BMIE Market 01510

Worcester County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,563 2020–2024 ACS 5-year estimate ±33 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,758 2020–2024 ACS 5-year estimate ±343 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,606 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,397 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$89,781 2020–2024 ACS 5-year estimate ±9,660 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,402 2020–2024 ACS 5-year estimate ±76 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$387,300 2020–2024 ACS 5-year estimate ±18,846 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.7 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01510
Restaurants per 10,000 residents	14.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+4.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-4.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+15.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 18–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01510. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.8	76	40%	+30.3
Restaurant Opportunity Score	61.4	61	35%	+21.5
Market Momentum Score	28.6	29	25%	+7.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,563	77	40%	+30.9
Median household income (ACS)	89,781	73	40%	+29.2
Households (ACS)	6,758	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	4.8	50	35%	+17.3
Restaurants per 10,000 residents (lower = more room)	14.1	56	25%	+14.0
Population (ACS)	15,563	77	20%	+15.4
Median household income (ACS)	89,781	73	20%	+14.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	4.8	50	30%	+14.9
20-year restaurant growth	-4.4	19	20%	+3.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (55)

By cuisine

Coffee 10 · Pizza 7 · Sandwiches 7 · American 6 · Dessert 4 · Italian 4 · Asian 3 · Brazilian 3 · Chinese 3 · Latin American (other) 3 · Bakery 2 · Burgers 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Thai 2 · Breakfast 1 · Mediterranean 1 · Mexican 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 24 · Quick service 11 · Bar 10 · Coffee shop 7 · Café 6 · Casual dining 5 · Dessert 5 · Bakery 4 · Specialty food shop 3 · Delivery-focused 2 · Juice, smoothie, tea 2 · Other 2 · Brewery / taproom 1 · Buffet 1

