BMIE Market 01035
Hampshire County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 5,306 2020–2024 ACS 5-year estimate ±21 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,282 2020–2024 ACS 5-year estimate ±154 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 5,250 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,230 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $119,259 2020–2024 ACS 5-year estimate ±11,537 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.8 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,402 2020–2024 ACS 5-year estimate ±132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $511,000 2020–2024 ACS 5-year estimate ±42,700 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 23.1 sq mi Census Gazetteer 2020 |
| Restaurants | 37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01035 |
| Restaurants per 10,000 residents | 61.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +2.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +2.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +23.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +54.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 39 (range 36–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.32) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 60 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 73 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 54 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 01035. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.32, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 73.2 | 73 | 40% | +29.3 |
| Restaurant Opportunity Score | 48.8 | 49 | 35% | +17.1 |
| Market Momentum Score | 53.6 | 54 | 25% | +13.4 |
Consumer Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 5,306 | 61 | 40% | +24.6 |
| Median household income (ACS) | 119,259 | 90 | 40% | +36.0 |
| Households (ACS) | 2,282 | 63 | 20% | +12.6 |
Restaurant Opportunity Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 2.8 | 48 | 35% | +16.9 |
| Restaurants per 10,000 residents (lower = more room) | 69.7 | 6 | 25% | +1.6 |
| Population (ACS) | 5,306 | 61 | 20% | +12.3 |
| Median household income (ACS) | 119,259 | 90 | 20% | +18.0 |
Market Momentum Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 2.8 | 59 | 50% | +29.6 |
| 10-year restaurant growth | 2.8 | 48 | 30% | +14.5 |
| 20-year restaurant growth | 23.3 | 48 | 20% | +9.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (79)
By cuisine
American 17 · Coffee 13 · Ice cream / frozen desserts 10 · Dessert 9 · Bakery 7 · Pizza 6 · Burgers 4 · Chicken / wings 4 · Mexican 4 · Sandwiches 4 · Asian 3 · Breakfast 3 · Italian 3 · Japanese 3 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Sushi 2 · Tea / bubble tea 2 · BBQ 1 · Cajun, Creole, Southern 1 · German / Eastern European 1 · Hawaiian / Pacific 1 · Korean 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Vegetarian 1
By type
Restaurant (service type not stated) 47 · Dessert 17 · Quick service 12 · Café 10 · Coffee shop 10 · Bakery 9 · Casual dining 6 · Bar 5 · Juice, smoothie, tea 4 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 110 Grill 110 Grill | Restaurant (service type not stated) · Casual dining · Bar | American | 355 Russell St | open |
| Alina's Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 96 Russell St | open |
| Allegro Coffee Company Allegro Coffee Company | Restaurant (service type not stated) · Coffee shop · Juice, smoothie, tea · Café | Japanese · Coffee · Tea / bubble tea · Sushi | 327 Russell St | open |
| Applebee's Applebee's Brasil | Restaurant (service type not stated) | American | 206 Russell St | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 100 Westgate Center Dr | open |
| Arizona Pizza Company | Restaurant (service type not stated) | Pizza · Italian | 367 Russell St | open |
| Butterfly Chinese & Japanese Restaurant | Restaurant (service type not stated) | Asian | 48 Russell St | open |
| Cheesy Street Grill | Restaurant (service type not stated) | American | 367 Russell St | open |
