BMIE Market 01301
Franklin County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,876 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,271 2020–2024 ACS 5-year estimate ±253 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,700 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,485 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $56,176 2020–2024 ACS 5-year estimate ±7,596 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,109 2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $265,300 2020–2024 ACS 5-year estimate ±15,922 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 25.3 sq mi Census Gazetteer 2020 |
| Restaurants | 48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01301 |
| Restaurants per 10,000 residents | 27.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +11.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +37.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 46 (range 42–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 54 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 58 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 60 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 01301. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.07, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 57.5 | 58 | 40% | +23.0 |
| Restaurant Opportunity Score | 45.9 | 46 | 35% | +16.1 |
| Market Momentum Score | 59.8 | 60 | 25% | +14.9 |
Consumer Market Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,876 | 80 | 40% | +31.8 |
| Median household income (ACS) | 56,176 | 23 | 40% | +9.3 |
| Households (ACS) | 8,271 | 82 | 20% | +16.4 |
Restaurant Opportunity Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 11.6 | 55 | 35% | +19.4 |
| Restaurants per 10,000 residents (lower = more room) | 26.9 | 24 | 25% | +6.0 |
| Population (ACS) | 17,876 | 80 | 20% | +15.9 |
| Median household income (ACS) | 56,176 | 23 | 20% | +4.7 |
Market Momentum Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 6.7 | 63 | 50% | +31.7 |
| 10-year restaurant growth | 11.6 | 55 | 30% | +16.7 |
| 20-year restaurant growth | 37.1 | 57 | 20% | +11.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (86)
By cuisine
American 15 · Coffee 14 · Pizza 9 · Asian 7 · Bakery 5 · Dessert 5 · Italian 5 · Mexican 5 · Sandwiches 5 · Breakfast 4 · Burgers 3 · Chinese 3 · Ice cream / frozen desserts 3 · Japanese 3 · Sushi 3 · Greek 2 · Latin American (other) 2 · Mediterranean 2 · Chicken / wings 1 · European 1 · Indian 1 · Juice / smoothies 1 · Korean 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Thai 1
By type
Restaurant (service type not stated) 45 · Bar 23 · Casual dining 12 · Coffee shop 10 · Quick service 9 · Café 7 · Dessert 7 · Bakery 6 · Other 4 · Brewery / taproom 3 · Juice, smoothie, tea 2 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 99 Restaurants 99 Restaurants | Casual dining · Restaurant (service type not stated) · Bar | American | 17 Colrain Rd | open |
| Adams Donut Shop | Bakery · Dessert | Dessert · Bakery | 348 Federal St | open |
| Alchemy Of Avalon Tea | Juice, smoothie, tea | Tea / bubble tea | 10 Miles St | open |
| Antonio's Pizza & Grinders | Restaurant (service type not stated) | Pizza | 201 Main St | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 141 Mohawk Trl | open |
| Athens Pizza | Restaurant (service type not stated) | Pizza | 25 Main St | open |
| Balkan Lounge | Bar | 4 Ames St | open | |
| Beijing House Restaurant | Restaurant (service type not stated) | Chinese · Asian | 45 Main St | open |
| Beijing Restaurant Of Greenfield Inc | Restaurant (service type not stated) | 45 Main St | open | |
| Bonnie B's | Restaurant (service type not stated) | Breakfast | 204 Main St | open |
| Brad's Place | Casual dining · Restaurant (service type not stated) | American · Breakfast | 353 Main St | open |
| China Gourmet | Restaurant (service type not stated) | Chinese | 78 Mohawk Trail | open |
