001	11	10	5	5	—	—	NAICS1997
2002	13	11	6	5	—	—	NAICS1997
2003	13	11	6	5	—	—	NAICS2002
2004	13	11	5	6	—	—	NAICS2002
2005	13	11	4	7	—	—	NAICS2002
2006	13	11	5	5	1	1	NAICS2002
2007	14	11	6	4	1	1	NAICS2002
2008	13	11	6	4	1	—	NAICS2007
2009	11	10	5	4	1	—	NAICS2007
2010	12	11	6	4	1	—	NAICS2007
2011	11	10	4	5	1	—	NAICS2007
2012	11	10	4	5	1	—	NAICS2012
2013	12	11	5	5	1	—	NAICS2012
2014	12	10	5	5	—	1	NAICS2012
2015	12	10	5	5	—	1	NAICS2012
2016	11	9	5	4	—	1	NAICS2012
2017	11	10	5	3	—	—	NAICS2017
2018	8	7	3	—	—	—	NAICS2017
2019	7	6	3	—	—	—	NAICS2017
2020	7	6	3	—	—	—	NAICS2017
2021	6	5	3	—	—	—	NAICS2017
2022	7	7	4	—	—	—	NAICS2022
2023	7	7	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 99111. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.