BMIE Market 01240

Berkshire County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,111 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,450 2020–2024 ACS 5-year estimate ±204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,534 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,920 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$107,826 2020–2024 ACS 5-year estimate ±28,680 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	60.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,091 2020–2024 ACS 5-year estimate ±238 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$470,400 2020–2024 ACS 5-year estimate ±43,917 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	23.9 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01240
Restaurants per 10,000 residents	52.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-12.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+16.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+20.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	26 (range 21–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	46 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01240. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.30, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.3	71	40%	+28.5
Restaurant Opportunity Score	37.3	37	35%	+13.1
Market Momentum Score	46.0	46	25%	+11.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,111	61	40%	+24.3
Median household income (ACS)	107,826	85	40%	+34.2
Households (ACS)	2,450	64	20%	+12.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-12.1	17	35%	+6.0
Restaurants per 10,000 residents (lower = more room)	56.7	8	25%	+2.1
Population (ACS)	5,111	61	20%	+12.2
Median household income (ACS)	107,826	85	20%	+17.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.4	64	50%	+32.2
10-year restaurant growth	-12.1	17	30%	+5.2
20-year restaurant growth	16	43	20%	+8.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (67)

By cuisine

American 14 · Coffee 10 · Asian 6 · Bakery 6 · Italian 6 · Dessert 4 · Pizza 4 · Breakfast 2 · European 2 · French 2 · Ice cream / frozen desserts 2 · BBQ 1 · Burgers 1 · Chinese 1 · Greek 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Indian 1 · Mediterranean 1 · Sandwiches 1 · Spanish / tapas 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 40 · Bar 17 · Café 10 · Dessert 8 · Casual dining 7 · Bakery 6 · Quick service 3 · Other 2 · Brewery / taproom 1 · Catering 1 · Coffee shop 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
110 Grill 110 Grill	Casual dining · Bar	American · Healthy / salads / bowls	489 Pittsfield Rd	open
Alta	Bar	American · Mediterranean	34 Church St	open
Amazing Pho	Restaurant (service type not stated) · Juice, smoothie, tea	Tea / bubble tea · Asian	489 Pittsfield Rd a120	open
Antimony Brewing - Craft Brewery & Kitchen	Brewery / taproom · Casual dining · Bar	American	55 Pittsfield Rd	open
Arizona Pizza Arizona Pizza Company	Restaurant (service type not stated)	Pizza · Italian	395 Pittsfield Rd	open
Bagel & Brew	Bakery	Bakery	18 Franklin St	open
Bea's House	Restaurant (service type not stated) · Casual dining	American	80 Church St	open
Berkshire Bagels	Restaurant (service type not stated)		18 Franklin St	open
Berkshire Bagels	Restaurant (service type not stated) · Bakery	Bakery	18 Franklin St	open
Bernstein Shack - Tanglewood	Quick service			open
Betty's Pizza Shack	Restaurant (service type not stated)	Pizza · Italian	26 Housatonic St	open
Bistro Zinc	Restaurant (service type not stated)	French	56 Church St	open
Black Rock Country Club	Bar		91 Kemble St	open
Brava	Restaurant (service type not stated) · Bar	Spanish / tapas	65 Church St	open
Burger King Burger King	Quick service	Burgers · American	500 Pittsfield Rd	open
C & Z Food Service Inc	Restaurant (service type not stated)		506 Pittsfield Rd	open
Cafe Lucia	Restaurant (service type not stated)		80 Church St	open
Canyon Ranch Fieldstone Lounge	Restaurant (service type not stated) · Bar		165 Kemble St	open
Chocolate Springs Cafe	Café · Dessert	Coffee · Dessert	55 Pittsfield Rd	open
Church street Cafe	Restaurant (service type not stated)	American	65 Church St	open
Cranwell Golf Course and Meeting Center	Restaurant (service type not stated) · Other			open
Dream Cone Soft Serve	Dessert	Ice cream / frozen desserts	18 Franklin St	open
Electra's Cafe	Café	Coffee · Greek · American	439 Pittsfield Rd	open
Firefly Gastropub	Casual dining · Bar		71 Church St	open
Frankie's Ristorante Italiano	Restaurant (service type not stated)	Italian · European	80 Main St	open
