BMIE Market 01772
Worcester County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,907 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,560 2020–2024 ACS 5-year estimate ±158 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,370 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,272 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $201,568 2020–2024 ACS 5-year estimate ±24,128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 43.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,496 2020–2024 ACS 5-year estimate ±309 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $841,700 2020–2024 ACS 5-year estimate ±49,869 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 13.6 sq mi Census Gazetteer 2020 |
| Restaurants | 16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01772 |
| Restaurants per 10,000 residents | 16.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -5.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +45.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 17 (range 14–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 58 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 26 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 01772. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.7 | 82 | 40% | +32.7 |
| Restaurant Opportunity Score | 53.3 | 53 | 35% | +18.6 |
| Market Momentum Score | 25.9 | 26 | 25% | +6.5 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,907 | 71 | 40% | +28.2 |
| Median household income (ACS) | 201,568 | 99 | 40% | +39.6 |
| Households (ACS) | 3,560 | 69 | 20% | +13.9 |
Restaurant Opportunity Score: 53 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -5.9 | 21 | 35% | +7.2 |
| Restaurants per 10,000 residents (lower = more room) | 16.2 | 49 | 25% | +12.2 |
| Population (ACS) | 9,907 | 71 | 20% | +14.1 |
| Median household income (ACS) | 201,568 | 99 | 20% | +19.8 |
Market Momentum Score: 26 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -11.1 | 18 | 50% | +8.9 |
| 10-year restaurant growth | -5.9 | 21 | 30% | +6.2 |
| 20-year restaurant growth | 33.3 | 54 | 20% | +10.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (37)
By cuisine
Coffee 9 · Pizza 6 · American 5 · Bakery 4 · Sandwiches 4 · Dessert 3 · Asian 2 · Burgers 2 · Italian 2 · Juice / smoothies 2 · African 1 · BBQ 1 · British / Irish pub food 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Mexican 1 · Steakhouse 1
By type
Restaurant (service type not stated) 25 · Café 7 · Bakery 6 · Coffee shop 6 · Quick service 5 · Dessert 3 · Bar 2 · Casual dining 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Bay State Deli Provisions Inc | Specialty food shop · Quick service | Sandwiches | 153 Northboro Rd | open |
| Beer and Stinky Steak Supper Club | Restaurant (service type not stated) | Steakhouse · American | 9 Birchwood Dr | open |
| Boston Market | Restaurant (service type not stated) | American | 7 Moulton Rd | open |
| Braza Pizzeria & Wings | Restaurant (service type not stated) | Italian · Pizza · Chicken / wings | 7 Turnpike Rd | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 154 Turnpike Rd, Ste 120 | open |
| Common Street Concerts | Coffee shop · Café | Coffee | 15 Common St | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 162 Cordaville Rd Town Center Plaza | open |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 365 Turnpike Rd | open |
| Eros Gourmet Pizza & Deli | Specialty food shop · Quick service · Delivery-focused | Pizza · Sandwiches | 162 Cordaville Rd | open |
| Fresh Food Holdings, Llc | Restaurant (service type not stated) | 134 Turnpike Rd | open | |
| Fresh Monkee Southborough, MA Fresh Monkee Erie | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 1118 Turnpike Rd, Suite 101 | open |
| Hola Restaurant & Tequila Bar | Restaurant (service type not stated) | Mexican | 154 Turnpike Rd | open |
