BMIE Market 02191

Norfolk County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,181 2020–2024 ACS 5-year estimate ±706 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,642 2020–2024 ACS 5-year estimate ±235 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,457 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,763 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$120,324 2020–2024 ACS 5-year estimate ±13,333 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,082 2020–2024 ACS 5-year estimate ±148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$526,900 2020–2024 ACS 5-year estimate ±34,326 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.8 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02191
Restaurants per 10,000 residents	13.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+62.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.21) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	52 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02191. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.21, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.2	77	40%	+30.9
Restaurant Opportunity Score	56.3	56	35%	+19.7
Market Momentum Score	52.2	52	25%	+13.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,181	68	40%	+27.1
Median household income (ACS)	120,324	90	40%	+36.2
Households (ACS)	3,642	70	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	15.9	50	25%	+12.4
Population (ACS)	8,181	68	20%	+13.6
Median household income (ACS)	120,324	90	20%	+18.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.3	66	50%	+32.8
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	18.2	44	20%	+8.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 4 · Coffee 4 · Dessert 3 · Breakfast 2 · Mexican 2 · Pizza 2 · Sandwiches 2 · Asian 1 · Burgers 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Indian 1 · Italian 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 14 · Bar 6 · Casual dining 3 · Coffee shop 3 · Dessert 3 · Quick service 3 · Bakery 2 · Café 2 · Fast casual 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Cathay Center Restaurant	Restaurant (service type not stated)	Chinese · Asian	211 Bridge St	open
Cliffhanger Bar & Grille	Bar		220 Bridge St	open
D'Angelo Grilled Sandwiches D'Angelo Grilled Sandwiches	Specialty food shop · Quick service	Sandwiches · American	765 Bridge St	open
Dunkin Donuts Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Breakfast	162-180 Bridge St	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	645 Bridge St	open
Kellys Associates Inc	Restaurant (service type not stated)		159 Bridge St	open
Margaritas Mexican Restaurant	Bar · Restaurant (service type not stated)	Mexican	765 Bridge St Riverway Plz	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	715 Bridge St	open
Michele's Ice Cream & Sandwich	Dessert	Ice cream / frozen desserts · Sandwiches · Dessert	330 Bridge St	open
Midnight Charter	Restaurant (service type not stated)	Seafood	275 River St	open
Ocho Cafe Ocho Cafe Tacos & Tequila - Weymouth, MA	Restaurant (service type not stated)	Mexican · Latin American (other)	765 Bridge St	open
Pizza Plus	Restaurant (service type not stated) · Fast casual	Pizza · Healthy / salads / bowls	12 Sea St	open
Sand Trap Inc	Bar		327 Bridge St #3A	open
Sea Street Pizza	Restaurant (service type not stated)	Pizza · Italian	12 Sea St	open
Sunnyside Up	Café · Restaurant (service type not stated)	Coffee · Breakfast	400 Bridge St	open
Taj Modern Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	312 Bridge St	open
The Everyday Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	374 Bridge St	open
The Mooring Bar and Grill	Casual dining · Bar	American	117 Bridge St	open
The Sports Emporium	Bar · Restaurant (service type not stated)		230 Bridge St	open
True North Kitchen + Bar	Restaurant (service type not stated) · Casual dining · Bar	American	159 Bridge St	open
Weezie Inc	Restaurant (service type not stated)		230 Bridge St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	8	—	—	—	3	SIC1987
1995	11	8	—	—	—	3	SIC1987
1996	9	6	—	—	—	3	SIC1987
1997	10	8	—	—	—	2	SIC1987
1998	10	8	3	3	2	2	NAICS1997
1999	9	7	3	2	2	2	NAICS1997
2000	8	6	3	2	1	2	NAICS1997
2001	8	7	2	3	2	1	NAICS1997
2002	8	7	2	4	1	1	NAICS1997
2003	12	11	5	3	3	1	NAICS2002
2004	9	8	3	3	2	1	NAICS2002
2005	10	9	2	3	4	1	NAICS2002
2006	12	11	3	3	5	1	NAICS2002
2007	14	12	5	3	4	2	NAICS2002
2008	14	12	3	6	3	2	NAICS2007
2009	14	13	4	6	3	1	NAICS2007
2010	12	11	4	4	3	1	NAICS2007
2011	13	12	5	4	3	1	NAICS2007
2012	14	13	5	5	3	1	NAICS2012
2013	14	13	5	5	3	1	NAICS2012
2014	16	14	4	7	3	1	NAICS2012
2015	14	12	6	3	3	1	NAICS2012
2016	16	14	7	4	3	1	NAICS2012
2017	17	15	8	3	4	—	NAICS2017
2018	14	12	5	3	4	—	NAICS2017
2019	14	11	4	3	4	—	NAICS2017
2020	12	10	4	3	3	—	NAICS2017
2021	13	11	6	—	3	—	NAICS2017
2022	15	12	7	3	—	—	NAICS2022
2023	15	13	8	—	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02191. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02189	2.4 mi	31	2023
02188	2.8 mi	30	2023
02169	3.5 mi	132	2023
02170	3.8 mi	44	2023
02043	3.9 mi	52	2023
02184	3.9 mi	109	2023
02045	4.4 mi	25	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.