BMIE Market 01754

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,712 2020–2024 ACS 5-year estimate ±23 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,821 2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,106 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,447 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$124,067 2020–2024 ACS 5-year estimate ±16,495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,800 2020–2024 ACS 5-year estimate ±148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$527,400 2020–2024 ACS 5-year estimate ±30,691 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.2 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01754
Restaurants per 10,000 residents	19.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-4.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+22.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+37.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 20–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	26 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01754. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.1	80	40%	+32.0
Restaurant Opportunity Score	49.1	49	35%	+17.2
Market Momentum Score	25.8	26	25%	+6.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,712	72	40%	+28.7
Median household income (ACS)	124,067	92	40%	+36.6
Households (ACS)	4,821	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-4.4	21	35%	+7.5
Restaurants per 10,000 residents (lower = more room)	20.5	36	25%	+9.0
Population (ACS)	10,712	72	20%	+14.4
Median household income (ACS)	124,067	92	20%	+18.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 26 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	-4.4	21	30%	+6.4
20-year restaurant growth	22.2	47	20%	+9.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

American 10 · Asian 8 · Coffee 7 · Pizza 5 · Dessert 4 · Italian 4 · Sandwiches 3 · Thai 3 · Bakery 2 · Burgers 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Breakfast 1 · Chinese 1 · European 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Korean 1 · Latin American (other) 1 · Mexican 1 · Noodles / ramen / pho 1 · Seafood 1 · Spanish / tapas 1 · Vietnamese 1

By type

Restaurant (service type not stated) 23 · Bar 9 · Café 6 · Quick service 6 · Dessert 5 · Bakery 3 · Casual dining 3 · Coffee shop 2 · Delivery-focused 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Other 1

Name	Type	Cuisine	Address	Status
110 Grill 110 Grill	Restaurant (service type not stated) · Casual dining · Bar	American	129 Parker St	open
51 Main St Bar and Grill	Restaurant (service type not stated) · Bar		51 Main St	open
Amory's Tomb Brewing Company	Brewery / taproom · Bar		58 Main St	open
Azucar Tapas Bar	Bar	Spanish / tapas	51 Main St	open
Babico's Cafe	Café · Casual dining · Bar	American · Coffee	35 Nason St	open
Barrels and Vines	Bar		115 Main St	open
Boston Bean House	Restaurant (service type not stated)	American · Breakfast	102 Main St	open
Cafe of India	Restaurant (service type not stated)	Indian · Asian	155 Main St	open
Cast Iron Kitchen	Restaurant (service type not stated)	American	177 Main St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	52 Main St	open
Dunkin Donuts Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	5 Waltham St 7-11	open
Dunkin' Dunkin'	Bakery · Dessert · Café	Dessert · Coffee · Bakery	129 Parker St	open
El Huipil	Restaurant (service type not stated)	Mexican · Latin American (other)	51 R Main St	open
Erickson Dairy	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts · Dessert	12 Great Rd	open
Erickson's Dairy Inc	Restaurant (service type not stated)		12 Great Rd	open
Evviva Trattoria Evviva Trattoria	Restaurant (service type not stated)	Italian · European	5 Digital Wy	open
Family Delicatessen	Specialty food shop · Quick service	Sandwiches · American	129 Main St	open
Gigi's Restaurant	Restaurant (service type not stated)	Vietnamese · Asian	177 Main St	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	3-8 Digital Way	open
Little Pusan	Restaurant (service type not stated)	Korean · Asian	83 Main St	open
Magnolia	Restaurant (service type not stated)	Chinese · Seafood · Asian	42 Nason St	open
MAKIIN	Restaurant (service type not stated)	Asian · Thai	74 Main St	open
Maynard Nutrition	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	43 Nason St	open
Maynard Pizza & Bar	Casual dining · Bar	Pizza	149 Main St	open
Maynard Village Pizza	Restaurant (service type not stated)	Pizza · Italian	86 Powder Mill Rd	open
McDonald's McDonald's	Quick service	Burgers · American	4 Main Street	open
Pizza Express Pizza Express	Restaurant (service type not stated)	Pizza · Italian	62 Main St	open
River Rock Grill	Restaurant (service type not stated)		163 Main St	open
Roasted Peppers	Restaurant (service type not stated)	Pizza · Italian	65 Main St #2513	open
Serendipity Cafe	Café	Coffee	1 Nason St	open
Siam Village	Restaurant (service type not stated)	Thai · Asian	98 Main St	open
Simply Macarons	Bakery · Dessert	Bakery · Dessert	8 Assabet St	open
Sit'n Bull Pub	Bar		163 Main St # A	open
Smack Noodle	Restaurant (service type not stated)	Asian · Noodles / ramen / pho · Japanese	45 Main St	open
Smoothie King Smoothie King	Juice, smoothie, tea · Delivery-focused	Juice / smoothies · Healthy / salads / bowls	15 Digital Wy	open
Subway	Other	Sandwiches	95 Main St	open
Thai Chilli	Restaurant (service type not stated)	Thai · Asian	40 Main St	open
The Blue Coyote	Bar		137 Main St	open
The Brook Kitchen & Tap	Restaurant (service type not stated)	American	51 Main St	open
The Motorsport Experience Sim Studio	Café	Coffee	100 Main St Ste 18	open
the Patio at McKinnon Scratch Kitchen	Restaurant (service type not stated)	American	43 Old Marlboro Rd	open
The Pleasant Cafe	Café	American · Coffee	36 Main St	open
Theatre Creamery	Dessert	Ice cream / frozen desserts	17 Summer St	open
Wendy's Wendy's	Quick service	Burgers · American	115 Powder Mill Rd	open
Willys Phillys	Restaurant (service type not stated)		45 Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	16	—	—	—	3	SIC1987
1995	18	14	—	—	—	4	SIC1987
1996	19	16	—	—	—	3	SIC1987
1997	29	26	—	—	—	3	SIC1987
1998	26	19	8	9	2	3	NAICS1997
1999	28	19	9	8	2	3	NAICS1997
2000	23	15	7	8	—	3	NAICS1997
2001	25	15	8	7	—	3	NAICS1997
2002	30	18	13	4	1	3	NAICS1997
2003	29	18	11	6	1	2	NAICS2002
2004	25	17	11	5	1	2	NAICS2002
2005	32	19	12	6	1	3	NAICS2002
2006	31	20	12	6	2	2	NAICS2002
2007	29	17	13	3	1	3	NAICS2002
2008	26	15	12	2	1	2	NAICS2007
2009	28	22	15	5	1	1	NAICS2007
2010	28	20	13	5	2	2	NAICS2007
2011	26	18	12	4	2	1	NAICS2007
2012	28	20	13	4	3	2	NAICS2012
2013	31	23	14	6	3	2	NAICS2012
2014	30	23	12	9	2	1	NAICS2012
2015	27	21	12	6	3	1	NAICS2012
2016	28	22	11	8	3	1	NAICS2012
2017	31	26	12	9	5	—	NAICS2017
2018	30	24	12	10	—	—	NAICS2017
2019	31	25	12	11	—	—	NAICS2017
2020	31	24	11	11	—	—	NAICS2017
2021	32	27	11	14	—	—	NAICS2017
2022	28	23	10	12	—	—	NAICS2022
2023	27	22	12	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01754. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01775	2.9 mi	8	2023
01776	3.4 mi	34	2023
01720	4.1 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.