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BMIE Market 01342

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,267
2020–2024 ACS 5-year estimate ±324 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households447
2020–2024 ACS 5-year estimate ±125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,492
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units518
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$109,205
2020–2024 ACS 5-year estimate ±71,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age41.4
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,698
2020–2024 ACS 5-year estimate ±305 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$443,000
2020–2024 ACS 5-year estimate ±84,423 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area18.4 sq mi
Census Gazetteer 2020
Restaurants2
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 01342
Restaurants per 10,000 residents6.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+100.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+100.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+100.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20212 (range 1–3)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.1 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score70 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score56 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score69 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score92 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score55.95640%+22.4
Restaurant Opportunity Score69.26935%+24.2
Market Momentum Score92.19225%+23.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,2673640%+14.5
Median household income (ACS)109,2058640%+34.5
Households (ACS)4473520%+6.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth1009235%+32.2
Restaurants per 10,000 residents (lower = more room)15.85025%+12.5
Population (ACS)1,2673620%+7.3
Median household income (ACS)109,2058620%+17.2
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth1009650%+48.0
10-year restaurant growth1009230%+27.6
20-year restaurant growth1008220%+16.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

Asian 1 · Bakery 1 · Breakfast 1 · Chinese 1 · Coffee 1 · Dessert 1 · Hot dogs 1 · Sandwiches 1

By type

Restaurant (service type not stated) 2 · Bakery 1 · Bar 1 · Café 1 · Casual dining 1 · Dessert 1 · Food truck 1

NameTypeCuisineAddressStatus
Bittersweet Bakery & CafeBakery · CaféBakery · Coffee · Breakfast470 Greenfield Rdopen
Champney's Restaurant & TavernRestaurant (service type not stated) · Casual dining · Bar81 Old Main Stopen
Mike’s Snack ShackFood truckSandwiches · Hot dogs564 Greenfield Rdopen
Richardson's Candy KitchenDessertDessert500 Greenfield Rdopen
The WokRestaurant (service type not stated)Chinese · Asian723 Greenfield Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199611SIC1987
199711SIC1987
1998111NAICS1997
1999111NAICS1997
2000111NAICS1997
2001111NAICS1997
2002111NAICS1997
2003111NAICS2002
2004111NAICS2002
2005111NAICS2002
2006111NAICS2002
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
2012111NAICS2012
2013111NAICS2012
20142211NAICS2012
20152211NAICS2012
20162211NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01342. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
013514.5 mi22016
013764.7 mi62023
013734.7 mi142023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.