BMIE Market 02045

Plymouth County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,138 2020–2024 ACS 5-year estimate ±18 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,709 2020–2024 ACS 5-year estimate ±276 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,293 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,762 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$115,485 2020–2024 ACS 5-year estimate ±14,015 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	56.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,081 2020–2024 ACS 5-year estimate ±187 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$646,000 2020–2024 ACS 5-year estimate ±37,982 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.7 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02045
Restaurants per 10,000 residents	26.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+56.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+47.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	26 (range 24–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02045. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.6	79	40%	+31.4
Restaurant Opportunity Score	51.0	51	35%	+17.9
Market Momentum Score	45.3	45	25%	+11.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,138	71	40%	+28.4
Median household income (ACS)	115,485	89	40%	+35.5
Households (ACS)	4,709	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	24.7	27	25%	+6.8
Population (ACS)	10,138	71	20%	+14.2
Median household income (ACS)	115,485	89	20%	+17.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	56.3	69	20%	+13.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (67)

By cuisine

American 18 · Seafood 15 · Coffee 8 · Italian 7 · Pizza 7 · Ice cream / frozen desserts 6 · Dessert 5 · Bakery 4 · Chinese 3 · British / Irish pub food 2 · Healthy / salads / bowls 2 · Hot dogs 2 · Mexican 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Burgers 1 · Juice / smoothies 1 · Steakhouse 1

