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BMIE Market 01038

Hampshire County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,491
2020–2024 ACS 5-year estimate ±339 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,079
2020–2024 ACS 5-year estimate ±152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,545
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,181
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$106,635
2020–2024 ACS 5-year estimate ±29,473 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.0
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,442
2020–2024 ACS 5-year estimate ±745 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$442,500
2020–2024 ACS 5-year estimate ±27,033 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area9.2 sq mi
Census Gazetteer 2020
Restaurants4
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01038
Restaurants per 10,000 residents11.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+33.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+300.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+300.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 2–4)
FORECAST · linear trend v1 fitted to 2012–2023 (11 points, 0.0 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score62 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score64 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score51 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score72 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score63.76440%+25.5
Restaurant Opportunity Score51.35135%+17.9
Market Momentum Score72.37225%+18.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,4914940%+19.6
Median household income (ACS)106,6358540%+34.0
Households (ACS)1,0795120%+10.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)16.14925%+12.3
Population (ACS)2,4914920%+9.8
Median household income (ACS)106,6358520%+17.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth33.38550%+42.5
10-year restaurant growth03530%+10.5
20-year restaurant growth3009720%+19.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Coffee 2 · American 1

By type

Bar 4 · Casual dining 2 · Coffee shop 2 · Restaurant (service type not stated) 2 · Winery / distillery / taproom 2

NameTypeCuisineAddressStatus
Black Birch VineyardWinery / distillery / taproom · Bar108 Straits Rdopen
Fishtales Bar & GrillCasual dining · Bar5 School Stopen
John CranstonCoffee shop · Restaurant (service type not stated)Coffee · Americanopen
Mill District CoffeeCoffee shopCoffee87 School Stopen
Mill River TavernRestaurant (service type not stated) · Casual dining · Bar4 Prospect Ctopen
Pioneer Valley VineyardWinery / distillery / taproom41 School Stopen
Polish American Citizens ClubBar77 School Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199431———2SIC1987
199531———2SIC1987
199664———2SIC1987
199765———1SIC1987
19987532—1NAICS1997
19997532—1NAICS1997
20006422—1NAICS1997
2001422——1NAICS1997
2002422——1NAICS1997
2003211———NAICS2002
2004322———NAICS2002
2005322———NAICS2002
2006322———NAICS2002
20075211—2NAICS2002
20085431——NAICS2007
20096431——NAICS2007
20105321——NAICS2007
20114321——NAICS2007
20126431—1NAICS2012
20136431—1NAICS2012
2014533——1NAICS2012
2015533——1NAICS2012
2016533——1NAICS2012
2017533———NAICS2017
2018533———NAICS2017
2019533———NAICS2017
20205—————NAICS2017
2021533———NAICS2017
2022433———NAICS2022
2023643———NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01038. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
010881.9 mi42023
010352.4 mi372023
010662.5 mi12016
010034.2 mi11996
010604.3 mi642023
010634.5 mi—
010394.9 mi62023
010935.0 mi22016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.