| Kc Pizza Incorporated | Restaurant (service type not stated) | 10 Turnpike Rd | open | |
| Lalos Mexican Kitchen & Bar | Restaurant (service type not stated) · Casual dining · Bar | 154 Turnpike Rd | open | |
| Mauro's Village Cafe Inc | Restaurant (service type not stated) · Café | American · Coffee | 2 Main St | open |
| Nan's Kitchen | Restaurant (service type not stated) | American | 359 Turnpike Rd | open |
| New Rose Garden Restaurant | Restaurant (service type not stated) | Chinese · Asian | 1 Southville Rd | open |
| Owen O'Leary's | Bar · Casual dining | British / Irish pub food | 50 Turnpike Rd | open |
| Pizza 19 | Restaurant (service type not stated) | Pizza | 150 Framingham Rd | open |
| Pizzaville | Restaurant (service type not stated) | Pizza | 90 Southville Rd | open |
| Quiznos | Other | Sandwiches | 154 Turnpike Rd | open |
| Red Barn Coffee Red Barn Coffee Roasters, Inc. | Coffee shop · Bakery · Restaurant (service type not stated) · Café | Coffee · Bakery | 20 Worcester Rd | open |
| Red Barn Coffee Roasters Red Barn Coffee Roasters, Inc. | Café · Bakery · Juice, smoothie, tea · Coffee shop | Coffee · Bakery · Juice / smoothies | 205 Turnpike Rd | open |
| Rohini Inc | Restaurant (service type not stated) | 21 Turnpike Rd Ste A | open | |
| Sentie's Kitchen | Restaurant (service type not stated) | BBQ · African | 21 Turnpike Rd | open |
| Simply Gourmet Ltd | Café | Coffee | 136 Turnpike Rd | open |
| Southborough House of Pizza | Restaurant (service type not stated) | Pizza · Italian | 5 Main St | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 154 Turnpike Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 21 Turnpike Rd | open |
| The Donut Stand | Bakery | Bakery | 154 Turnpike Rd | open |
| The Vin Bin Southboro Cafe Vin Bin West | Café · Restaurant (service type not stated) | Coffee · American | 154 Turnpike Rd | open |
| Tomasso Trattoria & Enoteca | Restaurant (service type not stated) | 154 Turnpike Rd | open | |
| Wend Management, Inc. | Restaurant (service type not stated) | 30 Turnpike Rd Ste 1 | open | |
| Wendy's | Quick service · Restaurant (service type not stated) | Burgers | 359 Turnpike Rd | open |
| Yama Fuji Asian Cuisine | Restaurant (service type not stated) | Asian | 162 Cordaville Rd #155 | open |
| Zumi Pizza | Restaurant (service type not stated) | Burgers · Pizza | 7 Turnpike Rd, 7 Turnpike Rd | open |
| Expressions Art Bar | Bar | 162 Cordaville Road | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 12 | 11 | — | — | — | 1 | SIC1987 |
| 1995 | 11 | 10 | — | — | — | 1 | SIC1987 |
| 1996 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1997 | 15 | 14 | — | — | — | 1 | SIC1987 |
| 1998 | 17 | 13 | 6 | 5 | 1 | 1 | NAICS1997 |
| 1999 | 16 | 12 | 6 | 4 | 1 | 1 | NAICS1997 |
| 2000 | 18 | 13 | 7 | 4 | 1 | 1 | NAICS1997 |
| 2001 | 18 | 12 | 7 | 3 | 1 | — | NAICS1997 |
| 2002 | 14 | 10 | 4 | 4 | 2 | — | NAICS1997 |
| 2003 | 16 | 12 | 3 | 6 | 3 | — | NAICS2002 |
| 2004 | 17 | 12 | 4 | 5 | 3 | 1 | NAICS2002 |
| 2005 | 20 | 16 | 4 | 8 | 4 | — | NAICS2002 |
| 2006 | 24 | 19 | 7 | 8 | 4 | — | NAICS2002 |
| 2007 | 27 | 20 | 7 | 8 | 5 | — | NAICS2002 |
| 2008 | 22 | 17 | 6 | 7 | 4 | — | NAICS2007 |
| 2009 | 20 | 16 | 4 | 7 | 5 | — | NAICS2007 |
| 2010 | 19 | 15 | 4 | 7 | 4 | — | NAICS2007 |
| 2011 | 22 | 18 | 5 | 9 | 4 | — | NAICS2007 |
| 2012 | 22 | 19 | 6 | 10 | 3 | — | NAICS2012 |
| 2013 | 22 | 17 | 5 | 10 | 2 | — | NAICS2012 |
| 2014 | 25 | 17 | 6 | 10 | 1 | — | NAICS2012 |
| 2015 | 22 | 16 | 6 | 9 | 1 | — | NAICS2012 |
| 2016 | 20 | 15 | 6 | 8 | 1 | — | NAICS2012 |
| 2017 | 22 | 17 | 7 | 8 | — | — | NAICS2017 |
| 2018 | 23 | 18 | 7 | 9 | — | — | NAICS2017 |
| 2019 | 24 | 19 | 9 | 8 | — | — | NAICS2017 |
| 2020 | 24 | 17 | 9 | 6 | — | — | NAICS2017 |
| 2021 | 21 | 15 | 7 | 6 | — | — | NAICS2017 |
| 2022 | 23 | 18 | 9 | 7 | — | — | NAICS2022 |
| 2023 | 22 | 16 | 9 | 6 | — | — | NAICS2022 |