BMIE Market 01721

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,873 2020–2024 ACS 5-year estimate ±26 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,643 2020–2024 ACS 5-year estimate ±322 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,593 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,609 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$127,539 2020–2024 ACS 5-year estimate ±10,749 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,452 2020–2024 ACS 5-year estimate ±298 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$611,700 2020–2024 ACS 5-year estimate ±18,288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.3 sq mi Census Gazetteer 2020
Restaurants	37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01721
Restaurants per 10,000 residents	21.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+23.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	32 (range 29–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	58 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01721. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.3	85	40%	+34.1
Restaurant Opportunity Score	62.6	63	35%	+21.9
Market Momentum Score	58.5	58	25%	+14.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,873	80	40%	+32.2
Median household income (ACS)	127,539	92	40%	+37.0
Households (ACS)	7,643	81	20%	+16.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.8	53	35%	+18.5
Restaurants per 10,000 residents (lower = more room)	19.6	38	25%	+9.6
Population (ACS)	18,873	80	20%	+16.1
Median household income (ACS)	127,539	92	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.8	66	50%	+33.1
10-year restaurant growth	8.8	53	30%	+15.9
20-year restaurant growth	23.3	48	20%	+9.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (68)

By cuisine

Coffee 11 · Pizza 11 · American 10 · Dessert 8 · Italian 5 · Asian 4 · Bakery 4 · Chinese 4 · Sandwiches 4 · Brazilian 3 · Burgers 3 · Japanese 3 · Seafood 3 · Breakfast 2 · Ice cream / frozen desserts 2 · Indian 2 · Mexican 2 · Sushi 2 · British / Irish pub food 1 · Chicken / wings 1 · Juice / smoothies 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 42 · Casual dining 11 · Bar 10 · Dessert 9 · Quick service 9 · Bakery 8 · Coffee shop 8 · Café 5 · Specialty food shop 3 · Other 2 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
2Mauro's Cafe	Café	Coffee · Breakfast · American	372 Union St	open
33 All American Diner	Casual dining	American	33 Pond St	open
99 Restaurant	Restaurant (service type not stated)	American	23 Pond St	open
Aah Investments Inc	Restaurant (service type not stated)		23 Pond St	open
Ashland Ale House	Casual dining · Bar		23 Pond St	open
Ashland Nutrition	Juice, smoothie, tea	Juice / smoothies	61 Pond St	open
Ashland Pizza Palace	Restaurant (service type not stated)	Pizza · Italian	74 Union St	open
Big Foot Pizzaria	Restaurant (service type not stated)	Pizza · Brazilian	119 Pond St	open
Blimpie Subs & Sandwiches	Specialty food shop · Quick service	Sandwiches	196 Pond St	open
Bodacious Bagel Inc	Bakery	Bakery · Breakfast	300 Eliot St	open
Burger City	Quick service	Burgers · American	1 W Union St	open
Burnam's Pub House	Bar · Casual dining		366 Pleasant St	open
Cafe Mod	Coffee shop	Coffee	382 Union St	open
Cherry Blossom	Restaurant (service type not stated)	Chinese · Asian	80 Union St	open
China Ting Restaurant	Restaurant (service type not stated)		325 Pond St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	130 Pond St	open
Doragon Eatery	Restaurant (service type not stated)	Japanese · Noodles / ramen / pho · Asian	1 W Union St	open
Dragons Breath	Restaurant (service type not stated) · Other		119 Pond St	open
Dulce D Leche	Café · Dessert · Coffee shop	Coffee · Dessert	200 Homer Ave	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	123 Union St Shell Station	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	41 W. Union St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	190 Pond St	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	51 Pond St	open
Edens Grill	Casual dining · Bar	Brazilian · American	119 Pond St	open
Efferve Traditional French Sparkling Lemonade	Restaurant (service type not stated) · Other		58 Union St	open
Erica’s Ristorante	Restaurant (service type not stated)	Italian	78 Front St	open
Fusion Cuisine	Restaurant (service type not stated)	Chinese	12 Pond St	open
Gita Inc Dba Honey Dew Donuts	Restaurant (service type not stated)		236 Pond St	open
Hanto Restaurant	Restaurant (service type not stated)	Chinese · Sushi · Japanese · Asian	380 Union St	open