By type

Restaurant (service type not stated) 36 · Bar 17 · Casual dining 14 · Dessert 9 · Bakery 6 · Café 5 · Coffee shop 5 · Quick service 3 · Brewery / taproom 2 · Food truck 2 · Catering 1 · Fast casual 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Arc Lux, Inc	Restaurant (service type not stated)		269 Nantasket Ave	open
Barefoot Bob's Beach Grill	Restaurant (service type not stated)	Seafood	276 Nantasket Ave	open
Bayside Marketing Systems Inc	Restaurant (service type not stated)		50 George Washington Blvd	open
Beach Food Market	Other · Fast casual	Sandwiches · Pizza · Healthy / salads / bowls	245 Nantasket Ave	open
Boathouse Bistro	Restaurant (service type not stated)	Italian · Seafood	45 Hull Shore Dr	open
Boathouse Bistro	Restaurant (service type not stated)	Italian	Hull Shore Drive	open
Boston Lobster & Seafood	Restaurant (service type not stated)	Seafood · British / Irish pub food	170 Hull Shore Dr	open
Breadbasket Bakery	Bakery · Café	Bakery · Coffee	307 Nantasket Ave	open
California Underground	Casual dining · Bar	Mexican	257 Nantasket Ave	open
Catering by Michael Aprea	Restaurant (service type not stated)		94 Main St	open
Cool Breeze Ice Cream Shoppe	Dessert	Ice cream / frozen desserts · Dessert	169 Nantasket Ave	open
Crave Crave	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	303 Nantasket Ave #1	open
Daddy's Beach Club	Casual dining · Bar	Pizza	280 Nantasket Ave	open
Daddy's Dogs	Quick service	Hot dogs · American	15 Hull Shore Dr	open
Doctor's Island Brewing Company	Brewery / taproom · Casual dining · Bar		19 Hull Shore Dr	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee	1 Bay St	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	672 Nantasket Ave	open
Hk Too	Restaurant (service type not stated)	American	33 hull shore drive	open
Hull Donut House	Restaurant (service type not stated) · Bakery	Chinese · Bakery	385 Nantasket Ave	open
Hull Gut Snack Shack	Food truck · Restaurant (service type not stated)	Seafood		open
Hull Jade Restaurant	Restaurant (service type not stated)	Chinese · Asian	516 Nantasket Ave	open
Hulls Kitchen	Restaurant (service type not stated)	Seafood	19 Hull Shore Dr	open
Jake's Seafood Restaurant	Restaurant (service type not stated)	Seafood · American	50 George Washington Blvd	open
JavaJungle Coffee	Bakery	Bakery	175 George Washington Blvd	open
Jo's Nautical Bar	Bar		125 Main St	open
Joseph's Pizzeria	Restaurant (service type not stated)	Pizza	183a Nantasket Ave	open
L Street Pizza	Restaurant (service type not stated)	Pizza · Italian	754 Nantasket Ave	open
La Dalat And Company Inc Dalat Restaurant	Restaurant (service type not stated)		181 Nantasket Ave	open
Lil Duke's Ice Cream	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	155 Nantasket Ave	open
Lobster Express	Restaurant (service type not stated)	Seafood · Chinese	91 Edgewater Rd	open
Local 02045	Bar · Casual dining	Seafood	2 A St	open
Lucky Lemons	Dessert	Burgers · Seafood · Ice cream / frozen desserts	208 Nantasket Ave	open
Mac Shack	Restaurant (service type not stated)	American	169 Nantasket Ave	open
Mambo's	Casual dining · Bar	American · Pizza	269 Nantasket Ave	open
Marvel Lunch Box	Quick service		163 Nantasket Ave	open
Marylou's (Hull)	Coffee shop	Coffee	248 Atlantic Ave	open
Mezzo Mare	Restaurant (service type not stated) · Casual dining	Italian · American	245 Nantasket Ave	open
MJ'S	Food truck		99 Hull Shore Dr	open
Naked Oystah	Restaurant (service type not stated) · Bar		1 Hull Shore Drive	open
Nantasket Flatts	Restaurant (service type not stated)	Seafood · American	145 Nantasket Ave	open
Nantasket Seafood	Restaurant (service type not stated)	Seafood	533 Nantasket Ave	open
Nantasket Sweets By Swedes	Dessert	Dessert	165 Nantasket Ave	open
Nonas Homemade	Dessert	Ice cream / frozen desserts	205 Nantasket Ave	open
Northeast Surfing	Dessert	Ice cream / frozen desserts · Dessert		open
Paint Nite	Bar		280 Nantasket Ave	open
Paragon Boardwalk	Bar		189 Nantasket Ave	open
Paragon Grill	Restaurant (service type not stated)		45 Hull Shore Dr	open
Pizza Box	Restaurant (service type not stated)	Pizza · Italian · American	14 Nantasket Ave	open
Rinato Bistro	Restaurant (service type not stated) · Casual dining	Italian	145 Nantasket Ave	open
Saltwater Diner	Casual dining	American	512 Nantasket Ave	open
SandBar Hull	Restaurant (service type not stated) · Casual dining · Bar	American	297 Nantasket Ave	open
Schooners	Casual dining · Bar	Seafood · American	157 Nantasket Ave	open
Scoops Ice Cream Company	Dessert	Ice cream / frozen desserts	540 Nantasket Ave	open
Sea Dog Brew Pub	Bar		2 A St	open
Shipwreck’d at the Nauti Dog	Restaurant (service type not stated)	Seafood · American	173 Main St	open
Shoreline Kitchen + Bar	Restaurant (service type not stated) · Bar		45 Hull Shore Dr	open
South Shore Taco Guy	Catering	Mexican	165 Nantasket Ave	open
Stir Coffee Co	Coffee shop · Café	Coffee	155 Nantasket Ave	open
The Beach Front Pub	Bar · Restaurant (service type not stated)	British / Irish pub food · Steakhouse · Seafood · Pizza	297 Nantasket Ave	open
The Drift	Casual dining · Café · Restaurant (service type not stated) · Bar	American · Italian · Coffee	48 George Washington Blvd	open
The Parrot	Restaurant (service type not stated) · Casual dining · Bar	American	1 Hull Shore Dr	open
Tipsy Tuna	Restaurant (service type not stated) · Casual dining	Seafood · American	276 Nantasket Ave	open
To Dine For To Dine For Catering	Restaurant (service type not stated) · Casual dining	Healthy / salads / bowls · American	520 Nantasket Ave	open
Toast	Restaurant (service type not stated)	Breakfast · American	121 Nantasket Ave	open
Vitamin Sea Brewing Hull Vitamin Sea Brewing	Brewery / taproom · Bar		5 Water St	open
Weinberg's Bakery & Cafe	Bakery · Café	Bakery · Sandwiches · Coffee	519 Nantasket Ave	open
Windy City Dogs and More	Quick service	Hot dogs · American	Paragon Boardwalk, 197 Nantasket Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	17	—	—	—	3	SIC1987
1995	16	13	—	—	—	3	SIC1987
1996	18	15	—	—	—	3	SIC1987
1997	19	16	—	—	—	3	SIC1987
1998	23	17	10	4	3	3	NAICS1997
1999	23	17	9	4	3	3	NAICS1997
2000	21	15	8	4	3	3	NAICS1997
2001	22	16	9	4	3	3	NAICS1997
2002	25	18	7	8	3	4	NAICS1997
2003	23	16	7	8	1	4	NAICS2002
2004	26	19	9	8	2	4	NAICS2002
2005	24	17	7	8	2	4	NAICS2002
2006	24	18	9	7	2	3	NAICS2002
2007	21	16	9	7	—	2	NAICS2002
2008	26	22	10	10	2	1	NAICS2007
2009	36	28	11	13	4	3	NAICS2007
2010	32	27	13	11	3	1	NAICS2007
2011	31	25	12	9	4	3	NAICS2007
2012	31	26	13	9	4	2	NAICS2012
2013	30	25	12	9	4	3	NAICS2012
2014	30	25	14	8	3	3	NAICS2012
2015	29	24	13	8	3	3	NAICS2012
2016	29	24	12	8	4	3	NAICS2012
2017	30	24	12	8	4	—	NAICS2017
2018	31	25	14	8	3	—	NAICS2017
2019	33	24	13	7	4	—	NAICS2017
2020	32	26	13	5	8	—	NAICS2017
2021	31	27	14	5	8	—	NAICS2017
2022	31	25	16	4	5	—	NAICS2022
2023	31	25	16	5	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02045. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02191	4.4 mi	13	2023
02025	4.8 mi	27	2023
02043	4.8 mi	52	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.