| Coca-Cola Bottling Company Coca-Cola Beverages Northeast | Restaurant (service type not stated) · Other | 180 Silvio O Conte Dr | open | |
| Cocina Lupita | Restaurant (service type not stated) | Latin American (other) | 10 Court Square | open |
| D'Angelo Grilled Sandwiches D'Angelo Grilled Sandwiches | Specialty food shop · Quick service | Sandwiches · American | 68 Mohawk Trail | open |
| Denny's Pantry | Casual dining · Restaurant (service type not stated) | American | 469 Bernardston Rd | open |
| Domino's Pizza Domino's Pizza | Delivery-focused · Quick service | Pizza | 368 Federal St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 60 Mohawk Trl | open |
| Dunkin' Dunkin' | Coffee shop · Juice, smoothie, tea · Dessert · Bakery | Coffee · Juice / smoothies · Dessert · Bakery | 295 Federal St | open |
| Dunkin' Donuts | Coffee shop | Coffee | 245 Federal St Hess | open |
| Dunkin' Donuts | Coffee shop | Coffee | 89 French King Hwy | open |
| D’Z Nutz pub | Bar | 10 Barr Ave, Greenfield, MA 01301-1402, United States | open | |
| El Greco | Restaurant (service type not stated) | Greek · Mediterranean · European | Borofsky Block, 233 Main St | open |
| Fogbuster Coffee Works | Coffee shop · Café | Coffee | 47 Silvio O Conte Dr | open |
| Four Phantoms Brewing Company | Brewery / taproom · Bar | 301 Wells St | open | |
| Freedom Cafe - The Country Kitchen | Café | Coffee · Breakfast · American | 204 Main St | open |
| Friendly's | Restaurant (service type not stated) | American | 200 Mohawk Trl | open |
| Frosted | Bakery | Bakery | 250 Main St | open |
| Georgio's Pizza | Restaurant (service type not stated) · Other | 25 Main St | open | |
| Gold Street Bar & Grille | Casual dining · Bar | Pizza | open | |
| Goodies Restaurant | Restaurant (service type not stated) | Italian · Pizza | 256 Federal St | open |
| Green Acres Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 398 Deerfield St | open | |
| Greenfield Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1 Bank Row St | open |
| Hangar of Greenfield | Bar · Casual dining | American | 30 Federal St | open |
| Hope & Olive | Restaurant (service type not stated) · Bar | Mediterranean | 44 Hope St | open |
| Ice Cream Alley | Dessert | Ice cream / frozen desserts · Dessert | 221 Main St | open |
| Katalyst Kombucha | Brewery / taproom · Restaurant (service type not stated) · Coffee shop | Coffee | 324 Wells St | open |
| KFC | Quick service · Restaurant (service type not stated) | Mexican · Chicken / wings · Sandwiches | 242 Mohawk Trail | open |
| Kobe Hibachi Sushi and Bar | Restaurant (service type not stated) | Japanese · Sushi · Asian | 254 Mohawk Trail | open |
| Last Ditch | Bar | 10 Fiske Ave | open | |
| Lelo’s kitchen | Restaurant (service type not stated) · Food truck | 80 Wisdom Way | open | |
| Leyden Ma Rec Dept | Café | Coffee | 16 W Leyden Rd | open |
| Los Tres Hermanos Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 10 Fiske Ave | open |
| Magpie | Restaurant (service type not stated) | Pizza · Italian | 21 Bank Row | open |
| Main Street Bar & Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 94 Main St | open |
| Manna House | Restaurant (service type not stated) | Korean · Asian | 27 Bank Row | open |
| McDonald's McDonald's | Quick service | Burgers · American | 208 Mohawk Trl | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 285 Federal St | open |
| Namaste Indian Nepalese Restaurant | Restaurant (service type not stated) | Indian · Asian | 286 Main St | open |
| New England Natural Bakers | Bakery | Bakery | 74 Fairview St E | open |
| New Fortune | Restaurant (service type not stated) | Chinese · Sushi · Japanese · Asian | 249 Mohawk Trl | open |
| Pete's Seafood Restaurant | Restaurant (service type not stated) | Seafood · American | 54 School St | open |
| Pierce Bros. Coffee Roasters | Coffee shop | Coffee | 76 Hope St | open |
| Posada's Tavern | Restaurant (service type not stated) | Mexican · American | 238 Main St | open |
