BMIE Market 01748
Middlesex County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 19,358 2020–2024 ACS 5-year estimate ±35 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,660 2020–2024 ACS 5-year estimate ±208 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 14,925 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,128 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $222,801 2020–2024 ACS 5-year estimate ±21,775 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,641 2020–2024 ACS 5-year estimate ±361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $802,700 2020–2024 ACS 5-year estimate ±38,905 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 26.2 sq mi Census Gazetteer 2020 |
| Restaurants | 18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01748 |
| Restaurants per 10,000 residents | 9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +260.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 18 (range 13–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 88 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 44 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 01748. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 87.8 | 88 | 40% | +35.1 |
| Restaurant Opportunity Score | 76.9 | 77 | 35% | +26.9 |
| Market Momentum Score | 44.5 | 44 | 25% | +11.1 |
Consumer Market Score: 88 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 19,358 | 81 | 40% | +32.3 |
| Median household income (ACS) | 222,801 | 99 | 40% | +39.7 |
| Households (ACS) | 6,660 | 79 | 20% | +15.7 |
Restaurant Opportunity Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 20 | 63 | 35% | +22.1 |
| Restaurants per 10,000 residents (lower = more room) | 9.3 | 75 | 25% | +18.7 |
| Population (ACS) | 19,358 | 81 | 20% | +16.2 |
| Median household income (ACS) | 222,801 | 99 | 20% | +19.9 |
Market Momentum Score: 44 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -18.2 | 14 | 50% | +7.0 |
| 10-year restaurant growth | 20 | 63 | 30% | +18.9 |
| 20-year restaurant growth | 200 | 93 | 20% | +18.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (44)
By cuisine
Coffee 13 · American 7 · Bakery 6 · Pizza 6 · Dessert 5 · Italian 5 · Breakfast 2 · Ice cream / frozen desserts 2 · Japanese 2 · Sushi 2 · British / Irish pub food 1 · Burgers 1 · Chinese 1 · European 1 · Hot dogs 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1
By type
Restaurant (service type not stated) 20 · Coffee shop 9 · Bakery 8 · Café 8 · Bar 7 · Dessert 6 · Casual dining 5 · Quick service 4 · Brewery / taproom 2 · Winery / distillery / taproom 2 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 110 Grill 110 Grill | Restaurant (service type not stated) · Casual dining · Bar | American | 1 Lumber St | open |
| 2 Ya, Inc. Dba Mooyah Burgers, Fries & Shakes | Restaurant (service type not stated) | 1 Ash St | open | |
| ARCOS Cucina + Bar | Restaurant (service type not stated) | Italian · European | 42 Main St | open |
| Beale Bar | Bar | American · Sushi · Japanese | 209 W Main St | open |
| Bill's Downtown Pizzeria Kitchen and Grille | Restaurant (service type not stated) · Casual dining | Pizza · American | 14 Main St | open |
| Bison Burger | Restaurant (service type not stated) | Burgers | 22 South St | open |
| Bittersweet Co. | Café | Coffee | 28 Main St | open |
| Blue Square Pizza | Quick service · Restaurant (service type not stated) | Pizza · Italian | 30 Main St | open |
| Boundless Bakery | Bakery | Bakery | 71 W Main St | open |
| Carbone's Restaurant | Restaurant (service type not stated) | Italian | 280 Cedar St | open |
| Cornell's Irish Pub | Bar | British / Irish pub food | 229 Hayden Rowe St | open |
| Crust & Co. Pizza | Restaurant (service type not stated) | Pizza · Italian | 77 W Main St | open |
| Dino's Pizza | Restaurant (service type not stated) | Pizza | West Main St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 70 Main St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 76 South St | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 78 W Main St | open |
