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BMIE Market 01349

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)741
2020–2024 ACS 5-year estimate ±242 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households359
2020–2024 ACS 5-year estimate ±113 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,091
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units496
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$75,033
2020–2024 ACS 5-year estimate ±14,479 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.6
2020–2024 ACS 5-year estimate ±12 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,230
2020–2024 ACS 5-year estimate ±262 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$297,700
2020–2024 ACS 5-year estimate ±55,132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area9.9 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 01349
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+100.0%
DERIVED: 2001 → 2006, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2003 → 2013, ZIP Code Business Patterns restaurants
Projected restaurants, 20180 (range 0–2)
FORECAST · linear trend v1 fitted to 1998–2013 (11 points, 0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score49 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score39 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score73 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score39.13940%+15.7
Restaurant Opportunity Score43.34335%+15.2
Market Momentum Score73.27325%+18.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 39 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)7412740%+10.9
Median household income (ACS)75,0335540%+22.1
Households (ACS)3593120%+6.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)13.55825%+14.6
Population (ACS)7412720%+5.4
Median household income (ACS)75,0335520%+11.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth1009650%+60.0
10-year restaurant growth03530%+13.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

American 2 · BBQ 1 · Cajun, Creole, Southern 1

By type

Bar 4 · Restaurant (service type not stated) 2 · Brewery / taproom 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
Cjs CafeRestaurant (service type not stated)29 E Main Stopen
Element Brewing CompanyBrewery / taproom · Winery / distillery / taproom · Bar16 Bridge Stopen
Miller's Pub Miller's PubBarAmerican25 E Main Stopen
North Village SmokehouseRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American32 Federal Stopen
Pub GeneralBar27 E Main Stopen
RT 63 RoadhouseBarRT 63open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994211SIC1987
1995211SIC1987
1996312SIC1987
1997211SIC1987
19982111NAICS1997
19993221NAICS1997
20002111NAICS1997
20012111NAICS1997
20022111NAICS1997
20032111NAICS2002
2004111NAICS2002
20053112NAICS2002
20063221NAICS2002
200722NAICS2002
200822NAICS2007
200922NAICS2007
201022NAICS2007
201111NAICS2007
20122111NAICS2012
20132111NAICS2012
201411NAICS2012
201511NAICS2012
201611NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01349. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
013472.2 mi
013513.4 mi22016
013803.4 mi
013443.8 mi32023
013764.3 mi62023
013544.4 mi32020
013794.5 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.