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BMIE Market 01373

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,860
2020–2024 ACS 5-year estimate ±399 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,342
2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count4,600
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,076
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$106,413
2020–2024 ACS 5-year estimate ±11,509 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age53.3
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,224
2020–2024 ACS 5-year estimate ±199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$413,500
2020–2024 ACS 5-year estimate ±34,977 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area23.1 sq mi
Census Gazetteer 2020
Restaurants14
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01373
Restaurants per 10,000 residents21.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+16.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+40.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+133.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202812 (range 7–17)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score60 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score71 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score55 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score51 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score70.67140%+28.2
Restaurant Opportunity Score55.35535%+19.4
Market Momentum Score50.65125%+12.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4,8606040%+24.0
Median household income (ACS)106,4138540%+33.9
Households (ACS)2,3426320%+12.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth16.76035%+21.1
Restaurants per 10,000 residents (lower = more room)28.82125%+5.3
Population (ACS)4,8606020%+12.0
Median household income (ACS)106,4138520%+17.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth16.76030%+18.0
20-year restaurant growth405820%+11.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (34)

By cuisine

American 10 · Pizza 4 · Sandwiches 4 · Dessert 3 · Italian 3 · Ice cream / frozen desserts 2 · Asian 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Coffee 1 · Latin American (other) 1 · Mexican 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 20 · Bar 7 · Dessert 5 · Brewery / taproom 4 · Casual dining 3 · Other 3 · Quick service 3 · Specialty food shop 2 · Bakery 1 · Coffee shop 1 · Food truck 1

NameTypeCuisineAddressStatus
5&10 Breakfast ClubRestaurant (service type not stated)265 Greenfield Rdopen
5J Creamee & FarmstandFood truck · DessertIce cream / frozen desserts · American255 River Rdopen
After WorksBar2C Elm Stopen
Bayside OystersRestaurant (service type not stated)Seafood · AmericanLittle Bayopen
Ben & Jerry's Ben & Jerry'sDessert · BarDessert25 Greenfield Rdopen
Berkshire Brewing CompanyBrewery / taproom · Casual dining · Bar12 Railroad Stopen
Bueno Y Sano Bueno Y SanoRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)2 Elm Stopen
Chandler's RestaurantRestaurant (service type not stated)American25 Greenfield Rdopen
Ciesluk's MarketSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches55C N Main Stopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee1 Greenfield Rdopen
Gianni Fig's RistoranteRestaurant (service type not stated) · Casual diningItalian · American6 Elm Stopen
Golden China RestaurantRestaurant (service type not stated)Chinese · Asian45B S Main Stopen
Gonomad CafeRestaurant (service type not stated)4A Sugarloaf Stopen
Hillside PizzaRestaurant (service type not stated)Pizza25 Greenfield Rdopen
Hillside Pizza Hillside PizzaRestaurant (service type not stated)Pizza · American265 Greenfield Rdopen
Holiday PizzaRestaurant (service type not stated)Pizza · Italian3 Elm Stopen
Hotel WarrenBar13 Elm Stopen
International Cafe and DeliSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches39 Thayer Stopen
KD's Tasty Eats & TreatsOtherSandwiches222 Greenfield Rdopen
Leo's TableRestaurant (service type not stated)Breakfast · American55 N Main St Unit aopen
Monarch's RestaurantRestaurant (service type not stated)Americanopen
PopcornopolisOther · DessertDessert25 Greenfield Rdopen
Powder Hollow Brewery Powder Hollow BreweryBrewery / taproom · Bar25 Greenfield Rdopen
S. Deerfield PizzeriaRestaurant (service type not stated)Pizza · Italian4 Sugarloaf Stopen
Simmers CreamyDessertIce cream / frozen desserts255 River Rdopen
SubwayOtherSandwiches1 Greenfield Rdopen
The Local MotiveRestaurant (service type not stated)282 Greenfield Rdopen
The Tavern Sports BarBar2C Elm Stopen
Tree House Brewing Company Tree House Brewing CompanyBrewery / taproom · Bar1 Community Plopen
Tree House Western MassachusettsBrewery / taproom1 Community Plopen
Whately DinerCasual dining · Restaurant (service type not stated)American372 State Rdopen
Whately Truck Stop Roady'sRestaurant (service type not stated)372 State Rd US-5open
Wolfie's RestaurantRestaurant (service type not stated)American52 S Main Stopen
Zack's BBQRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American20 Elm Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199476———1SIC1987
199586———2SIC1987
1996107———3SIC1987
19971110———1SIC1987
1998121183—1NAICS1997
1999131293—1NAICS1997
2000121174—1NAICS1997
2001111073—1NAICS1997
2002131073—2NAICS1997
2003131082—2NAICS2002
200411862—2NAICS2002
200511853—2NAICS2002
200612963—2NAICS2002
20071295311NAICS2002
20081294321NAICS2007
200913104421NAICS2007
201013104331NAICS2007
201114105232NAICS2007
201216137242NAICS2012
201314127142NAICS2012
201416147342NAICS2012
201514127322NAICS2012
201614127322NAICS2012
2017131264——NAICS2017
2018151484——NAICS2017
2019131063——NAICS2017
20209843——NAICS2017
202110953——NAICS2017
2022161594——NAICS2022
2023151485——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01373. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
010932.6 mi22016
013753.6 mi92023
010664.3 mi12016
013424.7 mi22016
013414.9 mi12015
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.