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BMIE Market 01039

Hampshire County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,506
2020–2024 ACS 5-year estimate ±231 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households648
2020–2024 ACS 5-year estimate ±101 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,336
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units640
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$116,429
2020–2024 ACS 5-year estimate ±22,078 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age53.6
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$969
2020–2024 ACS 5-year estimate ±731 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$423,100
2020–2024 ACS 5-year estimate ±24,246 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area16.5 sq mi
Census Gazetteer 2020
Restaurants6
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01039
Restaurants per 10,000 residents22.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+200.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+500.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+500.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20288 (range 5–11)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score63 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score60 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score63 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score70 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score59.76040%+23.9
Restaurant Opportunity Score63.16335%+22.1
Market Momentum Score69.87025%+17.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,5064040%+15.8
Median household income (ACS)116,4298940%+35.6
Households (ACS)6484120%+8.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth2009735%+34.1
Restaurants per 10,000 residents (lower = more room)39.81325%+3.4
Population (ACS)1,5064020%+7.9
Median household income (ACS)116,4298920%+17.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 70 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth2009730%+29.2
20-year restaurant growth5009920%+19.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

Dessert 3 · Coffee 2 · American 1 · Bakery 1 · BBQ 1 · Burgers 1 · Ice cream / frozen desserts 1 · Seafood 1

By type

Dessert 3 · Bakery 2 · Restaurant (service type not stated) 2 · Bar 1 · Café 1 · Casual dining 1 · Coffee shop 1 · Food truck 1

NameTypeCuisineAddressStatus
Bread Euphoria Bakery & CaféBakery · Dessert · CaféBakery · Dessert · Coffee206 Main Stopen
Dunkin' Dunkin'Bakery · Restaurant (service type not stated) · Dessert · Coffee shopDessert · Coffee142 Main Stopen
Local BurgyFood truckBurgers · BBQ93 Main Stopen
MUSE Cocktail & Cider BarBar16 Walpole Rdopen
Village Green Ice CreamDessertIce cream / frozen desserts · Dessert93 Main Stopen
Williamsburg Snack BarRestaurant (service type not stated) · Casual diningAmerican · Seafood109 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994211SIC1987
199511SIC1987
199611SIC1987
199711SIC1987
199811NAICS1997
19992111NAICS1997
200011NAICS1997
200111NAICS1997
200211NAICS1997
2003111NAICS2002
2004111NAICS2002
2005111NAICS2002
2006111NAICS2002
200732111NAICS2002
2008431111NAICS2007
2009431111NAICS2007
2010431111NAICS2007
2011431111NAICS2007
2012541121NAICS2012
201332111NAICS2012
201432111NAICS2012
201543121NAICS2012
201643121NAICS2012
201765NAICS2017
2018763NAICS2017
2019663NAICS2017
2020763NAICS2017
202165NAICS2017
2022763NAICS2022
2023763NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01039. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
010883.3 mi42023
010933.3 mi22016
010663.4 mi12016
010963.8 mi32018
010534.0 mi12013
010384.9 mi42023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.