BMIE Market 01746

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,094 2020–2024 ACS 5-year estimate ±24 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,684 2020–2024 ACS 5-year estimate ±284 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,547 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,087 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$159,817 2020–2024 ACS 5-year estimate ±8,576 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,821 2020–2024 ACS 5-year estimate ±225 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$650,300 2020–2024 ACS 5-year estimate ±19,946 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.7 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01746
Restaurants per 10,000 residents	9.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.40) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01746. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.40, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.8	85	40%	+33.9
Restaurant Opportunity Score	61.8	62	35%	+21.6
Market Momentum Score	32.3	32	25%	+8.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,094	77	40%	+30.7
Median household income (ACS)	159,817	97	40%	+38.8
Households (ACS)	5,684	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.7	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	8.0	81	25%	+20.1
Population (ACS)	15,094	77	20%	+15.4
Median household income (ACS)	159,817	97	20%	+19.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-7.7	20	30%	+5.9
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

Coffee 6 · Dessert 5 · Pizza 5 · Bakery 4 · American 3 · Sandwiches 3 · Asian 1 · Breakfast 1 · Chinese 1 · Ice cream / frozen desserts 1 · Indian 1 · Juice / smoothies 1 · Latin American (other) 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 21 · Bakery 5 · Café 5 · Dessert 5 · Casual dining 4 · Quick service 4 · Bar 3 · Coffee shop 2 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Anthony's on the Green	Restaurant (service type not stated) · Casual dining · Bar		212 Prentice St	open
Au Lieu Personal Dining	Restaurant (service type not stated)		85 Bonney Dr	open
Bakery Concepts Industries	Bakery · Dessert	Bakery · Dessert	83 Hanlon Rd	open
Barstool Bites	Restaurant (service type not stated)		414 Washington St	open
Bazels Sub and Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	1568 Washington St	open
Bertucci's Brick Oven Pizza & Pasta	Restaurant (service type not stated)	Pizza	414 Washington St	open
Broad Hill Vineyards	Winery / distillery / taproom		583 Winter St	open
Casey's Pub	Bar · Casual dining		81 Railroad St	open
Caseys Public House	Restaurant (service type not stated) · Quick service · Bar		7 Maple St	open
Central Cafe	Café	Coffee	100 Central St	open
Coffee Haven	Café · Coffee shop · Bakery	Coffee · Bakery	76 Railroad St	open
Del Terruño	Restaurant (service type not stated)	Steakhouse · Latin American (other)	23 Water St	open
Dream Breakfast & Lunch	Café	Coffee · Breakfast · American	770 Washington St	open
Dunkin Donuts Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	441 Washington St	open
Foodgod Truffle Fries	Restaurant (service type not stated)		414 Washington St	open
Gaetano's Bakery	Bakery	Bakery	412 Washington St	open
Holliston Grill Breakfast & Lunch	Casual dining · Restaurant (service type not stated)	American	802 Washington St	open
Holliston House of Pizza	Restaurant (service type not stated)	Pizza	459 Washington St, 459 Washington St	open
Jasper Hill Cafe & Bistro	Café	Coffee	770 Washington St	open
Jing's Garden	Restaurant (service type not stated)	Chinese	459 Washington St	open
Larray's Loaded Mac	Restaurant (service type not stated)		414 Washington St	open
Mangia Neopolitan Pizza	Restaurant (service type not stated)	Pizza	459 Washington St Unit B	open
Mariah's Cookies	Restaurant (service type not stated)		414 Washington St	open
Mjm Mccarthy Corporation	Restaurant (service type not stated)		81 Railroad St	open
Nascar Refuel	Restaurant (service type not stated)		414 Washington St	open
Pejamajo Cafe	Café	Coffee	770 Washington St	open
Perkins American Food Co.	Bakery	Bakery	350 Norfolk St	open
Pure Sugar Candy	Dessert	Dessert	89 Cross St	open
SpiceNsoul Boston	Restaurant (service type not stated)	Indian · Vegetarian	44 Ruthellen Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	459 Washington St Unit C	open
T.C. Scoops	Dessert	Ice cream / frozen desserts · Dessert	100 Central St	open
Table Top Pizza Holliston	Restaurant (service type not stated)	Pizza	100 Central St	open
The Candy Cottage	Dessert	Dessert	44 Central St	open
The Corner Market	Restaurant (service type not stated) · Casual dining	American · Sandwiches	12 Concord St	open
Upton Tea Imports	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	100 Jeffrey Ave #1	open
Wow Bao Wing Squad	Restaurant (service type not stated) · Quick service	Asian	Holliston, MA 1746	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	9	8	3	3	2	1	NAICS1997
1999	11	10	3	5	2	1	NAICS1997
2000	10	9	3	4	2	1	NAICS1997
2001	12	10	4	4	2	2	NAICS1997
2002	12	10	5	2	3	2	NAICS1997
2003	14	12	4	4	4	2	NAICS2002
2004	12	11	4	3	4	—	NAICS2002
2005	11	10	3	3	4	—	NAICS2002
2006	14	13	4	4	5	—	NAICS2002
2007	13	12	3	5	4	—	NAICS2002
2008	14	13	4	5	4	—	NAICS2007
2009	14	13	4	4	5	—	NAICS2007
2010	14	13	4	4	5	—	NAICS2007
2011	12	11	4	4	3	—	NAICS2007
2012	17	16	6	7	3	—	NAICS2012
2013	14	13	4	6	3	—	NAICS2012
2014	14	13	4	6	3	—	NAICS2012
2015	14	13	4	6	3	—	NAICS2012
2016	15	14	5	6	3	—	NAICS2012
2017	14	13	5	6	—	—	NAICS2017
2018	14	12	5	4	3	—	NAICS2017
2019	14	13	5	4	4	—	NAICS2017
2020	14	13	7	4	—	—	NAICS2017
2021	10	9	5	3	—	—	NAICS2017
2022	10	9	5	3	—	—	NAICS2022
2023	13	12	6	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01746. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02053	3.0 mi	25	2023
01757	4.3 mi	70	2023
01721	4.4 mi	37	2023
01770	4.8 mi	3	2023
02054	4.9 mi	18	2023
01748	4.9 mi	18	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.