BMIE Market 01376

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,976 2020–2024 ACS 5-year estimate ±460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,340 2020–2024 ACS 5-year estimate ±232 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,247 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,503 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$55,652 2020–2024 ACS 5-year estimate ±6,600 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,115 2020–2024 ACS 5-year estimate ±123 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$249,400 2020–2024 ACS 5-year estimate ±18,268 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.1 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01376
Restaurants per 10,000 residents	15.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+20.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 4–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	37 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	46 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	19 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01376. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.38, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	45.8	46	40%	+18.3
Restaurant Opportunity Score	38.3	38	35%	+13.4
Market Momentum Score	19.4	19	25%	+4.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,976	60	40%	+24.1
Median household income (ACS)	55,652	23	40%	+9.0
Households (ACS)	2,340	63	20%	+12.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-14.3	16	35%	+5.7
Restaurants per 10,000 residents (lower = more room)	12.1	64	25%	+16.1
Population (ACS)	4,976	60	20%	+12.1
Median household income (ACS)	55,652	23	20%	+4.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 19 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-25	11	50%	+5.4
10-year restaurant growth	-14.3	16	30%	+4.9
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

American 7 · Ice cream / frozen desserts 4 · Breakfast 3 · Burgers 2 · Coffee 2 · Dessert 2 · Juice / smoothies 2 · Pizza 2 · Sandwiches 2 · Asian 1 · Bakery 1 · Chicken / wings 1 · Chinese 1 · Italian 1

By type

Restaurant (service type not stated) 16 · Bar 6 · Dessert 4 · Casual dining 3 · Brewery / taproom 2 · Café 2 · Juice, smoothie, tea 2 · Bakery 1 · Coffee shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Arthur Binaco & Merchant Llc	Restaurant (service type not stated)		37 3rd St	open
Black Cow Burger Bar	Restaurant (service type not stated)	Burgers	127 Avenue A	open
Brick and Feather Brewery	Brewery / taproom · Bar		78 11th St	open
Ce Ce's Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	53 Avenue A	open
Dreamhouse	Restaurant (service type not stated)	Breakfast · American	37 3rd St	open
Five Eyed Fox	Bar · Restaurant (service type not stated)		37 3rd St	open
Great Falls Harvest	Restaurant (service type not stated)	American	50 3rd St	open
Harvey's Harvey's	Restaurant (service type not stated) · Casual dining · Bar	American	166 Avenue A	open
JaDuke Scoops	Dessert	Ice cream / frozen desserts · Dessert	110 Industrial Blvd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	132 3Rd St	open
Pioneer Valley Brewery	Brewery / taproom		151 3rd St	open
Riff's North	Casual dining · Restaurant (service type not stated)	Burgers · American	166 Avenue A	open
Ritual Bowl	Juice, smoothie, tea	Juice / smoothies	109 Avenue A	open
Rocket Science, Llc	Restaurant (service type not stated)		78 3rd St	open
Scottys On the Hill	Restaurant (service type not stated)	Sandwiches	66 Unity St	open
Shady Glen	Restaurant (service type not stated)	American · Breakfast	7 Avenue A	open
St. Kaz	Bar		197 Avenue A	open
Subway	Other	Sandwiches	57 Avenue A	open
The Apprentice Restaurant	Restaurant (service type not stated) · Bakery	American · Bakery	Franklin County Technical School, 82 Industrial Blvd	open
The Brick Vic	Bar	Pizza	14 High St	open
The Country Creemee	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies · American	268 Millers Falls Rd	open
The Country Creemee	Dessert	Ice cream / frozen desserts · Dessert	52 Avenue A	open
The Rendezvous	Casual dining · Restaurant (service type not stated) · Bar		78 3rd St	open
The Upper Bend	Café · Restaurant (service type not stated)	Coffee · Breakfast	112 Avenue A	open
Turners Falls Pizza House	Restaurant (service type not stated)	Pizza · Italian	119 Avenue A	open
Twisters	Dessert	Ice cream / frozen desserts	52 Avenue A	open
two ghosts vinyl cafe	Café · Coffee shop	Coffee	104 Avenue A	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	5	—	—	—	3	SIC1987
1995	6	3	—	—	—	3	SIC1987
1996	7	3	—	—	—	4	SIC1987
1997	10	5	—	—	—	5	SIC1987
1998	10	5	1	3	1	5	NAICS1997
1999	13	7	1	5	1	6	NAICS1997
2000	11	5	1	4	—	6	NAICS1997
2001	8	3	1	2	—	5	NAICS1997
2002	12	6	1	4	1	5	NAICS1997
2003	11	5	1	2	2	5	NAICS2002
2004	11	7	2	2	3	3	NAICS2002
2005	9	6	1	2	3	2	NAICS2002
2006	11	8	3	2	3	2	NAICS2002
2007	12	9	3	4	2	2	NAICS2002
2008	12	9	5	3	1	2	NAICS2007
2009	11	9	6	2	1	2	NAICS2007
2010	10	8	5	2	1	2	NAICS2007
2011	11	9	6	2	1	2	NAICS2007
2012	9	8	7	—	1	1	NAICS2012
2013	8	7	6	—	1	1	NAICS2012
2014	9	8	6	1	1	1	NAICS2012
2015	10	8	6	1	1	1	NAICS2012
2016	9	7	5	1	1	1	NAICS2012
2017	9	8	6	—	—	—	NAICS2017
2018	10	8	6	—	—	—	NAICS2017
2019	11	8	6	—	—	—	NAICS2017
2020	12	7	5	—	—	—	NAICS2017
2021	11	7	5	—	—	—	NAICS2017
2022	9	6	4	—	—	—	NAICS2022
2023	9	6	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01376. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01347	2.6 mi	—
01354	2.9 mi	3	2020
01351	3.7 mi	2	2016
01301	3.8 mi	48	2023
01349	4.3 mi	1	2013
01342	4.7 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.