| Rise Above Bakery | Bakery · Dessert | Bakery · Dessert | 282 Main St | open |
| Roberto's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 80 Federal St | open |
| Seymour The Pub | Bar · Casual dining | 5 Bank Row St | open | |
| Shelburne Falls Coffee Roasters Shelburne Falls Coffee Roasters | Coffee shop · Café | Coffee · Sandwiches | 100 Federal St | open |
| Smitty's Pub | Bar | 26 Chapman St | open | |
| Snows Ice Cream | Dessert | Ice cream / frozen desserts | 80 School St | open |
| Sofia's Pizza | Restaurant (service type not stated) | Pizza · Italian | 228 Federal St | open |
| Starbucks | Coffee shop | Coffee | 200 Mohawk Trl | open |
| Stone Soup Cafe | Café · Restaurant (service type not stated) | Coffee | 399 Main St | open |
| Stonewall bar and lounge | Bar | 238 Main St | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 251 Mohawk Trail | open |
| Subway Subway | Quick service · Other · Restaurant (service type not stated) | Sandwiches | 343 Federal St | open |
| Terrazza | Restaurant (service type not stated) · Casual dining | Italian · American | 244 Country Club Rd | open |
| Thai Blue Ginger | Restaurant (service type not stated) | Thai · Asian | 298 Main St | open |
| The Bear's Den Bar | Bar | 5 Bank Row | open | |
| The Brass Buckle | Restaurant (service type not stated) | Breakfast | 204 Main St | open |
| The Doc & Witch | Bar | 4 Ames St | open | |
| The People's Pint | Casual dining · Brewery / taproom · Bar | 24 Federal St | open | |
| The Root Cellar | Bar | 10 Fiske Ave | open | |
| The Wheelhouse | Bar | 10 Court Sq | open | |
| Tito's Taqueria | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 145 Federal St | open |
| Tito’s Greenfield | Restaurant (service type not stated) | Mexican | 416 Federal St | open |
| Victoria Bar | Bar | 4 Chapman St | open | |
| Village Pizza | Restaurant (service type not stated) | Pizza · Greek | 42 Bank Row | open |
| Wally's Underground Pub | Bar | 76 Ferrante Ave | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 138 Federal Street | open |
| Wild Roots | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 201 Main St | open |
| Wine Rack | Bar | 70 Main St | open | |
| Winterland | Bar | 76 Hope St | open | |
| wow frozen yogurt | Other · Dessert | Ice cream / frozen desserts | 145 Federal St | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 237 Mohawk Trail | open |
| Mesa Verde | Restaurant (service type not stated) | Mexican | 10 Fiske Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 40 | 36 | — | — | — | 4 | SIC1987 |
| 1995 | 38 | 34 | — | — | — | 4 | SIC1987 |
| 1996 | 40 | 35 | — | — | — | 5 | SIC1987 |
| 1997 | 48 | 42 | — | — | — | 6 | SIC1987 |
| 1998 | 49 | 38 | 23 | 8 | 6 | 8 | NAICS1997 |
| 1999 | 48 | 38 | 23 | 9 | 5 | 7 | NAICS1997 |
| 2000 | 47 | 37 | 19 | 10 | 7 | 7 | NAICS1997 |
| 2001 | 50 | 41 | 18 | 13 | 9 | 6 | NAICS1997 |
| 2002 | 46 | 38 | 18 | 15 | 4 | 5 | NAICS1997 |
| 2003 | 41 | 35 | 19 | 12 | 3 | 4 | NAICS2002 |
| 2004 | 44 | 40 | 20 | 16 | 3 | 2 | NAICS2002 |
| 2005 | 41 | 37 | 21 | 12 | 3 | 2 | NAICS2002 |
| 2006 | 42 | 37 | 20 | 13 | 3 | 3 | NAICS2002 |
| 2007 | 45 | 41 | 17 | 21 | 3 | 2 | NAICS2002 |
| 2008 | 44 | 40 | 20 | 16 | 4 | 2 | NAICS2007 |
| 2009 | 46 | 45 | 21 | 19 | 5 | 1 | NAICS2007 |
| 2010 | 50 | 48 | 22 | 19 | 7 | 1 | NAICS2007 |
| 2011 | 43 | 41 | 22 | 15 | 4 | 1 | NAICS2007 |
| 2012 | 47 | 44 | 23 | 17 | 4 | 2 | NAICS2012 |
| 2013 | 48 | 43 | 21 | 18 | 4 | 3 | NAICS2012 |
| 2014 | 49 | 44 | 19 | 18 | 7 | 3 | NAICS2012 |
| 2015 | 47 | 43 | 21 | 17 | 5 | 3 | NAICS2012 |
| 2016 | 49 | 45 | 22 | 17 | 6 | 3 | NAICS2012 |
| 2017 | 49 | 43 | 24 | 15 | 4 | 3 | NAICS2017 |
| 2018 | 51 | 45 | 23 | 16 | 6 | 3 | NAICS2017 |
| 2019 | 51 | 44 | 22 | 15 | 7 | 4 | NAICS2017 |
| 2020 | 50 | 43 | 24 | 12 | 7 | 4 | NAICS2017 |
| 2021 | 46 | 40 | 23 | 11 | 6 | 3 | NAICS2017 |
| 2022 | 51 | 45 | 25 | 12 | 8 | — | NAICS2022 |
| 2023 | 56 | 48 | 27 | 14 | 7 | 4 | NAICS2022 |