Harvest Moon	Restaurant (service type not stated) · Bar	American	55 Lee Rd	open
Haven Cafe & Bakery	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	8 Franklin St	open
Indra Indian Fusion	Restaurant (service type not stated)	Indian · Asian	242 Pittsfield Rd	open
Jae's Asian Bistro	Restaurant (service type not stated) · Bar	Asian	55 Pittsfield Rd	open
Jonathan's Bistro	Restaurant (service type not stated)	American	55 Pittsfield Rd	open
La Terrazza	Bar		51 Walker St	open
Lenox Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	52 Main St	open
Lenox Old Country Store	Dessert		67 Church St	open
Luau Hale Restaurant	Restaurant (service type not stated)	Asian · Hawaiian / Pacific	569 Pittsfield Rd	open
Nudel	Restaurant (service type not stated)	European · American	37 Church St	open
Olde Heritage Tavern	Bar	American	12 Housatonic St	open
Ombra	Bar		27 Housatonic St	open
On A Roll Cafe And Catering	Café · Restaurant (service type not stated) · Catering	Coffee	55 Pittsfield Rd #5a	open
Once Upon A Table-Restaurants	Restaurant (service type not stated)	American	36 Main St	open
P.S. Winery	Winery / distillery / taproom · Bar		181 E Dugway Rd	open
Panda House Restaurant	Restaurant (service type not stated)	Chinese · Asian	506 Pittsfield Rd	open
Papa Johns Pizza Papa John's Pizza	Quick service · Delivery-focused	Pizza	439 PITTSFIELD LENOX RD	open
Patisserie Lenox	Bakery · Dessert · Café	Bakery · Dessert · Coffee	30 Church St	open
Phoenix Restaurant Concepts Llc	Restaurant (service type not stated)		395 Pittsfield Rd	open
Pizzeria Boema	Restaurant (service type not stated)	Pizza · Italian	84 Main St	open
Prime Italian Steakhouse & Bar	Restaurant (service type not stated)	Italian	15 Franklin St	open
Rumplestiltzkin's Restaurant at The Village Inn	Restaurant (service type not stated)	American	16 Church St	open
Shots Cafe	Café · Bakery	Coffee · Breakfast · Bakery	27 Housatonic St	open
Sloane's Tavern	Casual dining · Restaurant (service type not stated) · Bar		55 Lee Rd	open
Spoon	Café	Coffee	26 Housatonic St	open
Storan Inc	Restaurant (service type not stated)		365 Pittsfield Rd	open
Subway	Other	Sandwiches	450 Pittsfield Rd	open
Sugar Magnolia	Dessert		51 Church St	open
Sweet Dreams Sweet Dreams by Heinemann	Bakery · Dessert	Bakery · Dessert	51 Church St	open
Tanglewood Cafe	Café	Coffee	297 West St	open
Terrace Cafe	Café	Coffee	2 Plunkett St	open
The Bistro at Berkshires Courtyard	Restaurant (service type not stated) · Bar		70 Pittsfield Rd	open
The Kitchen on The Commons	Restaurant (service type not stated)	Breakfast	55 Pittsfield Rd, 5A	open
The Ostrich Room	Bar · Restaurant (service type not stated) · Casual dining		10 Richmond Mountain Rd	open
The Scoop - Lenox, MA	Dessert · Restaurant (service type not stated) · Bar	Ice cream / frozen desserts	26 Housatonic St	open
The Wheatleigh	Restaurant (service type not stated) · Casual dining	French · BBQ · American	11 Hawthorne St	open
Trattoria Il Vesuvio	Restaurant (service type not stated)	Italian	242 Pittsfield Rd	open
Wls Restaurant Concepts Inc	Restaurant (service type not stated)		395 Pittsfield Rd	open
Worlds Best Imported Chocolates and Art	Dessert	Dessert	4 Housatonic St	open
Yao Asian Fusion Cuisine	Restaurant (service type not stated)	Asian	9 Franklin St	open
Zampano's	Restaurant (service type not stated)		579 Pittsfield Rd	open
Leenies Panini's	Restaurant (service type not stated)		17 Franklin St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	25	24	—	—	—	1	SIC1987
1995	23	22	—	—	—	1	SIC1987
1996	26	25	—	—	—	1	SIC1987
1997	33	31	—	—	—	2	SIC1987
1998	32	29	23	4	2	2	NAICS1997
1999	32	28	23	3	2	2	NAICS1997
2000	33	28	22	4	2	2	NAICS1997
2001	36	31	23	6	2	2	NAICS1997
2002	33	26	22	3	1	4	NAICS1997
2003	28	25	21	2	2	1	NAICS2002
2004	31	27	24	1	2	1	NAICS2002
2005	31	28	25	1	2	1	NAICS2002
2006	32	29	26	1	2	1	NAICS2002
2007	30	27	23	2	2	2	NAICS2002
2008	27	24	20	2	2	2	NAICS2007
2009	28	26	22	2	2	2	NAICS2007
2010	29	24	20	2	2	2	NAICS2007
2011	32	27	21	3	3	2	NAICS2007
2012	33	30	23	5	2	—	NAICS2012
2013	35	33	24	7	2	—	NAICS2012
2014	34	32	22	7	3	—	NAICS2012
2015	36	34	25	7	2	—	NAICS2012
2016	31	29	23	4	2	—	NAICS2012
2017	28	26	20	3	3	—	NAICS2017
2018	30	27	20	4	3	—	NAICS2017
2019	30	28	22	3	3	—	NAICS2017
2020	31	29	22	4	3	—	NAICS2017
2021	32	29	22	3	4	—	NAICS2017
2022	34	29	20	5	4	—	NAICS2022
2023	31	29	20	5	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01240. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01242	3.5 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.