| Dynasty Chinese Restaurant | Restaurant (service type not stated) | Chinese | 77 W Main St | open |
| Hillers Pizzas | Restaurant (service type not stated) | Pizza | 77 W Main St | open |
| Hop-Yo | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies · Dessert | 36 Main St | open |
| Hopkinton Gourmet | Coffee shop | Coffee | 43 Main St | open |
| Juniper Farms Ice Cream | Dessert | Ice cream / frozen desserts | 61 Main St | open |
| Ko Sushi & Grill | Casual dining · Bar | Japanese · Sushi | 25 Hayward St | open |
| Muffin House Cafe Muffin House Cafe | Bakery · Coffee shop · Café | Bakery · Coffee | 43 Main St | open |
| Orale Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 22 Main St | open |
| Our Time Memory Cafe | Café | Coffee | 13 Main St | open |
| PattiCakes of Hopkinton | Bakery · Dessert | Dessert · Bakery | 1 Robbern Rd | open |
| Public House Sturbridge Mass | Restaurant (service type not stated) · Bar | 131 Main St | open | |
| Quattro | Restaurant (service type not stated) | Italian | 22 South St | open |
| Rapscallion Rapscallion | Brewery / taproom | 22 South St | open | |
| Red Barn Coffee At Angel's Cafe | Coffee shop · Café | Coffee · American | 285 W Main St | open |
| Red Barn Coffee Roasters | Coffee shop | Coffee | 285 W Main St | open |
| Sage And Stone | Restaurant (service type not stated) | 6 Church St | open | |
| Snappy Dogs | Food truck | Hot dogs · American | 61 Main St | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 167 W Main St | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | open | |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 85 W Main St | open |
| Start Line Brewing Co | Brewery / taproom · Bar | 151R Hayden Rowe St | open | |
| The Donut Stand | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 22 South St | open |
| The Spoon | Casual dining · Café · Restaurant (service type not stated) | Breakfast · American · Coffee | 1 LUMBER, SUIT 102 | open |
| The Spoonery | Casual dining · Restaurant (service type not stated) | American · Breakfast | 1 Lumber St | open |
| The Vin Bin Hopkinton | Bar · Winery / distillery / taproom · Restaurant (service type not stated) | 22 South St | open | |
| Trinchero Family Estates | Winery / distillery / taproom | 222 Lumber St | open | |
| United Food Business Inc | Restaurant (service type not stated) | 30 Main St | open | |
| Zio's Bistro | Restaurant (service type not stated) | Thai · Asian | 15 Main St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 6 | 5 | — | — | — | 1 | SIC1987 |
| 1995 | 8 | 8 | — | — | — | — | SIC1987 |
| 1996 | 11 | 9 | — | — | — | 2 | SIC1987 |
| 1997 | 18 | 16 | — | — | — | 2 | SIC1987 |
| 1998 | 15 | 8 | 6 | 1 | 1 | 1 | NAICS1997 |
| 1999 | 13 | 9 | 5 | 3 | 1 | 1 | NAICS1997 |
| 2000 | 12 | 8 | 5 | 2 | 1 | 1 | NAICS1997 |
| 2001 | 9 | 5 | 4 | 1 | — | 1 | NAICS1997 |
| 2002 | 13 | 6 | 5 | — | 1 | 1 | NAICS1997 |
| 2003 | 10 | 6 | 4 | 1 | 1 | 1 | NAICS2002 |
| 2004 | 11 | 6 | 4 | — | 2 | 1 | NAICS2002 |
| 2005 | 14 | 9 | 4 | 1 | 4 | 1 | NAICS2002 |
| 2006 | 18 | 12 | 5 | 3 | 4 | 2 | NAICS2002 |
| 2007 | 26 | 15 | 7 | 2 | 6 | 2 | NAICS2002 |
| 2008 | 27 | 14 | 6 | 3 | 5 | 2 | NAICS2007 |
| 2009 | 26 | 14 | 7 | 2 | 5 | 1 | NAICS2007 |
| 2010 | 25 | 14 | 7 | 3 | 4 | 1 | NAICS2007 |
| 2011 | 25 | 14 | 7 | 2 | 5 | 1 | NAICS2007 |
| 2012 | 21 | 13 | 7 | 2 | 4 | 1 | NAICS2012 |
| 2013 | 24 | 15 | 8 | 3 | 4 | — | NAICS2012 |
| 2014 | 26 | 16 | 8 | 4 | 4 | — | NAICS2012 |
| 2015 | 29 | 19 | 8 | 6 | 5 | 1 | NAICS2012 |
| 2016 | 29 | 18 | 7 | 5 | 6 | 1 | NAICS2012 |
| 2017 | 35 | 21 | 8 | 5 | 8 | — | NAICS2017 |
| 2018 | 37 | 22 | 8 | 6 | 8 | — | NAICS2017 |
| 2019 | 30 | 18 | 8 | 5 | 5 | — | NAICS2017 |
| 2020 | 29 | 18 | 8 | 5 | 5 | — | NAICS2017 |
| 2021 | 17 | 15 | 8 | 3 | 4 | — | NAICS2017 |
| 2022 | 19 | 17 | 7 | 3 | 6 | — | NAICS2022 |
| 2023 | 20 | 18 | 8 | 3 | 7 | — | NAICS2022 |