| Chester's Chicken | Restaurant (service type not stated) | Chicken / wings | 25 Russell Street | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 426 Russell Street | open | |
| Chipotle Chipotle Mexican Grill | Quick service · Restaurant (service type not stated) | Mexican | Russell St | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) · Quick service | Mexican · Southwestern / Tex-Mex | 334 Russell St | open |
| Cook Farm | Restaurant (service type not stated) | 1 E Hadley Rd | open | |
| Creamy Delights | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 71 Lawrence Plain Rd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 459 Russell St | open |
| Dunkin' Dunkin' | Bakery · Restaurant (service type not stated) · Dessert · Coffee shop | Dessert · Coffee | 142 Russell St | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 331 Russell St | open |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 110 Russell St | open |
| Esselon Cafe | Café · Coffee shop · Bakery | Coffee · Bakery | 99 Russell St | open |
| Five Guys Five Guys | Quick service | Burgers · American | 335 Russell St Bldg B | open |
| Five Guys | Quick service | 335 Russell St Bldg B , Ste B1 | open | |
| Flayvors of Cook Farm | Dessert | Ice cream / frozen desserts · Dessert | 129 S Maple St | open |
| Friendly's | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Burgers | 455 Russell Street, Route 9 | open |
| Genji Sushi Hadley Genji Sushi Bars | Restaurant (service type not stated) | Japanese · Sushi | 9 Russell St | open |
| Gohyang Korean Restaurant | Restaurant (service type not stated) | Korean · Asian | 113 Russell St | open |
| Greg's Goodies | Dessert · Bakery | Dessert · Bakery | 30 Lawrence Plain Rd | open |
| Greggory's Pastry Shop | Bakery · Dessert | Bakery · Dessert | 195 Russell St | open |
| Hadley Scoop at the Silos ice cream farm | Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts · Dessert | 102 Mill Valley Rd | open |
| Hot Table Hot Table | Restaurant (service type not stated) | Sandwiches · American | 344 Russell St | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 426 Russell Street | open |
| Jersey Mike's Subs | Quick service | 355 Russell St | open | |
| Johnny Diner Llc | Restaurant (service type not stated) | 458 Russell St Ste 11 | open | |
| Joy Bowl Poke Domoishi | Restaurant (service type not stated) | Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian | 344 Russell St Unit 13 | open |
| KFC | Restaurant (service type not stated) | Chicken / wings | Mountain Farm Mall Russell St | open |
| Little Heaven | Juice, smoothie, tea · Dessert | Tea / bubble tea · Ice cream / frozen desserts · Dessert | 229 Russell St | open |
| Luigi's Mansion | Bar | 123 Russell St | open | |
| Maple Valley Ice Cream | Dessert · Juice, smoothie, tea · Bakery | Ice cream / frozen desserts · Juice / smoothies · Bakery | 41 S Maple St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 374 Russell St | open |
| Moe's Southwest Grill | Restaurant (service type not stated) | Mexican | 379 Russell St | open |
| Orange Julius | Dessert | Ice cream / frozen desserts | 367 Russell St | open |
| Outline Sour Candy | Dessert | 103 Russell St | open | |
| Panera Bread Panera Bread | Café · Bakery | Coffee · Sandwiches · Bakery | 351 Russell Street | open |
| Parmar Beverage, Llc | Restaurant (service type not stated) | 24 Bay Rd | open | |
| Pita Pit Pita Pit | Quick service · Restaurant (service type not stated) | Sandwiches | open | |
| Pizza Hut Express Starbucks | Restaurant (service type not stated) · Coffee shop · Café | Pizza · Coffee | 367 Russell St | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 3 South Maple Street Hadley | open |
| Posada's Tavern | Restaurant (service type not stated) | 48 Russell St | open | |
| Primo's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 103 Russell St | open |
| Psii Inc | Restaurant (service type not stated) | 245 Russell St | open | |
| Pulse Cafe | Café | Coffee · Vegetarian · Healthy / salads / bowls | 270 Russell St | open |
| Rao's Coffee Roasting Co. | Restaurant (service type not stated) · Coffee shop · Café | Coffee | 217-B Russell St | open |
