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BMIE Market 01344

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,703
2020–2024 ACS 5-year estimate ±194 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households715
2020–2024 ACS 5-year estimate ±74 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,498
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units654
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$77,656
2020–2024 ACS 5-year estimate ±9,449 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.3
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,163
2020–2024 ACS 5-year estimate ±213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$271,800
2020–2024 ACS 5-year estimate ±20,138 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area13.8 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01344
Restaurants per 10,000 residents6.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-25.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+0.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 1–4)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score37 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score49 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score35 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score22 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 37 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score48.94940%+19.6
Restaurant Opportunity Score35.13535%+12.3
Market Momentum Score21.82225%+5.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,7034240%+16.7
Median household income (ACS)77,6565940%+23.6
Households (ACS)7154320%+8.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 35 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-251235%+4.1
Restaurants per 10,000 residents (lower = more room)17.64425%+11.0
Population (ACS)1,7034220%+8.3
Median household income (ACS)77,6565920%+11.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 22 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-251150%+5.4
10-year restaurant growth-251230%+3.5
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Coffee 3 · American 1 · Bakery 1 · Breakfast 1 · Dessert 1 · Italian 1 · Juice / smoothies 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 3 · Bakery 2 · Café 2 · Coffee shop 2 · Dessert 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1 · Quick service 1

NameTypeCuisineAddressStatus
Bagels N' MoreBakeryBakery · Breakfast7 W Main Stopen
Christina's PizzeriaRestaurant (service type not stated)Pizzafrench king highwayopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee63 French King Hwyopen
French King Restaurant and MotelRestaurant (service type not stated)American · Italian129 French King Hwyopen
The Crooked Tap CafeSpecialty food shop · Quick service · CaféSandwiches · Coffee7 W Main Stopen
WeatherheadsCoffee shop · CaféCoffee63 French King Hwyopen
Zilinski Maple SyrupRestaurant (service type not stated) · Other20 E Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199533SIC1987
199611SIC1987
199711SIC1987
1998111NAICS1997
1999111NAICS1997
2000222NAICS1997
2001222NAICS1997
2002222NAICS1997
2003222NAICS2002
2004333NAICS2002
2005222NAICS2002
2006222NAICS2002
2007333NAICS2002
2008222NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
201233111NAICS2012
201344211NAICS2012
201432111NAICS2012
201532111NAICS2012
201643211NAICS2012
201733NAICS2017
201844NAICS2017
201933NAICS2017
202033NAICS2017
202133NAICS2017
202233NAICS2022
202333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01344. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
013802.0 mi
013493.8 mi12013
013544.2 mi32020
013604.6 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.