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BMIE Market 01983

Essex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)6,564
2020–2024 ACS 5-year estimate ±18 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,186
2020–2024 ACS 5-year estimate ±93 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count6,089
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,176
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$195,718
2020–2024 ACS 5-year estimate ±15,683 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.2
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,115
2020–2024 ACS 5-year estimate ±538 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$853,400
2020–2024 ACS 5-year estimate ±40,281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area11.9 sq mi
Census Gazetteer 2020
Restaurants9
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01983
Restaurants per 10,000 residents8.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+80.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+80.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20288 (range 5–11)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score79 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score78 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score76 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score87 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score77.87840%+31.1
Restaurant Opportunity Score75.97635%+26.6
Market Momentum Score87.18725%+21.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6,5646540%+25.9
Median household income (ACS)195,7189940%+39.5
Households (ACS)2,1866220%+12.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)13.75825%+14.4
Population (ACS)6,5646520%+12.9
Median household income (ACS)195,7189920%+19.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 87 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth809450%+47.0
10-year restaurant growth508230%+24.7
20-year restaurant growth807720%+15.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

American 3 · Bakery 3 · Coffee 3 · Dessert 2 · Italian 2 · Sandwiches 2 · Ice cream / frozen desserts 1 · Pizza 1 · Seafood 1

By type

Restaurant (service type not stated) 5 · Bakery 4 · Dessert 3 · Quick service 3 · Café 2 · Coffee shop 2 · Specialty food shop 2 · Brewery / taproom 1 · Casual dining 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
Alex's Roast Beef and SeafoodRestaurant (service type not stated)Seafood · American53 Main Stopen
Alfalfa Farm CellarsWinery / distillery / taproom · Brewery / taproom267 Rowley Bridge Rdopen
Black Tie EspressoCaféCoffee4 N Common Stopen
Commons CaterersRestaurant (service type not stated)4 N Common Stopen
Daybreak CafeRestaurant (service type not stated) · Specialty food shop · Quick service · BakerySandwiches · American · Bakery30 Main Stopen
Dunkin Donuts Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee367 Boston St Route 1open
Main Street MarketSpecialty food shop · Quick serviceSandwichesopen
Osteria Peppino PizzeriaRestaurant (service type not stated) · Casual diningItalian · American414 Boston Stopen
The Whoo(pie) WagonBakery · DessertBakery · Dessert426B Boston Stopen
Topsfield BakeshopBakeryBakery426B Boston Stopen
Topsfield House of PizzaRestaurant (service type not stated)Pizza · Italian32 Main Stopen
Zumi’s EspressoCoffee shop · Dessert · CaféCoffee · Ice cream / frozen desserts40 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199533SIC1987
199644SIC1987
199744SIC1987
199844211NAICS1997
19993312NAICS1997
200065131NAICS1997
20013312NAICS1997
20023312NAICS1997
20035513NAICS2002
20046624NAICS2002
20055523NAICS2002
200665131NAICS2002
200754121NAICS2002
200865122NAICS2007
200985221NAICS2007
201085131NAICS2007
20119514NAICS2007
2012137151NAICS2012
2013116141NAICS2012
2014116231NAICS2012
2015116231NAICS2012
201695131NAICS2012
20171175NAICS2017
2018954NAICS2017
20191174NAICS2017
20201163NAICS2017
20211285NAICS2017
20221173NAICS2022
20231295NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01983. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
019493.9 mi302023
019844.2 mi32021
019374.4 mi11997
019824.5 mi52023
019234.7 mi742023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.