BMIE Market 01568

Worcester County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,011 2020–2024 ACS 5-year estimate ±137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,924 2020–2024 ACS 5-year estimate ±181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,480 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,808 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$160,417 2020–2024 ACS 5-year estimate ±34,939 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.7 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$948 2020–2024 ACS 5-year estimate ±599 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$574,700 2020–2024 ACS 5-year estimate ±43,609 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	21.2 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01568
Restaurants per 10,000 residents	12.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01568. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.30, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.2	79	40%	+31.7
Restaurant Opportunity Score	67.8	68	35%	+23.7
Market Momentum Score	34.2	34	25%	+8.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,011	67	40%	+27.0
Median household income (ACS)	160,417	97	40%	+38.9
Households (ACS)	2,924	67	20%	+13.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.1	55	35%	+19.2
Restaurants per 10,000 residents (lower = more room)	12.5	62	25%	+15.6
Population (ACS)	8,011	67	20%	+13.5
Median household income (ACS)	160,417	97	20%	+19.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.1	19	50%	+9.7
10-year restaurant growth	11.1	55	30%	+16.5
20-year restaurant growth	11.1	40	20%	+8.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

Coffee 5 · American 4 · Juice / smoothies 3 · Breakfast 2 · Dessert 2 · Ice cream / frozen desserts 2 · Italian 2 · Pizza 2 · Asian 1 · Latin American (other) 1 · Mexican 1

By type

Restaurant (service type not stated) 10 · Bar 5 · Café 4 · Coffee shop 4 · Dessert 3 · Juice, smoothie, tea 3 · Casual dining 2 · Bakery 1 · Brewery / taproom 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Cote's Kitchen	Restaurant (service type not stated)	Breakfast · American	3 Farm St	open
Dunkin Donuts Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	10 Hartford Ave	open
Fired Up And On The Go Wood Fired Mobile Pizza Oven	Restaurant (service type not stated)		66 W Main St	open
Good 2 Go Cafe & Creamery	Casual dining · Café · Restaurant (service type not stated) · Juice, smoothie, tea · Dessert · Bar	Coffee · American · Juice / smoothies · Ice cream / frozen desserts	66 W Main St	open
Jade Garden	Restaurant (service type not stated)	Asian	113 Main St Ste 1621	open
Jeff's Artisan Bakeshop	Restaurant (service type not stated)		16 Hopkinton Rd	open
JJ's Ice Cream Shoppe	Dessert	Ice cream / frozen desserts · Dessert	167 Milford St	open
Main Street Pizza	Restaurant (service type not stated)	Pizza · Italian	113 Main St	open
Maya Mexican Cocina & Tekila Bar	Bar	Mexican · Latin American (other)	118 Main St	open
Red Barn Coffee Roasters Red Barn Coffee Roasters, Inc.	Coffee shop · Café · Restaurant (service type not stated) · Juice, smoothie, tea	Coffee · Juice / smoothies	7 Walker Dr	open
Remembering Rebecca's Place 3	Restaurant (service type not stated)	Breakfast	3 Farm St	open
Rose Garden Restaurant & Pub	Casual dining · Bar	American	16 Milford St	open
Rushford & Sons Brewhouse	Brewery / taproom · Bar		8 Grove St	open
Soul Fuel Cafe	Coffee shop · Café	Coffee	1 Church St	open
The Little Coffee Bean	Coffee shop · Café	Coffee	113 Main St	open
The Rose Room Revue	Bar			open
Three Seasons Restaurant @ BVT	Restaurant (service type not stated) · Quick service	American		open
Upton House of Pizza	Restaurant (service type not stated)	Pizza · Italian	6 Milford St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	4	—	—	—	1	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	9	6	3	2	1	2	NAICS1997
1999	8	5	3	2	—	1	NAICS1997
2000	9	6	3	2	1	1	NAICS1997
2001	9	5	3	1	1	1	NAICS1997
2002	8	6	2	3	1	1	NAICS1997
2003	11	9	2	5	2	1	NAICS2002
2004	11	8	2	4	2	2	NAICS2002
2005	11	8	2	4	2	2	NAICS2002
2006	9	7	—	4	3	2	NAICS2002
2007	10	8	1	3	4	2	NAICS2002
2008	11	9	1	2	6	2	NAICS2007
2009	11	9	1	2	5	2	NAICS2007
2010	11	9	1	2	5	2	NAICS2007
2011	10	9	2	2	4	1	NAICS2007
2012	11	11	4	3	4	—	NAICS2012
2013	9	9	3	3	3	—	NAICS2012
2014	8	8	3	2	3	—	NAICS2012
2015	9	9	3	2	4	—	NAICS2012
2016	11	11	3	4	4	—	NAICS2012
2017	10	10	3	—	5	—	NAICS2017
2018	12	11	3	3	5	—	NAICS2017
2019	11	11	3	3	5	—	NAICS2017
2020	9	9	3	—	5	—	NAICS2017
2021	12	11	3	—	6	—	NAICS2017
2022	12	11	3	3	5	—	NAICS2022
2023	11	10	3	3	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01568. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01534	3.3 mi	3	2023
01560	3.5 mi	3	2018
01519	4.2 mi	7	2023
01757	4.5 mi	70	2023
01748	4.7 mi	18	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.