Name	Type	Cuisine	Address	Status
9 Lincoln Lounge	Bar		9 Lincoln St	open
BellaCakes	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1 High St	open
Brazilian Flavor Bakery	Bakery	Brazilian · Latin American (other) · Bakery	2 Water St	open
Brothers Pizza	Restaurant (service type not stated)	Pizza · Italian	165 High St	open
Burditt Hill General Store	Other	Sandwiches	363 Main St	open
Bushel 'N Peck Bushel 'N Peck - Grafton	Specialty food shop · Quick service	Sandwiches · American	120 Union St	open
Cafe de Minas	Bakery · Café	Brazilian · Coffee · Bakery	282 High St	open
Clinton Gourmet	Restaurant (service type not stated)	Chinese	1075 Main St	open
Coffee N more	Restaurant (service type not stated)		531 Main St, Clinton, MA 01510-2411, United States	open
Coffeelands	Coffee shop · Restaurant (service type not stated) · Café	Coffee	50 High St	open
Colonial Tea House	Restaurant (service type not stated)		180 Church St	open
Crystal Club	Bar		343 Main St	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	655 High St 655 High St	open
Delicias da Nossa Terra	Buffet	Brazilian · Latin American (other)	9 Sterling St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	610 Main St	open
Dunkin' Dunkin'	Quick service · Dessert · Coffee shop · Bakery	Coffee · Dessert	493 Main St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1044 Main St	open
Fung Wong	Restaurant (service type not stated)	Chinese	844 High St	open
Hometown Tavern	Bar		301 High St	open
John's Sandwich Shop	Specialty food shop · Quick service	Sandwiches · Breakfast	727 Main St	open
Katie's Lunch Box	Quick service		214 Sterling St	open
Kings Pizza	Restaurant (service type not stated)	Pizza	9 Sterling St	open
Lou's Diner	Casual dining · Restaurant (service type not stated)	American	100 Chestnut St	open
Lucky House	Restaurant (service type not stated) · Casual dining	Chinese · American · Asian	165 High St	open
McDonald's McDonald's	Quick service	Burgers · American	1040 Main St	open
Mr Z's Pizza	Restaurant (service type not stated)	Pizza · Italian	267 High St	open
Old Timer Restaurant	Restaurant (service type not stated)		155 Church St	open
P and S Pizza House	Restaurant (service type not stated)	Pizza · Sandwiches	319 High St	open
pams place	Coffee shop	Coffee	382 Water St	open
Polish American Veterans Clinton, MA	Bar · Restaurant (service type not stated)		292 Green St	open
Primo Pizza Primo Pizza	Delivery-focused	Pizza · Italian	1175 Main St	open
Ringside Cafe	Bar		2 Water St	open
Ristorante Via Alto 27	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse · Italian · American	27 High St	open
Sabor Latino Restaurant	Restaurant (service type not stated)		242 High St	open
Sam's Homemade	Specialty food shop · Quick service	Sandwiches · American	32 Elm St	open
Similan	Restaurant (service type not stated)	Thai · Vietnamese · Asian	1175 Main St	open
Simple Man Saloon and Grill	Casual dining · Bar		119 High St #2510	open
Spruce Street Tavern	Bar · Casual dining		68 Spruce St	open
Sterling Street Brewery	Brewery / taproom · Bar		175 Sterling St	open
Subway	Other	Sandwiches	1175 Main St	open
Sunshine Cafe	Café	Coffee	310 High St	open
T C Lando's Sub and Pizzeria TC Lando's	Restaurant (service type not stated)	Sandwiches · Pizza	104 Sterling St	open
Taco Bell	Quick service		1044 Main St	open
Taqueria El Amigo 3	Restaurant (service type not stated)	Mexican · Latin American (other)	1 High St	open
Tea4USA	Coffee shop	Coffee	160 Park St	open
Thai Time Restaurant	Restaurant (service type not stated)	Thai · Asian	180 Church St	open
The Fountain	Dessert	Dessert	138 High St	open
The Pressed'O	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	138 High St	open
The Vegan Nest Cafe	Café · Restaurant (service type not stated)	Vegetarian · Coffee	54 High St	open
The Way Cafe Christian Coffeehouse	Café · Coffee shop	Coffee	34 Walnut St	open
Travinator's Chill Zone	Bar		176 Church St	open
Vilanova Seafood	Restaurant (service type not stated)	Seafood	23 Coachlace St	open
Wendy's Wendy's	Quick service		860 Main Street	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	860 Main St	open
Zaytoon Restaurant	Restaurant (service type not stated)	Mediterranean · Middle Eastern	72 High St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	19	—	—	—	8	SIC1987
1995	25	18	—	—	—	7	SIC1987
1996	25	18	—	—	—	7	SIC1987
1997	32	19	—	—	—	13	SIC1987
1998	32	22	8	10	4	10	NAICS1997
1999	30	21	7	8	6	9	NAICS1997
2000	27	19	7	7	5	8	NAICS1997
2001	29	20	7	8	5	9	NAICS1997
2002	34	23	9	9	5	9	NAICS1997
2003	33	23	8	10	5	8	NAICS2002
2004	36	27	10	12	5	8	NAICS2002
2005	36	26	9	13	4	9	NAICS2002
2006	33	23	6	13	4	9	NAICS2002
2007	33	23	6	13	4	10	NAICS2002
2008	31	22	7	11	4	7	NAICS2007
2009	30	21	6	11	4	7	NAICS2007
2010	30	20	6	10	4	8	NAICS2007
2011	31	20	5	10	5	8	NAICS2007
2012	29	19	5	9	5	8	NAICS2012
2013	30	21	9	7	5	7	NAICS2012
2014	27	19	8	7	4	6	NAICS2012
2015	30	22	10	7	5	6	NAICS2012
2016	30	22	9	8	5	6	NAICS2012
2017	32	22	9	9	4	8	NAICS2017
2018	34	24	11	9	4	7	NAICS2017
2019	32	23	9	9	5	6	NAICS2017
2020	29	20	8	8	4	6	NAICS2017
2021	27	19	8	7	4	5	NAICS2017
2022	27	20	9	7	4	5	NAICS2022
2023	28	22	8	8	6	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01510. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01561	2.3 mi	1	2016
01503	3.4 mi	6	2023
01505	4.1 mi	6	2023
01740	4.9 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.