| Route 9 Diner | Casual dining · Restaurant (service type not stated) | American | 458 Russell St Ste 11 | open |
| Sbarro | Restaurant (service type not stated) | Pizza | 367 Russell St | open |
| Share Coffee Roasters | Coffee shop · Café | Coffee | 220 Russell St | open |
| Shelburne Falls Coffee Roasters Shelburne Falls Coffee Roasters | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 322 Russell St | open |
| Shinjuku Sushi Hadley | Restaurant (service type not stated) · Casual dining | American | 173 Russell St | open |
| Silverleaf Tyre Inc Dba-sba Small 7a Term | Restaurant (service type not stated) | 444 Russell St | open | |
| Sofia's Polish Café | Café | American · German / Eastern European · Coffee | 162 Russell St | open |
| Song & Jung Food Llc | Restaurant (service type not stated) | 111 Russell St | open | |
| Starbucks Starbucks | Café · Coffee shop | Coffee · American | 344 Russell St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 337 Russell St | open |
| sweetFrog | Other · Dessert | Ice cream / frozen desserts | 344 Russell St, Suite #13 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 348 Russell Street | open |
| Tandem Bagel Company Tandem Bagel Company | Bakery | Bakery · Breakfast | 191 Russell St | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 280 Russell St | open |
| The Ground Round | Restaurant (service type not stated) | American | 367 Russell St | open |
| The Hadley Scoop | Dessert | Ice cream / frozen desserts | 102 Mill Valley Rd | open |
| The Shack 181 | Restaurant (service type not stated) · Bar | 181 River Dr | open | |
| The Skinny Pancake Hadley The Skinny Pancake | Dessert | Breakfast · Dessert | 379 Russell St | open |
| The Stables | Casual dining | American · Breakfast | 326 Russell St | open |
| Tnt Nutrition | Juice, smoothie, tea | Juice / smoothies | 102 Russell St | open |
| Tutti Frutti Tutti Frutti | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 367 Russell St | open |
| Unlimited Business Services | Restaurant (service type not stated) | 217 Russell St | open | |
| Valentinos | Restaurant (service type not stated) | Pizza | 206 Russell St | open |
| Wendy's Wendy's | Quick service | Burgers · American | 376 Russell Street | open |
| Wildwood Barbeque | Restaurant (service type not stated) | BBQ · American | 235 Russell St | open |
| Young Men's Club Of Hadley | Bar | 138 East St | open | |
| Mi Tierra | Restaurant (service type not stated) | Mexican | 48 Russell St | closed |
| Next Door Lounge | Bar | 1 Mill Valley Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 26 | 24 | — | — | — | 2 | SIC1987 |
| 1995 | 26 | 24 | — | — | — | 2 | SIC1987 |
| 1996 | 26 | 24 | — | — | — | 2 | SIC1987 |
| 1997 | 31 | 29 | — | — | — | 2 | SIC1987 |
| 1998 | 27 | 26 | 13 | 12 | 1 | 1 | NAICS1997 |
| 1999 | 29 | 28 | 13 | 13 | 2 | 1 | NAICS1997 |
| 2000 | 27 | 26 | 13 | 12 | 1 | 1 | NAICS1997 |
| 2001 | 26 | 25 | 12 | 11 | 2 | 1 | NAICS1997 |
| 2002 | 29 | 28 | 14 | 12 | 2 | 1 | NAICS1997 |
| 2003 | 31 | 30 | 14 | 11 | 5 | 1 | NAICS2002 |
| 2004 | 32 | 30 | 13 | 11 | 6 | 2 | NAICS2002 |
| 2005 | 30 | 28 | 10 | 11 | 7 | 2 | NAICS2002 |
| 2006 | 33 | 31 | 13 | 11 | 7 | 2 | NAICS2002 |
| 2007 | 36 | 35 | 17 | 13 | 5 | 1 | NAICS2002 |
| 2008 | 33 | 32 | 17 | 11 | 4 | 1 | NAICS2007 |
| 2009 | 31 | 30 | 15 | 11 | 4 | 1 | NAICS2007 |
| 2010 | 32 | 32 | 16 | 12 | 4 | — | NAICS2007 |
| 2011 | 33 | 33 | 16 | 11 | 6 | — | NAICS2007 |
| 2012 | 35 | 35 | 14 | 14 | 7 | — | NAICS2012 |
| 2013 | 36 | 36 | 16 | 13 | 7 | — | NAICS2012 |
| 2014 | 34 | 34 | 14 | 13 | 7 | — | NAICS2012 |
| 2015 | 32 | 32 | 13 | 12 | 7 | — | NAICS2012 |
| 2016 | 34 | 33 | 14 | 12 | 7 | — | NAICS2012 |
| 2017 | 37 | 36 | 14 | 13 | 9 | — | NAICS2017 |
| 2018 | 37 | 36 | 13 | 15 | 8 | — | NAICS2017 |
| 2019 | 37 | 36 | 13 | 15 | 8 | — | NAICS2017 |
| 2020 | 36 | 35 | 11 | 16 | 8 | — | NAICS2017 |
| 2021 | 37 | 36 | 11 | 18 | 7 | — | NAICS2017 |
| 2022 | 38 | 36 | 12 | 16 | 8 | — | NAICS2022 |
| 2023 | 39 | 37 | 12 | 16 | 9 | — | NAICS2022 |