Hema's Kitchen	Restaurant (service type not stated)		59 Pond St	open
Henry's Place	Bar · Café	Coffee	529 Chestnut St	open
Honey Dew Donuts Honey Dew Kempton	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	Parking lot, 14 Union St	open
Iyengar food and spices	Restaurant (service type not stated) · Bakery	Bakery · Indian	59 Pond St	open
Kelly's Restaurant	Restaurant (service type not stated)		78 Front St	open
Killa Pizza	Restaurant (service type not stated)	Pizza · Italian	9 Homer Ave	open
Krua Khun Yah	Restaurant (service type not stated)	Thai	325 Pond St	open
Lauren’s Gourmet Chocolatier	Dessert	Dessert	119 Leland Farm Rd	open
Linton Inc	Restaurant (service type not stated)		33 Pond St	open
Los Cabos Mexican Grill & Cantina	Casual dining · Restaurant (service type not stated) · Bar	Mexican	300 Eliot St	open
Mama's Brazilian Food	Restaurant (service type not stated)	Brazilian	67 Pond St	open
Marathon Deli	Specialty food shop · Quick service	Sandwiches · American	12C W Union St	open
Mazi	Casual dining · Bar		320 Pond St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	225 Pond St	open
Mexico City Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	1 W Union St	open
Murphy's Eats & Treats	Restaurant (service type not stated)	Seafood	16 W Union St	open
Nick's Pizza and Grill	Casual dining · Bar	Pizza · Italian	87 Main St	open
Noodle City Inc	Restaurant (service type not stated)		1 W Union St	open
NY Pizza	Restaurant (service type not stated) · Delivery-focused	Pizza · Seafood · Italian	1 W Union St	open
Oriental House	Restaurant (service type not stated)	Chinese	1 W Union St	open
Papa Gino's	Restaurant (service type not stated)	Pizza	372 Union Street, Ashland Square Shopping Center	open
Papa Gino's	Restaurant (service type not stated)	Pizza	355 Pond St S	open
Pizza Mine	Restaurant (service type not stated)	Pizza	9 Homer Ave	open
Sing Sing, Inc	Restaurant (service type not stated)		380 Union St	open
Soriano's Pizza	Restaurant (service type not stated)	Chicken / wings · Pizza	67 Pond St, 67 Pond St	open
Spice Kitchen	Restaurant (service type not stated) · Casual dining	Indian · American	59 Pond St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	399 Union Street	open
Stone's Public House	Casual dining · Bar	British / Irish pub food	179 Main St	open
Sub Zero Nitrogen Ice Cream - Ashland, MA	Dessert	Ice cream / frozen desserts · Dessert	91 Main St	open
Sunnyside Cafe and Catering Co	Casual dining · Restaurant (service type not stated) · Café	American · Coffee	24 Front St	open
Superior Pie	Restaurant (service type not stated)	Pizza	1 W Union St	open
The Avocado Lounge, Ashland Ma	Bar			open
The Bagel Table The Bagel Table	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	21 Main St	open
The Carve	Restaurant (service type not stated) · Food truck		125 Front St	open
The Oregon Club	Restaurant (service type not stated)	Steakhouse · American	117 Oregon Rd	open
TJ's Food & Spirits	Casual dining · Bar	American	355 W Union St	open
Top Seafood	Restaurant (service type not stated)	Seafood	215 Cedar St	open
Town House Pizza And Roast Beef	Restaurant (service type not stated)	Pizza · Sandwiches	300 Eliot St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	301 Pond St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	23	—	—	—	—	SIC1987
1995	20	20	—	—	—	—	SIC1987
1996	23	23	—	—	—	—	SIC1987
1997	26	25	—	—	—	1	SIC1987
1998	31	29	14	12	3	1	NAICS1997
1999	32	30	15	13	2	1	NAICS1997
2000	29	27	13	13	1	1	NAICS1997
2001	35	29	14	14	1	3	NAICS1997
2002	32	26	11	13	2	3	NAICS1997
2003	32	30	14	12	3	1	NAICS2002
2004	34	31	16	12	3	1	NAICS2002
2005	32	30	15	13	2	—	NAICS2002
2006	33	31	15	13	3	—	NAICS2002
2007	43	33	15	14	3	1	NAICS2002
2008	39	32	15	13	4	—	NAICS2007
2009	40	32	13	14	5	—	NAICS2007
2010	44	36	12	18	6	—	NAICS2007
2011	40	32	10	17	5	—	NAICS2007
2012	44	35	11	18	6	—	NAICS2012
2013	43	34	12	16	6	—	NAICS2012
2014	43	35	11	17	7	1	NAICS2012
2015	42	35	12	16	7	—	NAICS2012
2016	41	34	14	14	6	—	NAICS2012
2017	40	33	13	16	4	—	NAICS2017
2018	41	34	13	16	5	—	NAICS2017
2019	40	32	12	15	5	—	NAICS2017
2020	40	33	15	10	8	—	NAICS2017
2021	39	31	12	13	6	—	NAICS2017
2022	41	33	13	14	5	—	NAICS2022
2023	45	37	14	14	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01721. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01702	2.5 mi	50	2023
01745	2.7 mi	1	2012
01748	4.1 mi	18	2023
01772	4.3 mi	16	2023
01746	4.4 mi	12	2023
01701	4.6 mi	69	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.